Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Adding Freemium to SlideShare @jboutelle slideshare.net/jboutelle www.jonathanboutelle.com
What our premium services look like
“ Charge for things that cost you money“
“ Don’t charge for things that bring you more users”
Paying by the drink is stressful
 
Pre-pay makes price experiments difficult
Freemium Customers = small business
 
 
 
Bundles increase perceived value
Test subscription plans the easy way
 
 
Give them a “trigger”
 
 
 
 
 
First Impressions matter First Impressions Matter
“ Free users keep you honest”
PAID users keep you honest
 
“ You need to have a conversion rate of 1% - 4%”
Conversion  volume  matters, not conversion rate
“Free users are our marketing cost / distribution strategy”
Free users generate revenue
Churn kills
Use Cohort Analysis to understand Churn Caution: generating this data harder than it looks
Flattery  will  get you places
Customers will tell you what to build  and  how much to charge
Blended Revenue
The stats that matter <ul><li>Churn </li></ul><ul><li>Conversion Funnel Stats </li></ul><ul><li>Raw Conversions </li></ul>
slides are at slideshare.net/jboutelle
Upcoming SlideShare
Loading in …5
×

of

From Free to Freemium  Slide 1 From Free to Freemium  Slide 2 From Free to Freemium  Slide 3 From Free to Freemium  Slide 4 From Free to Freemium  Slide 5 From Free to Freemium  Slide 6 From Free to Freemium  Slide 7 From Free to Freemium  Slide 8 From Free to Freemium  Slide 9 From Free to Freemium  Slide 10 From Free to Freemium  Slide 11 From Free to Freemium  Slide 12 From Free to Freemium  Slide 13 From Free to Freemium  Slide 14 From Free to Freemium  Slide 15 From Free to Freemium  Slide 16 From Free to Freemium  Slide 17 From Free to Freemium  Slide 18 From Free to Freemium  Slide 19 From Free to Freemium  Slide 20 From Free to Freemium  Slide 21 From Free to Freemium  Slide 22 From Free to Freemium  Slide 23 From Free to Freemium  Slide 24 From Free to Freemium  Slide 25 From Free to Freemium  Slide 26 From Free to Freemium  Slide 27 From Free to Freemium  Slide 28 From Free to Freemium  Slide 29 From Free to Freemium  Slide 30 From Free to Freemium  Slide 31 From Free to Freemium  Slide 32 From Free to Freemium  Slide 33 From Free to Freemium  Slide 34 From Free to Freemium  Slide 35 From Free to Freemium  Slide 36
Upcoming SlideShare
Ultrabootstrapping: Launching a Startup for Less Than $1000
Next
Download to read offline and view in fullscreen.

3 Likes

Share

Download to read offline

From Free to Freemium

Download to read offline

How we launched slideshare's premium offering.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

From Free to Freemium

  1. 1. Adding Freemium to SlideShare @jboutelle slideshare.net/jboutelle www.jonathanboutelle.com
  2. 2. What our premium services look like
  3. 3. “ Charge for things that cost you money“
  4. 4. “ Don’t charge for things that bring you more users”
  5. 5. Paying by the drink is stressful
  6. 7. Pre-pay makes price experiments difficult
  7. 8. Freemium Customers = small business
  8. 12. Bundles increase perceived value
  9. 13. Test subscription plans the easy way
  10. 16. Give them a “trigger”
  11. 22. First Impressions matter First Impressions Matter
  12. 23. “ Free users keep you honest”
  13. 24. PAID users keep you honest
  14. 26. “ You need to have a conversion rate of 1% - 4%”
  15. 27. Conversion volume matters, not conversion rate
  16. 28. “Free users are our marketing cost / distribution strategy”
  17. 29. Free users generate revenue
  18. 30. Churn kills
  19. 31. Use Cohort Analysis to understand Churn Caution: generating this data harder than it looks
  20. 32. Flattery will get you places
  21. 33. Customers will tell you what to build and how much to charge
  22. 34. Blended Revenue
  23. 35. The stats that matter <ul><li>Churn </li></ul><ul><li>Conversion Funnel Stats </li></ul><ul><li>Raw Conversions </li></ul>
  24. 36. slides are at slideshare.net/jboutelle
  • chiaotsu

    Oct. 18, 2011
  • yunismiguel

    Oct. 31, 2010
  • kcmani

    Oct. 29, 2010

How we launched slideshare's premium offering.

Views

Total views

5,324

On Slideshare

0

From embeds

0

Number of embeds

16

Actions

Downloads

16

Shares

0

Comments

0

Likes

3

×