Read more articles on online marketing at: http://www.jayninelessons.com/blog/ Are you afraid of direct marketing? This slide show contains tips to help with just that. We break down social media marketing into 5 easy steps so that you can take potential customers offline quicker and into a more personal setting to discuss your further plans!

1. Made by; Molly Herbst
Jayninelessons.com

2. THE FIVE STEPS TO INCREASE YOUR SOCIAL MEDIA SALES

3. AT LEAST ONCE A WEEK I SEE A DISCUSSION
SIMILAR TO THE FOLLOWING:
-“What am I doing wrong? Does social
media marketing not work?”
• The problem is many people, business
owners included, are afraid of direct sales!
• Social media is attractive to them because
they’ve been led to believe that they can
post helpful articles, videos, and users will
start beating down the door to get to their
products and services.

4. • Unfortunately, This
isn’t the case.
Social media
marketing does
require sales!
• Online marketing
in general requires
sales too.
• Creating beautiful
content is a step
in the sales
process, but there
are a few more
steps after that..

5. • Is your content
really top notch?
• Or, is it something
you see
everywhere and
have read a million
times in a million
different places?
• Figure out what
your unique selling
proposition is, and
play that into all of
your content posts.
• Readers will focus
on your information
a lot more—even if
it’s the same
rehashed story!
Your unique perspective
gives them something new,
and helps your company
stand out in the sea of
competition you face.

6. STEP 2: LEAVE HOOKS IN THERE TO QUESTION
READERS
• Your content should leave your readers
wondering how much better their life would be
if they had your product/service.
• Go on YouTube and watch Apple commercials.
They do a phenomenal job of making people
think they can’t live without their products—
these methods can be utilized in many different
companies and marketing campaigns.

7. STEP 2: LEAVE HOOKS IN THERE TO QUESTION
READERS CONT.
• All of your content should have some sort of
call-to-action. Whether it’s an email box to
collect email addresses, or a phone number to
call for more information—you need to make
sure that your users have something to do after
reading the information.
• Instead of just posting a link to another article,
comment on how your business can help with
whatever the subject of the article is, and then
post it.

8. • Mainly, you’ll need to get your hands dirty
and start testing out different methods of
approaching your prospects online to buy
from your business.
• Pick up some sales tapes or books if
you’ve never done sales before. Read
about different direct marketing
approaches. When you can develop a
niche specific template for selling your
company, you’ll see a higher return from
your social media marketing campaigns.
STEP 3: SET UP A SALES PATH

9. • Unfortunately, I’m not going to
be able to give you the secrets
I’ve developed for creating
great sales for your company!
• That’s what people hire me
for, and it varies greatly
amongst niches.
• However, you can figure out
the best process for your
viewers to easily go from
“content readers” to
customers. This can include
direct contact, special
coupons, and a variety of
different ways you can use
direct sales tactics with your
customers.

10. STEP 4: START SELLING • As mentioned in the
closing of the last step,
you need to get your
hands dirty.
• Spend some time every
day reaching out and
selling to potential clients
and customers.
• If you’re using social
media right now to
“connect” with others,
start incorporating niche
specific sales tactics to
turn these readers into
customers

11. STEP 4: START SELLING PART 2
• Stop focusing on finding the best
article you can share with your
readers, and focus on how you
can leverage these articles to
attract more clients to your
business.

12. STEP 4: START SELLING PART 3
• Instead of going out and hunting for
new prospects, use the ones you
already have!
1. Send a message to every single one of
your LinkedIn connections and Twitter
followers. Post a new offer on Facebook.
2. Start testing out different methods of sales,
and keep careful track of the data. This
data will help you build a phenomenal
content strategy.

13. • Whether it’s through a sales call or a
special coupon to get them to try your
business—get your customers away
from the social media/email platform as
quickly as you can.
• Delaying the closing questions and
direct sales every 2-3 customers that
need the endless exchange of emails,
there are 10 or so customers who only
need a little bit of time to make a
decision.

14. Always offer them some
kind of furthered
exchange, whether it is
1. “What’s your phone
number?
2. Let’s set up a time to
discuss this further
verbally.” Or,
3. “Here’s a special 50%
off coupon for your first
visit to us. Let me
know how it works out
for you!”

15. THEEND!