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WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
2
Open Source




              2
Open Source
              Apple




                      2
Open Source
              Apple
CSS




                      2
Open Source
              Apple
CSS
 WordPress




                      2
Open Source
              Apple
CSS
 WordPress     SEO




                      2
Open Source
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source               Theology
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO                   Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




Online marketeer
                      2
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
http://yoast.com/articles/wordpress-seo/
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
42
Obsess over speed


        21
Images can be smaller


• (WP) Smush It
• Puny PNG


                  22
Cache, cache, cache

• WP Super Cache
• W3 Total Cache
 • Great in combination with APC
 • Or even better: Memcache / Memcached

                  23
CDN

• For:
   • Images
   • CSS files
   • JavaScript files

                       24
Speed: cheap or cheaper?

 • Cheap:
    • Pick a CDN (like NetDNA)
 • Cheaper:
    • Use a subdomain

                   25
Analytics
Analytics

• Google Analytics for WordPress:
   • Filter out your own domain name
   • Ranking data in your Analytics

                   27
Goals

• Set decent Goals:
   • Comments and Unique Commenters
   • RSS Subscriptions
   • Downloads

                 28
Referrer info in e-mails


• My contact form plugin
• Gravity Forms << BEST PLUGIN EVER.


                  29
Social
URL Shortener

• Be a cool kid, get your own URL shortener:
   • yourls.org < free, self hosted
   • awe.sm < paid, hosted

                    31
Buttons

• Use Sociable for Delicious & Twitter
  buttons etc.
• Remove the Digg and other “vote site”
  buttons.



                     32
Email your feedback &
    questions to:
  joost@yoast.com

http://twitter.com/yoast

           33

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WordPress Optimisation @ Think Visibility

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  17. Happy thought!
  18. Talk about WordPress &amp; blogging for an hour!
  19. Copy paste some slides
  20. Be an obnoxious fat bastard and present it
  21. Go and do what I do best
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  25. So I had an idea, more in line with the new and less fat Joost :)
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  27. Speed
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  35. Analytics
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  37. Gravity forms rocks: YOAST for 20% off
  38. Social
  39. How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?