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ARCHITECTURE & IA
Expanding the Metaphor
Jessica DuVerneay
@jduverneay
WHAT IS IA?
Michigan - Circa 1992
Architecture & IA: Expanding the Metaphor - IA Summit 2016
Architecture & IA: Expanding the Metaphor - IA Summit 2016
Architecture & IA: Expanding the Metaphor - IA Summit 2016
Architecture & IA: Expanding the Metaphor - IA Summit 2016
Architecture & IA: Expanding the Metaphor - IA Summit 2016
METAPHORS
https://upload.wikimedia.org/wikipedia/commons/1/15/King's_Cross_Western_Concourse.jpg
.
Conductor
http://www.nytimes.com/2015/05/17/arts/music/susanna-
malkkis-wide-appeal-on-both-sides-of-the-atlantic.html?_r=0
.
.
is to make places, not just spaces.

The reason
to work with
an architect
.
Places where strategy shapes the structure
to ensure good fit between what you intend…
.
experience it
…and how people
Do you use physical architecture as a metaphor to
explain or discuss information architecture?
WINCHESTER
MYSTERY
HOUSE
http://somethingwickedhorror.kinja.com/the-winchester-mystery-house-1736574784
http://somethingwickedhorror.kinja.com/the-winchester-mystery-house-1736574784
http://www.weirdretro.org.uk/the-winchester-mystery-house.html
https://eatingfastfood.wordpress.com/2014/11/11/fascinating-tales-from-history-the-winchester-mystery-house/
Eternal Sunshine of the Spotless Mind, Film, 2004
STRENGTHS & LIMITATIONS
If you use physical architecture as a metaphor to
describe IA, what strengths or limitations have
you found?
Strengths
• All humans have experiences in built spaces
• User needs are important in both
• Workflows are important in both
• Wayfinding is important in both
• Context is important in both
Limitations
• May turn clients off
• Misalignments between
websites & physical places
• Time
“The objective of IA
is not the production of
environments for
inhabitation,
but for understanding.”
- Jorge Arango
The current discussion of IA and the use
of built-world examples is mostly a
reference to western architecture from
the past 100 years.
.
http://www.laurelhighlands.org/things-to-do/arts-culture/frank-lloyd-wright/
https://en.wikipedia.org/wiki/List_of_Le_Corbusier_buildings
Architecture & IA: Expanding the Metaphor - IA Summit 2016
So, what’s wrong with that?
Those buildings are cool.
This is problematic.
Lack of Diversity
Sustainability
It was fossil fuel-derived electricity that lit and air-conditioned modern
buildings, which often spurned natural light and ventilation. Modern
architecture is thus an energy-profligate, petrochemical architecture, only
possible when fossil fuels are abundant and affordable. Like the
sprawling cities it spawned, it belongs to that waning era historians are
already calling ‘the oil interval’. Although histories of modern architecture
still overlook this critical fact − failing to note what is, literally, blindingly
obvious − any future history must surely begin by noting this relationship, which
is axiomatically unsustainable.
- Peter Buchanan
“The Big Rethink”, Architectural Review
http://chrisdent.co.uk/new-york-skyline
“The problem…is also that these structures lack an
authentic connection to nature and the very cultures
in which they exist. This, in turn, leaves us feeling
disconnected, isolated and longing for true
connections to each other and our communities.”
- Monica Gray
“The Problem With Architecture Today”, 2014
The Big Rethink
…Most of what we now see as exceptionally stupid design concepts – such as
the ubiquitous, a-contextual, energy guzzling, airconditioned glass box –
were initiated by architects and once hailed as exemplifying Modernist ideals.
…No amount of the desperate fad for jazzing up facades in syncopated ‘barcode’
patterns and other jittery rhythms, and jollying up with strong colours can conceal
the tawdry, mean-spiritedness of the design and the flimsy thinness of much
construction. (Even inoffensive seems beyond us.) These faults are largely the
inevitable consequence of the rhetoric of cheap and ‘efficient’ utilitarianism
promised by Modern architecture.
- Peter Buchanan
“The Big Rethink”, Architectural Review
increased isolation
increased disparity
increased pollution
increased illness
economic collapse
ecological collapse
http://www.handsoffmydinosaur.com
universal
independence
uniformity
urbanism
efficiency
economy
industry
machined
mass production
material centric
profithttp://chrisdent.co.uk/new-york-skyline
As the field matures, and as more of our
daily interactions involve information
environments, we must become also
increasingly proactive in our role as agents
of cultural and political change.”
Jorge Arango
“Architectures”,
Journal of IA,
Sep 2011
ROOM FOR IMPROVEMENT
Architecture & IA: Expanding the Metaphor - IA Summit 2016
“Lord of the Rings”, Film, 2001
Little Book of Sloth - Lucy Cooke
Architecture & IA: Expanding the Metaphor - IA Summit 2016
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
ideas
people
Architecture & IA: Expanding the Metaphor - IA Summit 2016
www.yearofmud.com
www.yearofmud.com
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
idea centric
people
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
idea centric
people
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
idea centric
people
global
independence
uniformity
urbanism
efficiency
economy
industry
machined
mass production
material centric
profit
Architecture & IA: Expanding the Metaphor - IA Summit 2016
https://prezi.com/1mul6vuq_a2s/earthships/
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
idea centric
people
global
independence
uniformity
urbanism
efficiency
economy
industry
machined
mass production
material centric
profit
local
interdependence
customization
earth integration
quality
affordability
community
hand made
bespoke
idea centric
people
global
independence
uniformity
urbanism
efficiency
economy
industry
machined
mass production
material centric
profit
We can become better practitioners of
IA by expanding our metaphors to
include examples & strategies from
traditional, natural, and indigenous
architecture.
4 STRATEGIES FROM
NATURAL & INDIGENOUS
ARCHITECTURE
1. Prioritize Sustainability
2. Consider Context
3. Demand Inclusion
4. Look Beyond the Project
Prioritize Sustainability
http://www.iasc-culture.org/THR/THR_article_2012_Summer_Yates.php
Prioritize Sustainability
http://timfrick.com/2015/06/30/ted-talk-on-internet-sustainability/
Consider Context
Vincent van Zeijst https://s-media-cache-ak0.pinimg.com/736x/cf/2e/cc/cf2eccf463ba9c75a0de258f333e22b8.jpg
https://commons.wikimedia.org/wiki/File:Faroe_Islands,_Streymoy,_Kirkjubøur_(1).jpg
https://commons.wikimedia.org/wiki/File:Horyu-ji11s3200.jpg
https://upload.wikimedia.org/wikipedia/commons/c/c7/Pagaruyung_palace.jpg
Vincent van Zeijst
Consider Context
Andrew Hinton
Understanding Context
Demand Inclusion
http://risingearthbuilding.blogspot.com/2015_10_01_archive.html
http://www.alternativehomestoday.com/blog/deanne-strawbale-studio/
http://return2green.blogspot.com/
2010/07/earthship-touches-down-
in-haiti.html
Look beyond the Project
https://en.wikipedia.org/wiki/Outer_space

