SlideShare a Scribd company logo
1 of 32
Welcome to
INTRODUCTION TO SOCIOLOGY
(SOC 211)
John Bradford, Ph.D.
What is Sociology?
• Socius (Latin) = ‘associate’ as in society;
• logy (Greek) = ‘study’ of
SOCIO-LOGY = the study of SOCIETY.
What is Sociology?
• Definition: Sociology is the scientific study of
interactions and relations among human beings.
– Sociology studies and explains how people influence one
another.
– Sociology studies and explains the intended and
unintended consequences of human interaction.
Unintended Consequences

Unintended
Consequences
of Actions

Traffic jam

Intended
actions
“Men make their own history,
but they do not make it as they
please; they do not make it
under self-selected
circumstances, but under
circumstances existing already,
given and transmitted from the
past. The tradition of all dead
generations weighs like a
nightmare on the brains of the
living.”
Karl Marx

(1818-1883)
The Sociological Imagination
“Neither the life of an individual
nor the history of a society can
be understood without
understanding both.”
C. Wright Mills
(1916-1962)
What is Sociology?
• Sociology studies the PATTERNS that people
generate as they interact, influence, and relate to
one another.
• In short:

THINK PATTERNS, NOT PEOPLE!
(at least not individual people)
HOMOPHILY
• HOMOPHILY is the tendency for more similar
people to interact more frequently, and for
people who interact more frequently to
become more similar.

Similarity

Interaction
HOMOPHILY
• HOMOPHILY = SIMILARITY: Like Attracts Like
• People *like* those who are *like* themselves.
• “Birds of a feather flock together”
HOMOPHILY
• NOTES:
– Similar in what respect? How do we measure similarity?
– Homophily is based on perceived similarity. People tend to
gravitate towards others that they perceive as similar to
them in some important or salient characteristic.
HOMOPHILY
• Examples:
– 1987 Study, only 8% of people in US have
someone of another race that they “discuss
important matters with”
– 2006 study: Interracial marriages. 1% of white
marriages, 5% of black marriages, 14% of Asian
marriages.
– Closest friend: 10% of men name a woman; 37%
of women name a man.
Two paths to Homophily
• SORTING- occurs when people actively seek out
and socialize with people who are similar to
them in some respect. SELECTION.
• PEER Influence- occurs when people become
more similar to the people they spend the most
time with, over time. INFLUENCE.
SORTING

Similarity

Interaction

INFLUENCE
SORTING
High School Friendships
Online Blogs

Image by Frank Paynter
Boston
Baltimore
New York
Houston
DETROIT
New Orleans
Unintended Sorting?
• Neighborhood Sorting:
Thomas Schelling (2005
Nobel Prize winner)
showed that macro-level
segregation would arise
from micro-level tolerance,
so long as individuals
prefer to live adjacent to
some neighbors similar to
them.

Thomas Schelling
Unintended Sorting?
• Imagine a city as a giant checkerboard, and suppose each piece wants
30% of its neighbors to be the same kind.
• A few, with more than 30% of its neighbors of a different kind, will
move.
• Two effects of initial relocations:
1. other checkers of the same color from old neighborhood will also
want to move
2. other checkers of different color in new neighborhood will want to
move
PEER INFLUENCE
Soda or Pop?
Water Fountain or Drinking Fountain?
Political Affiliation U.S.
Religious Affiliations U.S.
Religious Diversity U.S.
World Religions
Social Influence
There are many types of social influence. Consider a
standing ovation…
• We usually do not decide whether to stand or sit
based on our own independent evaluations…
• Instead, we often imitate what others are doing!
Social Influence
Consider applause more generally…
• Here the goal is to coordinate with others so that
everyone is clapping at the same time and
people are not clapping by themselves.

