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Social Networking For
       Business:
Blogging, Facebook and
       LinkedIn
          A Presentation by Julia Dvorin,
“D...
About
Archer Web Solutions
About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
  Internet technology, business development,
  brand...
About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
   Internet technology, business development,
   bra...
About
Archer Web Solutions
• Over 20 years of in-the-trenches work in
   Internet technology, business development,
   bra...
Assumption: Networking =
 Crucial Business Activity
Assumption: Networking =
 Crucial Business Activity
 • Where do you get your clients/customers?
Assumption: Networking =
 Crucial Business Activity
 • Where do you get your clients/customers?
 • Where do leads come fro...
Assumption: Networking =
 Crucial Business Activity
 • Where do you get your clients/customers?
 • Where do leads come fro...
Assumption: Networking =
 Crucial Business Activity
 • Where do you get your clients/customers?
 • Where do leads come fro...
Good Networking =
  Building Good
  Relationships

    ONLINE networking is an
  important part of your overall
      netw...
Online Networking
Online Networking
Benefits:
Online Networking
  Benefits:
• Greater reach
  (numeric, demographic
  and geographic)
Online Networking
  Benefits:
• Greater reach
  (numeric, demographic
  and geographic)

• “Always on” 365/24/7
Online Networking
  Benefits:
• Greater reach
  (numeric, demographic
  and geographic)

• “Always on” 365/24/7
• Faster to...
Online Networking
  Benefits:                Challenges:
• Greater reach
  (numeric, demographic
  and geographic)

• “Alwa...
Online Networking
  Benefits:                  Challenges:
• Greater reach           • Humans prefer face-to-
  (numeric, d...
Online Networking
  Benefits:                  Challenges:
• Greater reach           • Humans prefer face-to-
  (numeric, d...
Online Networking
  Benefits:                  Challenges:
• Greater reach           • Humans prefer face-to-
  (numeric, d...
Where to Network
     Online
Where to Network
     Online

  • Your Online Space
Where to Network
     Online

  • Your Online Space
  • Someone Else’s Online Space
Where to Network
     Online

  • Your Online Space
  • Someone Else’s Online Space
  • Community Online Spaces
Online Networking is
 Just Like Real Life:
Online Networking is
 Just Like Real Life:
Think of...
Online Networking is
 Just Like Real Life:
Think of...
• Your web site as your home
Online Networking is
 Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around...
Online Networking is
 Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around...
Online Networking is
 Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around...
Online Networking is
 Just Like Real Life:
Think of...
• Your web site as your home
• Your blog as the conversation around...
The Relationship
“Conversion Path”
The Relationship
     “Conversion Path”
•   Be visible in community spaces or in someone
    else’s online space
The Relationship
     “Conversion Path”
•   Be visible in community spaces or in someone
    else’s online space

•   Inte...
The Relationship
     “Conversion Path”
•   Be visible in community spaces or in someone
    else’s online space

•   Inte...
The Relationship
     “Conversion Path”
•   Be visible in community spaces or in someone
    else’s online space

•   Inte...
The Relationship
     “Conversion Path”
•   Be visible in community spaces or in someone
    else’s online space

•   Inte...
Online Networking
    Strategies
Online Networking
        Strategies
Ensure Your Digital “Home” is Done Right:
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?

• ...
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?

• ...
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?

• ...
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?

• ...
Online Networking
         Strategies
Ensure Your Digital “Home” is Done Right:

•   Is it clear and easy to navigate?

• ...
Online Networking
    Strategies
Online Networking
     Strategies
Meet People Where They Are:
Online Networking
     Strategies
Meet People Where They Are:

•   Who are you trying to reach?
Online Networking
     Strategies
Meet People Where They Are:

•   Who are you trying to reach?

•   Where do they hang ou...
Online Networking
     Strategies
Meet People Where They Are:

•   Who are you trying to reach?

