Facebook is becoming an important platform for social commerce as consumers spend increasing amounts of time on social networks. The document discusses several ways Facebook enables social commerce, including Facebook Credits that allow purchases within games and apps, Facebook Places which catalogs business locations, and the Open Graph platform which allows third-party apps to integrate Facebook actions and objects. It also provides examples of brands using Facebook for promotions, offers, and targeted local advertising to engaged Facebook users.

1. Facebook, innovation and the
rise of the Social Consumer
March 21 2012 - Halifax

2. 2
A proven track record connecting major brands to
consumers in the social and emerging media space
Social Sales Training and Incentive Platform that engages,
motivates and rewards, sales reps and customer service groups
@janicediner

3. 3
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.
@janicediner

4. 3
Every industry with the socialis going to
Marketing and vertical graph
be rethought in a social way.
Engaging across all screens
The real opportunity is about people
redesigning products with purpose
Build these spaces.
we buy
@janicediner

5. 4
The social consumer is a new breed of
engaged and informed consumer
They are researching,
we talk about what we buy
chatting, booking, sharing,
y
blogging, Facebooking,
tweeting every aspect of
their lives and buying
before we buy
while
experience with their
friends online, on mobile
we buy
after
we buy
devices and in multiple
Social Networks
@janicediner

6. 5
The numbers tell the story, consumers are spending a lot of time on Facebook
11,092,299 40,491,000 29,153,439 11,399,103 34,345,293
25,416,893 1,408,654 23,223,582 8,363,218 2,403,085
13,372,043 1,357,761 7,830,495 3,761,377 8,352,658
@janicediner

7. 5
The numbers tell the story, consumers are spending a lot of time on Facebook
11,092,299 40,491,000 29,153,439 11,399,103 34,345,293
845+ million people share 4 B pieces of content daily
25,416,893 1,408,654 23,223,582 8,363,218 2,403,085
13,372,043 1,357,761 7,830,495 3,761,377 8,352,658
@janicediner

8. 6
Agenda
1. Facebook Commerce
2. Facebook Platform for Mobile
3. Facebook Credits
4. Facebook Location - Places
5. f8 Facebook Open Graph Beta
@janicediner

9. 7
1. Facebook Commerce
@janicediner

10. F-Stores
F-Commerce
Commerce inside Facebook.com
Facebook e-commerce
Ecosphere stores where shoppers
can purchase real goods
with real currency without
leaving Facebook
Facebook Ads Facebook Credits
& Facebook The mandatory currency used
Offers for games and in-app virtual
goods and digital goods on
Facebook Ad and Facebook Facebook. Credits are now a
Offers help drive awareness, mobile payment option for
engagement and purchase Facebook mobile web apps
Facebook
Platform
Open Graph
Open Graph Facebook Commerce
Facebook Commerce Facebook
Mobile Platform Social Plugins
Facebook Platform for Mobile
enables shoppers to engage with Facebook influenced
friends and the shopping commerce on e-commerce
experience through Notifications, websites with Like, Share,
Requests, Timeline and News Recommend and Facebook
Feed on Facebook mobile apps. Connect
Facebook Facebook Places &
Open Graph Location Tab
Define Facebook social Facebook’s Location TAB is
shopping actions and objects cataloging physical location for
(verbs and nouns) and share every Facebook business page.
them through user’s Timeline, Retailers are integrating online
News Feed and Tickers and mobile with in-store
experiences
© March 16th, 2012, Janice Diner www.horizon-studios.com @janicediner

11. 9
Shopping is social!
Social commerce needs
to actually be “social”....
@janicediner

12. 10
Turning
The Social Commerce market is
“Like to Buy”
growing fast and estimated
revenues are set to US $30 billion
F-Commerce
globally in the next 5 years*
@janicediner

13. 11
Brands are selling direct to consumers on Facebook
Burberry Pop-Up Fan-Store Heinz Soup fans send personalized ‘get-
A fan only Facebook store that ships well’ cans of Heinz soup for $3.00 via a
exclusive Burberry product with two store app on the Brand’s page
samples to share with friends
@janicediner

14. 12
People who click Facebook “Like’s” are more engaged,
active and connected then the average Facebook user
Looking at data from 12 weeks in
aggregate, Eventbrite found that each social
media share equates to $1.78 in ticket sales
FANS CONSUME VALUE OF A INCREASED INCREASED
MORE PRODUCT SHARE REFERRAL SALES
A Coca-Cola Fan consumes A share on... 40x referral traffic from American Eagle added the
two times more product than Facebook equals $2.52 Facebook for Leviʼs “Like” button to every product
a non-fan and purchase intent Twitter equals $0.43 ecommerce site after on their site and found,
of a fan is ten times higher linkedIn equals $0.90 implementing the Like Facebook referred visitors
then that of a non-fan e-mail equals $2.34 spent 57% more money than
button
non-Facebook referred visitors
* Facebook Stats
@janicediner

15. 13
Facebook Offers Facebook Interest Lists
30,000
claimed
offer
Facebook Offers, allows businesses, brands and other Facebook Interest Lists are curated list that are specific to a
Page owners to share discounts and offers with their fans particular topic. The shopping Interest List above follows a variety
that can be accepted from their web or mobile news feed. of retail Facebook pages. Any Facebook user can create their
own list and other Facebook users can subscribe to the list
@janicediner