More Related Content

What's hot

Bradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crimeBradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crimeJohn Bradford
 
Socialization and the.pptx chapter 03
Socialization and the.pptx chapter 03Socialization and the.pptx chapter 03
Socialization and the.pptx chapter 03Moosa kaleem
 
GSCC Social Class and Poverty
GSCC Social Class and PovertyGSCC Social Class and Poverty
GSCC Social Class and Povertyderrickgriffey
 
Sc2220 lecture 4 2011
Sc2220 lecture 4 2011Sc2220 lecture 4 2011
Sc2220 lecture 4 2011socect
 
Deviance, crime, and social control
Deviance, crime, and social controlDeviance, crime, and social control
Deviance, crime, and social controlMoosa kaleem
 
Week 13: Groups and Organizations
Week 13: Groups and Organizations Week 13: Groups and Organizations
Week 13: Groups and Organizations kilgore1
 
Ch3-4-Masculinity_Femininity_Norms_in_Media
Ch3-4-Masculinity_Femininity_Norms_in_MediaCh3-4-Masculinity_Femininity_Norms_in_Media
Ch3-4-Masculinity_Femininity_Norms_in_MediaJagriti Shankar
 
Subcultural strain theorists l1
Subcultural strain theorists l1Subcultural strain theorists l1
Subcultural strain theorists l1smccormac7
 
Femanism and interactionism
Femanism and interactionismFemanism and interactionism
Femanism and interactionismAqsa Naeem
 
Week 6: Social Stratification
Week 6: Social Stratification Week 6: Social Stratification
Week 6: Social Stratification kilgore1
 
Theories of gender inequality
Theories of gender inequalityTheories of gender inequality
Theories of gender inequalityjahid51
 

What's hot (19)

Bradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crimeBradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crime
 
Chapter 9 4th ed
Chapter 9 4th edChapter 9 4th ed
Chapter 9 4th ed
 
Socialization and the.pptx chapter 03
Socialization and the.pptx chapter 03Socialization and the.pptx chapter 03
Socialization and the.pptx chapter 03
 
GSCC Social Class and Poverty
GSCC Social Class and PovertyGSCC Social Class and Poverty
GSCC Social Class and Poverty
 
Sc2220 lecture 4 2011
Sc2220 lecture 4 2011Sc2220 lecture 4 2011
Sc2220 lecture 4 2011
 
Master Teacher
Master TeacherMaster Teacher
Master Teacher
 
Chapter 6 Deviance
Chapter 6 Deviance Chapter 6 Deviance
Chapter 6 Deviance
 
Deviance, crime, and social control
Deviance, crime, and social controlDeviance, crime, and social control
Deviance, crime, and social control
 
Week 13: Groups and Organizations
Week 13: Groups and Organizations Week 13: Groups and Organizations
Week 13: Groups and Organizations
 
Ch3-4-Masculinity_Femininity_Norms_in_Media
Ch3-4-Masculinity_Femininity_Norms_in_MediaCh3-4-Masculinity_Femininity_Norms_in_Media
Ch3-4-Masculinity_Femininity_Norms_in_Media
 
Chapter 9 4th ed
Chapter 9 4th edChapter 9 4th ed
Chapter 9 4th ed
 
Subcultural strain theorists l1
Subcultural strain theorists l1Subcultural strain theorists l1
Subcultural strain theorists l1
 
Framing Social problems 1
Framing Social problems 1Framing Social problems 1
Framing Social problems 1
 
Femanism and interactionism
Femanism and interactionismFemanism and interactionism
Femanism and interactionism
 
Chapter 8 4th ed
Chapter 8 4th edChapter 8 4th ed
Chapter 8 4th ed
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Week 6: Social Stratification
Week 6: Social Stratification Week 6: Social Stratification
Week 6: Social Stratification
 
The Body
The BodyThe Body
The Body
 
Theories of gender inequality
Theories of gender inequalityTheories of gender inequality
Theories of gender inequality
 

Viewers also liked

Bradford race gender
Bradford race genderBradford race gender
Bradford race genderJohn Bradford
 
Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013John Bradford
 
Bradford culture communication
Bradford culture communicationBradford culture communication
Bradford culture communicationJohn Bradford
 
Mvsu bradford ch 6 ideology of environmental domination
Mvsu bradford ch 6 ideology of environmental dominationMvsu bradford ch 6 ideology of environmental domination
Mvsu bradford ch 6 ideology of environmental dominationJohn Bradford
 
Lecture 2 so 211 games
Lecture 2 so 211 gamesLecture 2 so 211 games
Lecture 2 so 211 gamesJohn Bradford
 