•   Where do they hang ou...
Online Networking
     Strategies
Meet People Where They Are:

•   Who are you trying to reach?

•   Where do they hang ou...
Online Networking
    Strategies
Online Networking
     Strategies
Increase Your “Digital Footprint”:
Online Networking
     Strategies
Increase Your “Digital Footprint”:

•   Choose specific places to interact
    (based on ...
Online Networking
     Strategies
Increase Your “Digital Footprint”:

•   Choose specific places to interact
    (based on ...
Online Networking
     Strategies
Increase Your “Digital Footprint”:

•   Choose specific places to interact
    (based on ...
Online Networking
    Strategies
Online Networking
     Strategies
Don’t Be “That Guy”:
Online Networking
     Strategies
Don’t Be “That Guy”:

•   Create authentic relationships, don’t
    broadcast or spam
Online Networking
     Strategies
Don’t Be “That Guy”:

•   Create authentic relationships, don’t
    broadcast or spam

•...
Online Networking
     Strategies
Don’t Be “That Guy”:

•   Create authentic relationships, don’t
    broadcast or spam

•...
Tactics: Blogging
Tactics: Blogging

1. Listen before you talk
Tactics: Blogging

1. Listen before you talk
2. Determine your voice
Tactics: Blogging

1. Listen before you talk
2. Determine your voice
3. Be a part of the “blogosphere”
Tactics: Blogging

1. Listen before you talk
2. Determine your voice
3. Be a part of the “blogosphere”
4. Keep the beat
Tactics: Facebook
Tactics: Facebook
1. Create a “page” for your business
   (fans vs. friends)
Tactics: Facebook
1. Create a “page” for your business
   (fans vs. friends)
2. Segmentation through friend lists
Tactics: Facebook
1. Create a “page” for your business
   (fans vs. friends)
2. Segmentation through friend lists
3. Keep ...
Tactics: Facebook
1. Create a “page” for your business
   (fans vs. friends)
2. Segmentation through friend lists
3. Keep ...
Tactics: LinkedIn
Tactics: LinkedIn
1. Create an effective profile
Tactics: LinkedIn
1. Create an effective profile
2. Make and get recommendations
Tactics: LinkedIn
1. Create an effective profile
2. Make and get recommendations
3. Know who you want to reach, and use
   ...
Tactics: LinkedIn
1. Create an effective profile
2. Make and get recommendations
3. Know who you want to reach, and use
   ...
Take-away Points
Take-away Points

• Visibility + credibility = profitability
Take-away Points

• Visibility + credibility = profitability
• Social media is made of people
Take-away Points

• Visibility + credibility = profitability
• Social media is made of people
• Be a “mensch” and the money...
Take-away Points

• Visibility + credibility = profitability
• Social media is made of people
• Be a “mensch” and the money...
Archer Web Solutions
Helps You Hit the Target
Archer Web Solutions
Helps You Hit the Target
• Online Marketing Strategic Plan
  Standard price: $285.00
  Webinar price:...
Archer Web Solutions
Helps You Hit the Target
• Online Marketing Strategic Plan
  Standard price: $285.00
  Webinar price:...
Archer Web Solutions
Helps You Hit the Target
Archer Web Solutions
Helps You Hit the Target
 Visit www.archerwebsolutions.com to:
Archer Web Solutions
Helps You Hit the Target
 Visit www.archerwebsolutions.com to:
   • Sign up for our next free webinar...
Archer Web Solutions
Helps You Hit the Target
 Visit www.archerwebsolutions.com to:
   • Sign up for our next free webinar...
Archer Web Solutions
Helps You Hit the Target
 Visit www.archerwebsolutions.com to:
   • Sign up for our next free webinar...
Archer Web Solutions
Helps You Hit the Target
 Visit www.archerwebsolutions.com to:
   • Sign up for our next free webinar...
Thank you!

