21 insights into modern B2B marketing from the speakers at the InTech conference – with insights from Cisco, Oracle and Adobe among others.

1. TAKEOUTS
FROM
B2B INTECH
LONDON 2016
Taking the pulse on modern B2B marketing in technology
21

2. 1 consideredcontent.com
YOU NEED TO
ESTABLISH A COMMON
LANGUAGE IF YOU’RE
TO HAVE BETTER
CONVERSATIONS
WITH SALES.
(JEREMY BEVAN, CISCO)

3. 2 consideredcontent.com
WHEN IT COMES TO
CONTENT, PEOPLE WILL
ONLY ENGAGE WITH YOU
IF YOU’RE INTERESTING.
(JEREMY BEVAN, CISCO)

4. 3 consideredcontent.com
MARKETING IN
TECHNOLOGY HAS
NEVER HAD MORE
POWER IN THE BUSINESS.
(PETE JAKOB, PURPLE SALIX)

5. 4 consideredcontent.com
YOU HAVE TO
CONTINUALLY REINVENT
YOURSELF TO SURVIVE.
(KIERAN KILMARTIN, PITNEY BOWES)

6. 5 consideredcontent.com
UNDERSTAND BOTH
THE EMOTIONAL
AND RATIONAL
DECISION POINTS.
(KIERAN KILMARTIN, PITNEY BOWES)

7. 6 consideredcontent.com
WE NEED TO THINK
HOW WE INFLUENCE
THE INFLUENCERS.
(KIERAN KILMARTIN, PITNEY BOWES)

8. 7 consideredcontent.com
IF YOU'RE NOT
INVESTING IN VIDEO
TODAY, IT'S AN AREA
YOU REALLY, REALLY
NEED TO THINK ABOUT.
(KIERAN KILMARTIN, PITNEY BOWES)

9. 8 consideredcontent.com
EVERY ORGANISATION
SAYS THEIR MARKETING
DATA IS RUBBISH,
YOU NEED TO FOCUS
ON CONTINUOUS
IMPROVEMENT.
(KIERAN KILMARTIN, PITNEY BOWES)

10. 9 consideredcontent.com
MANY ORGANISATIONS
ARE USING PROCESSES
MORE SUITED TO THE
FIRST TELEPHONES THAN
TODAY’S SMARTPHONES.
(TIM HUGHES, ORACLE)

11. 10consideredcontent.com
SOCIAL SELLING IS
ABOUT ADDING VALUE
TO THE INDIVIDUAL.
(TIM HUGHES, ORACLE)

12. 11consideredcontent.com
I WILL MAKE A
JUDGEMENT ON YOU
BASED ON YOUR
LINKEDIN PROFILE.
(TIM HUGHES, ORACLE)

13. 12consideredcontent.com
CONTROL WHAT YOU
CAN, DON'T TRY TO
CONTROL EVERYTHING.
(JON MOGER, ARUBA)

14. 13WHERE DO I INSERT
MYSELF INTO THE RIGHT
AREAS TO HAVE VALUE
FOR THE CUSTOMER?
(JON MOGER, ARUBA)
consideredcontent.com

15. 14consideredcontent.com
AVOID BEING PARALYSED
BY PROCESS, FOCUS ON
ACTION AND PERSONAL
ACCOUNTABILITY.
(JON MOGER, ARUBA)

16. 15consideredcontent.com
MAKE SURE YOU
UNDERSTAND CONTENT
AT DIFFERENT LEVELS
AND HOW THEY LEAD TO
AN INDIVIDUAL.
(JON MOGER, ARUBA)

17. 16consideredcontent.com
THERE'S NO SUCH
THING AS A PERFECT
MACHINE IN MARKETING,
KICKSTARTING THE
PROCESS AND GAINING
MOMENTUM IS KEY. IT'S
ALL ABOUT ACTION.
(JON MOGER, ARUBA)

18. 17consideredcontent.com
WE TRUST PEOPLE WHO
ARE JUST LIKE US.
(ROBIN HAMILTON, INEVIDENCE)

19. 18consideredcontent.com
MOST PEOPLE CREATE
CASE STUDIES IN
PORTRAIT, YET THE
WORLD READS ON
SCREEN IN LANDSCAPE.
(ROBIN HAMILTON, INEVIDENCE)

20. 19consideredcontent.com
PEOPLE'S ACTUAL
BEHAVIOUR TELLS YOU
WHAT THEY'RE REALLY
INTERESTED IN, NOT
THE BOXES THEY TICK.
(MARK SALLOWS, TURTL)

21. 20consideredcontent.com
THE FOUR CRITICAL
INGREDIENTS OF A GREAT
DIGITAL EXPERIENCE:
BE COMPELLING,
BE PERSONAL,
BE USEFUL,
BE EVERYWHERE.
(SIMON MORRIS, ADOBE)

22. 21consideredcontent.com
MANY OF THE BASIC
PRINCIPLES OF
BRANDING ARE JUST
AS TRUE NOW AS THEY
HAVE ALWAYS BEEN.
(SIMON MORRIS, ADOBE)

23. RIDDING THE WORLD OF CRAPPY
B2B CONTENT (ONE BRAND AT A TIME)
Considered Content is an outbound content marketing agency focused
on B2B and technology companies. We do three things really well:
Whether you need to drive leads or accelerate sales, we can help.
Check out consideredcontent.com to learn more or contact us at
hello@consideredcontent.com.