Mvsu so 400 ch 4 population and development
Mvsu so 400 ch 4 population and developmentMvsu so 400 ch 4 population and development
Mvsu so 400 ch 4 population and developmentJohn Bradford
 
Bradford games and collective action 9 28-14
Bradford games and collective action 9 28-14Bradford games and collective action 9 28-14
Bradford games and collective action 9 28-14John Bradford
 
Topic 3- Cooperation and Collective Action
Topic 3- Cooperation and Collective ActionTopic 3- Cooperation and Collective Action
Topic 3- Cooperation and Collective ActionJohn Bradford
 
Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013John Bradford
 
TOPIC 4 Social Networks
TOPIC 4 Social NetworksTOPIC 4 Social Networks
TOPIC 4 Social NetworksJohn Bradford
 
Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)John Bradford
 
Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)John Bradford
 
Bradford fall 2013 so 211 games
Bradford fall 2013 so 211 gamesBradford fall 2013 so 211 games
Bradford fall 2013 so 211 gamesJohn Bradford
 
Bradford mvsu costs of meat
Bradford mvsu costs of meatBradford mvsu costs of meat
Bradford mvsu costs of meatJohn Bradford
 
Arh1000 sp2017 'where did it come from' film response
Arh1000 sp2017 'where did it come from' film responseArh1000 sp2017 'where did it come from' film response
Arh1000 sp2017 'where did it come from' film responseProfWillAdams
 
Persuasion, Influence & Innovative Ideas
Persuasion, Influence & Innovative IdeasPersuasion, Influence & Innovative Ideas
Persuasion, Influence & Innovative IdeasRebecca Jones
 
Arh2050 sp2017 research project instructions
Arh2050 sp2017 research project instructionsArh2050 sp2017 research project instructions
Arh2050 sp2017 research project instructionsProfWillAdams
 

Viewers also liked (20)

Bradford race gender
Bradford race genderBradford race gender
Bradford race gender
 
Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013
 
Bradford culture communication
Bradford culture communicationBradford culture communication
Bradford culture communication
 
Mvsu bradford ch 6 ideology of environmental domination
Mvsu bradford ch 6 ideology of environmental dominationMvsu bradford ch 6 ideology of environmental domination
Mvsu bradford ch 6 ideology of environmental domination
 
Lecture 2 so 211 games
Lecture 2 so 211 gamesLecture 2 so 211 games
Lecture 2 so 211 games
 
Mvsu so 400 ch 4 population and development
Mvsu so 400 ch 4 population and developmentMvsu so 400 ch 4 population and development
Mvsu so 400 ch 4 population and development
 
Bradford games and collective action 9 28-14
Bradford games and collective action 9 28-14Bradford games and collective action 9 28-14
Bradford games and collective action 9 28-14
 
Topic 3- Cooperation and Collective Action
Topic 3- Cooperation and Collective ActionTopic 3- Cooperation and Collective Action
Topic 3- Cooperation and Collective Action
 
Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013Bradford mvsu stratification and inequality 2013
Bradford mvsu stratification and inequality 2013
 
TOPIC 4 Social Networks
TOPIC 4 Social NetworksTOPIC 4 Social Networks
TOPIC 4 Social Networks
 
Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)
 
Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)Social structure, institution, socialization (ch 8, 9, 10)
Social structure, institution, socialization (ch 8, 9, 10)
 
Bradford fall 2013 so 211 games
Bradford fall 2013 so 211 gamesBradford fall 2013 so 211 games
Bradford fall 2013 so 211 games
 
Bradford mvsu costs of meat
Bradford mvsu costs of meatBradford mvsu costs of meat
Bradford mvsu costs of meat
 
Arh1000 sp2017 'where did it come from' film response
Arh1000 sp2017 'where did it come from' film responseArh1000 sp2017 'where did it come from' film response
Arh1000 sp2017 'where did it come from' film response
 
Persuasion, Influence & Innovative Ideas
Persuasion, Influence & Innovative IdeasPersuasion, Influence & Innovative Ideas
Persuasion, Influence & Innovative Ideas
 