     For more information please visit
      www.archerwebsolutions.com
or email us at info@archerwebsolutions...
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Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 1 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 2 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 3 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 4 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 5 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 6 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 7 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 8 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 9 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 10 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 11 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 12 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 13 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 14 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 15 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 16 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 17 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 18 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 19 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 20 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 21 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 22 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 23 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 24 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 25 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 26 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 27 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 28 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 29 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 30 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 31 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 32 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 33 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 34 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 35 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 36 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 37 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 38 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 39 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 40 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 41 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 42 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 43 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 44 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 45 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 46 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 47 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 48 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 49 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 50 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 51 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 52 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 53 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 54 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 55 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 56 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 57 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 58 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 59 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 60 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 61 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 62 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 63 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 64 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 65 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 66 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 67 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 68 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 69 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 70 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 71 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 72 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 73 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 74 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 75 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 76 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 77 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 78 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 79 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 80 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 81 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 82 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 83 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 84 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 85 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 86 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 87 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 88 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 89 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 90 Social  Networking For  Business:   Blogging,  Facebook and Linked In.Key Slide 91
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Slide presentation from a webinar on the benefits of online networking for business. Included general online networking strategies and specific tactical recommendations, including how to use blogging, Facebook, and LinkedIn for business.

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Social Networking For Business: Blogging, Facebook and Linked In.Key