Eames, “Powers of 10”
http://www.qrpartners.com/wp-content/uploads/2014/03/Rosa-Parks-Circle_04-960x640.jpg
Maya Lin
http://kfouchephotography.com
http://www.thomaskoziol.com/photography/
Michigan - Circa 2015
START NOW
Dan Klyn
Workshop
Origins of Pattern
Language: Learning
from C. Alexander
Tim Frick
Book
Due July 2016
Andrew Hinton
Book
Sunday
1:15pm
#NOBODYUBERSINTHEHOOD:
ARCHITECTING FOR INCLUSION
IN THE DIGITAL SERVICE ECONOMY
Working Session
Architect the Information 

of Georgia House Bill 757

Reserve your seat today 

Email to RSVP:  info@iainstitute.org 

Saturday
6-7:45pm
Our goal must be not to disparage, deny the
threats under which we live, but to boldly go
forward toward a new practice, an
understanding that may save us from what
many past and present follies are now
dumping in our laps…If we take it up as a
goal, it will spread like fire to other minds
and other fields… Information architects
should adopt this as a goal. We are uniquely
qualified to get it done, so let's do it.”
Brenda Laurel
Closing Keynote
2015 IA Summit
THANKYOU
Jessica DuVerneay 

@jduverneay

jessica@understandinggroup.com

@undrstndng

understandinggroup.com

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