Functionalism lecture
Functionalism lecture Functionalism lecture
Functionalism lecture
 
Arh2050 sp2017 research project instructions
Arh2050 sp2017 research project instructionsArh2050 sp2017 research project instructions
Arh2050 sp2017 research project instructions
 
Gothic Art
Gothic ArtGothic Art
Gothic Art
 
The frankfurt school
The frankfurt schoolThe frankfurt school
The frankfurt school
 

Similar to Bradford sp 2014 week1 2 sorting peer influence

Bradford mvsu fall 2012 intro lecture 1 short
Bradford mvsu fall 2012 intro lecture 1 shortBradford mvsu fall 2012 intro lecture 1 short
Bradford mvsu fall 2012 intro lecture 1 shortJohn Bradford
 
Sociological Imagination
Sociological ImaginationSociological Imagination
Sociological ImaginationDustin Kidd
 
Individuality Essay.pdf
Individuality Essay.pdfIndividuality Essay.pdf
Individuality Essay.pdfLydia Jana
 
C. Wright Mills, The Promise [of Sociology]” Excerpt from
C. Wright Mills, The Promise [of Sociology]” Excerpt fromC. Wright Mills, The Promise [of Sociology]” Excerpt from
C. Wright Mills, The Promise [of Sociology]” Excerpt fromTawnaDelatorrejs
 
Spencer's Final350
Spencer's Final350Spencer's Final350
Spencer's Final350Spencer Peak
 
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay Urge...
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay  Urge...Academic Essay Writers. A Detailed Guide on How to Write the Best Essay  Urge...
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay Urge...Michelle Kennelty
 
Anthro30 2 sociology
Anthro30   2 sociologyAnthro30   2 sociology
Anthro30 2 sociologyYvan Gumbao
 
The meanings of social life
The meanings of social lifeThe meanings of social life
The meanings of social lifeKhalid Hossain
 
Sc2218 lecture 5 (2011)
Sc2218 lecture 5 (2011)Sc2218 lecture 5 (2011)
Sc2218 lecture 5 (2011)socect
 
Unit 1 Awakening the sociological imagination
Unit 1 Awakening the sociological imaginationUnit 1 Awakening the sociological imagination
Unit 1 Awakening the sociological imaginationNadia Gabriela Dresscher
 
Intro to gender
Intro to gender Intro to gender
Intro to gender cydtopping
 

Similar to Bradford sp 2014 week1 2 sorting peer influence (11)

Bradford mvsu fall 2012 intro lecture 1 short
Bradford mvsu fall 2012 intro lecture 1 shortBradford mvsu fall 2012 intro lecture 1 short
Bradford mvsu fall 2012 intro lecture 1 short
 
Sociological Imagination
Sociological ImaginationSociological Imagination
Sociological Imagination
 
Individuality Essay.pdf
Individuality Essay.pdfIndividuality Essay.pdf
Individuality Essay.pdf
 
C. Wright Mills, The Promise [of Sociology]” Excerpt from
C. Wright Mills, The Promise [of Sociology]” Excerpt fromC. Wright Mills, The Promise [of Sociology]” Excerpt from
C. Wright Mills, The Promise [of Sociology]” Excerpt from
 
Spencer's Final350
Spencer's Final350Spencer's Final350
Spencer's Final350
 
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay Urge...
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay  Urge...Academic Essay Writers. A Detailed Guide on How to Write the Best Essay  Urge...
Academic Essay Writers. A Detailed Guide on How to Write the Best Essay Urge...
 
Anthro30 2 sociology
Anthro30   2 sociologyAnthro30   2 sociology
Anthro30 2 sociology
 
The meanings of social life
The meanings of social lifeThe meanings of social life
The meanings of social life
 
Sc2218 lecture 5 (2011)
Sc2218 lecture 5 (2011)Sc2218 lecture 5 (2011)
Sc2218 lecture 5 (2011)
 
Unit 1 Awakening the sociological imagination
Unit 1 Awakening the sociological imaginationUnit 1 Awakening the sociological imagination
Unit 1 Awakening the sociological imagination
 