  1. 1. Social Networking For Business: Blogging, Facebook and LinkedIn A Presentation by Julia Dvorin, “Duchess of Direction” at Archer Web Solutions, LLC
  2. 2. About Archer Web Solutions
  3. 3. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education
  4. 4. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education • Our mission: to provide efficient, effective Internet solutions to help businesses and non-profits grow to the next level and “hit the target every time”
  5. 5. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education • Our mission: to provide efficient, effective Internet solutions to help businesses and non-profits grow to the next level and “hit the target every time” • Specialists in content management systems and other technologies that empower “normal” users
  6. 6. Assumption: Networking = Crucial Business Activity
  7. 7. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers?
  8. 8. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from?
  9. 9. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from? • Where do your business partners come from?
  10. 10. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from? • Where do your business partners come from? YOUR NETWORK
  11. 11. Good Networking = Building Good Relationships ONLINE networking is an important part of your overall networking strategy
  12. 12. Online Networking
  13. 13. Online Networking Benefits:
  14. 14. Online Networking Benefits: • Greater reach (numeric, demographic and geographic)
  15. 15. Online Networking Benefits: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7
  16. 16. Online Networking Benefits: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
  17. 17. Online Networking Benefits: Challenges: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
  18. 18. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
  19. 19. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • People are better at • “Always on” 365/24/7 speaking than at writing • Faster to search for and find exactly who you want to find
  20. 20. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • People are better at • “Always on” 365/24/7 speaking than at writing • Faster to search for • Body language is a and find exactly who communication you want to find shortcut
  21. 21. Where to Network Online
  22. 22. Where to Network Online • Your Online Space
  23. 23. Where to Network Online • Your Online Space • Someone Else’s Online Space
  24. 24. Where to Network Online • Your Online Space • Someone Else’s Online Space • Community Online Spaces
  25. 25. Online Networking is Just Like Real Life:
  26. 26. Online Networking is Just Like Real Life: Think of...
  27. 27. Online Networking is Just Like Real Life: Think of... • Your web site as your home
  28. 28. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table
  29. 29. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer
  30. 30. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer • Facebook as a club
  31. 31. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer • Facebook as a club • Twitter as a cocktail party
  32. 32. The Relationship “Conversion Path”
  33. 33. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space
  34. 34. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone
  35. 35. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog
  36. 36. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog • Build trust and provide value
  37. 37. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog • Build trust and provide value • Give your new contact a reason to do business with you (and a reason to return again)
  38. 38. Online Networking Strategies
  39. 39. Online Networking Strategies Ensure Your Digital “Home” is Done Right:
  40. 40. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate?
  41. 41. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts?
  42. 42. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience?
  43. 43. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value?
  44. 44. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value? • Does it feel lived in?
  45. 45. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value? • Does it feel lived in?
  46. 46. Online Networking Strategies
  47. 47. Online Networking Strategies Meet People Where They Are:
  48. 48. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach?
  49. 49. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online?
  50. 50. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online? • How do they like to be communicated with?
  51. 51. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online? • How do they like to be communicated with? • How can you make yourself most attractive to them?
  52. 52. Online Networking Strategies
  53. 53. Online Networking Strategies Increase Your “Digital Footprint”:
  54. 54. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan)
  55. 55. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan) • Show each community specific and appropriate aspect(s) of your business
  56. 56. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan) • Show each community specific and appropriate aspect(s) of your business • Every online space you participate in should clearly lead back to your web site/blog
  57. 57. Online Networking Strategies
  58. 58. Online Networking Strategies Don’t Be “That Guy”:
  59. 59. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam
  60. 60. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam • Listen, educate, share and help
  61. 61. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam • Listen, educate, share and help • Look and act like a professional
  62. 62. Tactics: Blogging
  63. 63. Tactics: Blogging 1. Listen before you talk
  64. 64. Tactics: Blogging 1. Listen before you talk 2. Determine your voice
  65. 65. Tactics: Blogging 1. Listen before you talk 2. Determine your voice 3. Be a part of the “blogosphere”
  66. 66. Tactics: Blogging 1. Listen before you talk 2. Determine your voice 3. Be a part of the “blogosphere” 4. Keep the beat
  67. 67. Tactics: Facebook
  68. 68. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends)
  69. 69. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists
  70. 70. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists 3. Keep personal and business separate (separate accounts, privacy settings)
  71. 71. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists 3. Keep personal and business separate (separate accounts, privacy settings) 4. Groups: create, join and participate
  72. 72. Tactics: LinkedIn
  73. 73. Tactics: LinkedIn 1. Create an effective profile
  74. 74. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations
  75. 75. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations 3. Know who you want to reach, and use second degree networks
  76. 76. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations 3. Know who you want to reach, and use second degree networks 4. Groups: create, join, participate
  77. 77. Take-away Points
  78. 78. Take-away Points • Visibility + credibility = profitability
  79. 79. Take-away Points • Visibility + credibility = profitability • Social media is made of people
  80. 80. Take-away Points • Visibility + credibility = profitability • Social media is made of people • Be a “mensch” and the money will follow
  81. 81. Take-away Points • Visibility + credibility = profitability • Social media is made of people • Be a “mensch” and the money will follow • Make a plan for your online networking (and follow it!)
  82. 82. Archer Web Solutions Helps You Hit the Target
  83. 83. Archer Web Solutions Helps You Hit the Target • Online Marketing Strategic Plan Standard price: $285.00 Webinar price: $235.00 (use the secret code)
  84. 84. Archer Web Solutions Helps You Hit the Target • Online Marketing Strategic Plan Standard price: $285.00 Webinar price: $235.00 (use the secret code) • We construct and remodel digital homes! Sign up for a free 20-minute strategy session at www.archerwebsolutions.com
  85. 85. Archer Web Solutions Helps You Hit the Target
  86. 86. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to:
  87. 87. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys”
  88. 88. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter
  89. 89. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter • Follow us on Facebook & Twitter
  90. 90. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter • Follow us on Facebook & Twitter • Encourage us to blog more!
  91. 91. Thank you! For more information please visit www.archerwebsolutions.com or email us at info@archerwebsolutions.com
  • NicoleMatz3

    May. 23, 2020
  • MohamedAbdelaalAhmed

    Mar. 13, 2019
  • FionaSiu

    Aug. 21, 2017

Slide presentation from a webinar on the benefits of online networking for business. Included general online networking strategies and specific tactical recommendations, including how to use blogging, Facebook, and LinkedIn for business.

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