16. 14
2. Facebook Platform for Mobile
@janicediner

17. 15
Facebook Platform for Mobile - Create
meaningful engagement anywhere anytime
“Facebook would have been a
mobile application if the
technology had been available
when Mark Zuckerberg was
building it in his dorm room”.
Facebook’s chief technology officer Bret Taylor
425M+ mobile users
2x more active
@janicediner

18. Socialize your mobile app
Recommendations
from friends help Facebook Likes
define what users read define music content
on HuffPost for AUDIOVROOM
People share, read and generally engage more
with any type of content when it’s surfaced
through friends & people they know and trust.
@janicediner

19. 17
3000 Facebook Timeline apps launch in 2 months
@janicediner

20. 18
Login with Facebook from anywhere
login with Facebook on pose.com Browse and share images
or download the Pose mobile app and stories
@janicediner

21. 19
• 53% of Facebook users play
games
• Facebook takes 30% on all
Facebook Credit transactions
within Game applications
•
3. Facebook Credits Have Arrived on the Mobile Phone
*Source: Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011

22. 20
Facebook Credits arrive on the Mobile Phone
Your app or game can prompt the user to pay
for a virtual good by using Facebook Credits.
@janicediner

23. 21
Facebook Credits as incentives for shoppers
pre-paid Gift Cards that can be purchased at major retailers in the U.S., Canada and the U.K.
Check-in and Use your Facebook Credits to watch a movie
get Facebook
credits
Earn Facebook
Credits for checking-in
at retail locations, at
participating retailers
like BestBuy, Macy’s,
American Eagle
30 Credits = 1 Movie = $3
40 Credits = 1 Movie = $4
@janicediner

24. 22
Facebook Teams up with Mobile
Carriers for Payments
Facebook announced it’s partnering with
mobile carriers to offer carrier billing on
Facebook-based transactions.
The new system has the potential to make it
exponentially easier for buyers to make the
purchases and for developers to develop
apps for Facebook Mobile.
@janicediner

25. 23
4. Facebook Location
merging in-store,
online and mobile
@janicediner

26. 24
Location TAB
The Locations TAB for
Facebook Pages enables
business to register every
single brick-and-mortar
location
Seamless integration across
Facebook pages and Mobile
places check ins
Facebook advertising targeted
by zip code drives local
marketing activity
@janicediner

27. 25
Facebook Places, Check-in
Walmart’s going local:
Turning Facebook “Likes”
into targeted local sales
• Supports 3500 Walmart
superstores
• 13.7 Million fans
• 260 friends - Walmart fans
have 2x more fans then the
average users
@janicediner

28. 26
It’s not just your location, where you sits counts
KLM airlines Meet and Seat app links online
seat reservation widget with passengers'
LinkedIn and Facebook profiles
@janicediner

29. 27
5. f8 - Facebook Open Graph Beta
@janicediner

30. 28
Open Graph Beta
allows 3rd party
applications to
include arbitrary
actions and objects.
@janicediner

31. 29
My Facebook Info
Permission screen to access 1. About Me
your personal Facebook Info 2. Activities
3. Birthday
4. Check-Ins
5. Education
6. Events
7. Groups
8. Hometown
9. Interests
10. Likes
11. Location
12. Notes
13. Photos
14. Photos Tags
15. relationships
16. Website
18. Work History
19. Contact Info
@janicediner

32. 30
TripAdvisor -Instant personalization
The wisdom of friends
is replacing the wisdom
of crowds
When you visit TripAdvisor while logged into
Facebook, the site will act like your
“personalized travel planner, complete with
friends’ reviews, a map showing places
friends have visited, and a list of their most
popular destinations.”
@janicediner

33. 31
Starbucks Loyalty Cards
can be managed inside
Facebook and on a
mobile devices
1.5 Billion was loaded
onto Starbuck’s loyalty
cards, a 21% increase
from previous year
Purchase, loyalty and rewards managed across multiple screens
Photo Credit: Starbucks Facebook page

34. 32
Loyalty, Rewards & Sales
American Express Launches
"Link, Like, Love" on Facebook --
First-Ever Platform to Deliver
Deals, Access and Experiences
Based on Cardmember "Likes" and
Interests
Links consumers Facebook
account data with their AmEx card.
Exclusive coupon-less deals from
companies users and friend Likes.
Location-based Cardmember offers
in Facebook Places
Go Social offer tool for small
business participation
Photo Credit: Amex Facebook page

35. 33
Sync! Tweet! Save!

36. 37
It is not about building a Facebook app or a mobile
app it’s about building social apps across all
screens.
You can deliver a customized experiences, that is
catered to “me”, that is built around “my” friends
and “my” interests...
The opportunity is now, the speed of change is
only increasing and there are 800+ million people
actively waiting to be engaged and buy from you.
@janicediner

37. 39
Thank you
Janice.Diner@horizon-studios.com
www.horizon-studios.com
Presentations - slideshare.net/jdiner
@janicediner
Social Sales Training and Incentive Platform that engages,
motivates and rewards, sales reps and customer service groups