Intro to gender
Intro to gender Intro to gender
Intro to gender
 

More from John Bradford

Bradford 2013 population and development short
Bradford 2013 population and development shortBradford 2013 population and development short
Bradford 2013 population and development shortJohn Bradford
 
Bradford 213 social cognition ch 3 short
Bradford 213 social cognition ch 3 shortBradford 213 social cognition ch 3 short
Bradford 213 social cognition ch 3 shortJohn Bradford
 
Bradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedBradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedJohn Bradford
 
Bradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedBradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedJohn Bradford
 
Nature of money and debt 2 16-13
Nature of money and debt 2 16-13Nature of money and debt 2 16-13
Nature of money and debt 2 16-13John Bradford
 
1 29-13 the vocabulary of science
1 29-13 the vocabulary of science1 29-13 the vocabulary of science
1 29-13 the vocabulary of scienceJohn Bradford
 
1 29-13 system dynamics
1 29-13 system dynamics1 29-13 system dynamics
1 29-13 system dynamicsJohn Bradford
 
1 29-13 the vocabulary of science
1 29-13 the vocabulary of science1 29-13 the vocabulary of science
1 29-13 the vocabulary of scienceJohn Bradford
 
1 29-13 welcome introduction to environ sociology
1 29-13 welcome introduction to environ sociology1 29-13 welcome introduction to environ sociology
1 29-13 welcome introduction to environ sociologyJohn Bradford
 

More from John Bradford (11)

Bradford 2013 population and development short
Bradford 2013 population and development shortBradford 2013 population and development short
Bradford 2013 population and development short
 
Bradford 213 social cognition ch 3 short
Bradford 213 social cognition ch 3 shortBradford 213 social cognition ch 3 short
Bradford 213 social cognition ch 3 short
 
Bradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedBradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revised
 
Bradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revisedBradford mvsu chapters 2 4 short revised
Bradford mvsu chapters 2 4 short revised
 
Nature of money and debt 2 16-13
Nature of money and debt 2 16-13Nature of money and debt 2 16-13
Nature of money and debt 2 16-13
 
Money notes 2 14-13
Money notes 2 14-13Money notes 2 14-13
Money notes 2 14-13
 
Money notes 2 13-13
Money notes 2 13-13Money notes 2 13-13
Money notes 2 13-13
 
1 29-13 the vocabulary of science
1 29-13 the vocabulary of science1 29-13 the vocabulary of science
1 29-13 the vocabulary of science
 
1 29-13 system dynamics
1 29-13 system dynamics1 29-13 system dynamics
1 29-13 system dynamics
 
1 29-13 the vocabulary of science
1 29-13 the vocabulary of science1 29-13 the vocabulary of science
1 29-13 the vocabulary of science
 
1 29-13 welcome introduction to environ sociology
1 29-13 welcome introduction to environ sociology1 29-13 welcome introduction to environ sociology
1 29-13 welcome introduction to environ sociology
 

Recently uploaded

Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsPrecisely
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 

Recently uploaded (20)

Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptxVulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
The transition to renewables in India.pdf
The transition to renewables in India.pdfThe transition to renewables in India.pdf
The transition to renewables in India.pdf
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptx
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power Systems
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 

Bradford sp 2014 week1 2 sorting peer influence

  • 1. Welcome to INTRODUCTION TO SOCIOLOGY (SOC 211) John Bradford, Ph.D.
  • 2. What is Sociology? • Socius (Latin) = ‘associate’ as in society; • logy (Greek) = ‘study’ of SOCIO-LOGY = the study of SOCIETY.
  • 3. What is Sociology? • Definition: Sociology is the scientific study of interactions and relations among human beings. – Sociology studies and explains how people influence one another. – Sociology studies and explains the intended and unintended consequences of human interaction.
  • 5. “Men make their own history, but they do not make it as they please; they do not make it under self-selected circumstances, but under circumstances existing already, given and transmitted from the past. The tradition of all dead generations weighs like a nightmare on the brains of the living.” Karl Marx (1818-1883)
  • 6. The Sociological Imagination “Neither the life of an individual nor the history of a society can be understood without understanding both.” C. Wright Mills (1916-1962)
  • 7. What is Sociology? • Sociology studies the PATTERNS that people generate as they interact, influence, and relate to one another. • In short: THINK PATTERNS, NOT PEOPLE! (at least not individual people)
  • 8. HOMOPHILY • HOMOPHILY is the tendency for more similar people to interact more frequently, and for people who interact more frequently to become more similar. Similarity Interaction
  • 9. HOMOPHILY • HOMOPHILY = SIMILARITY: Like Attracts Like • People *like* those who are *like* themselves. • “Birds of a feather flock together”
  • 10. HOMOPHILY • NOTES: – Similar in what respect? How do we measure similarity? – Homophily is based on perceived similarity. People tend to gravitate towards others that they perceive as similar to them in some important or salient characteristic.
  • 11. HOMOPHILY • Examples: – 1987 Study, only 8% of people in US have someone of another race that they “discuss important matters with” – 2006 study: Interracial marriages. 1% of white marriages, 5% of black marriages, 14% of Asian marriages. – Closest friend: 10% of men name a woman; 37% of women name a man.
  • 12. Two paths to Homophily • SORTING- occurs when people actively seek out and socialize with people who are similar to them in some respect. SELECTION. • PEER Influence- occurs when people become more similar to the people they spend the most time with, over time. INFLUENCE. SORTING Similarity Interaction INFLUENCE
  • 15. Online Blogs Image by Frank Paynter
  • 22. Unintended Sorting? • Neighborhood Sorting: Thomas Schelling (2005 Nobel Prize winner) showed that macro-level segregation would arise from micro-level tolerance, so long as individuals prefer to live adjacent to some neighbors similar to them. Thomas Schelling
  • 23. Unintended Sorting? • Imagine a city as a giant checkerboard, and suppose each piece wants 30% of its neighbors to be the same kind. • A few, with more than 30% of its neighbors of a different kind, will move. • Two effects of initial relocations: 1. other checkers of the same color from old neighborhood will also want to move 2. other checkers of different color in new neighborhood will want to move
  • 26. Water Fountain or Drinking Fountain?
  • 31. Social Influence There are many types of social influence. Consider a standing ovation… • We usually do not decide whether to stand or sit based on our own independent evaluations… • Instead, we often imitate what others are doing!
  • 32. Social Influence Consider applause more generally… • Here the goal is to coordinate with others so that everyone is clapping at the same time and people are not clapping by themselves.

Editor's Notes

  1. Here are some definitions found in textbooks on sociology [You do not need to remember these!]:“Scientific study of ‘Society’” [But what is ‘society’?]“systematic study of human groups.”“scientific study of human groups”“scientific study of human behavior, social groups, and society”“systematic study of society and human behavior.”
  2. If we assume homogeneity of preferences (i.e. each individual has the same threshold dissatisfaction, say 30%), then about as many new moves are caused as the number of initial moves, displacements. We get significantly more sorting or segregation than any particular individual wanted! The amount of segregation goes up even more, however, if we assume heterogeneity, i.e. each person has a different movement rule.
  3. The cat and the dog here are clearly communicating something, namely their emotional states, and we can infer what might have caused those emotional states, but they are not engaging in symbolic or referential communication, to be defined below.
  4. The generic categories of predator calls seem to be innate, but the specific vocalizations are learned.Oddly, there seems to be more referential or symbolic vocalizations found in monkeys than in apes, at least in the wild. Little research has been done, however, on gestural communication (like body posture, hand signals, etc.) of apes in the wild.
  5. #2. For example: a rate genetic defect that prevents people from metabolizing copper can lead normal lives by taking medication that helps them get rid of the copper.#3The two social traits that have the highest resemblance between parents and children are: religious sect, and political party. Is there are gene for Episcopalianism??? Or for voting Republican??? (Nor does ‘genetic’ necessarily mean inherited! Although it usually does. Things in the environment, like radiation, or diet, can actually cause changes in genes and genetic expression!)
  6. Nor does ‘genetic’ necessarily mean inherited! Although it usually does. Things in the environment, like radiation, or diet, can actually cause changes in genes and genetic expression!
  7. The ‘triple helix’ model is a visual metaphor depicting how three variables can interact with one another.