The document discusses how technology is shifting power away from traditional media elite and gatekeepers to empower ordinary people. It also discusses how both professional services companies and media companies are increasingly creating similar types and quality of content, blurring the lines between them. Finally, it discusses metrics for measuring the success of content marketing strategies, including consumption, sharing, lead generation, and sales metrics.

1. @jaybaer
@juntajoe

2. Convince & Convert
www.convinceandconvert.com
www.nowrevolutionbook.com
@jaybaer

3. Content Marketing Institute
www.contentmarketinginstitute.com
www.contentmarketingworld.com
@juntajoe

4. Is Content Required?
Death of the Intermediary
Knowledgeable Professionals
Viable Technology
“Technology is shifting the power away from
the editors, the publishers, the establishment,
the media elite.
Now it’s the people who are in control.”
#sxkimono
@jaybaer
@juntajoe -- Rupert Murdoch

5. Professional services companies are creating
content
Media companies are creating content
Increasingly, the type and quality of this content is
strikingly similar
No more barriers to entry
What’s the difference?
#sxkimono
@jaybaer
@juntajoe

6. Search Engine
Social Media Optimization
STORYTELLING
Lead
#sxkimono
@jaybaer Generation
@juntajoe

7. #sxkimono
@jaybaer
@juntajoe

8. #sxkimono
@jaybaer
@juntajoe

9. #sxkimono
@jaybaer
@juntajoe

10. #sxkimono
@jaybaer
@juntajoe

11. Lovers of orange
Everything content
marketing
More than 70
content contributors
Events
Books
eBooks
Blog
Video
#sxkimono
@jaybaer
@juntajoe

13. #sxkimono
@jaybaer
@juntajoe

14. #sxkimono
@jaybaer
@juntajoe

15. #sxkimono
@jaybaer
@juntajoe

16. 6
#sxkimono
@jaybaer
@juntajoe

17. #sxkimono
@jaybaer
@juntajoe Google/ZeroMomentofTruth.com

18. #sxkimono
@jaybaer
@juntajoe

19. “Content Provides an Information Annuity”
#sxkimono
@jaybaer
@juntajoe

20. #sxkimono
@jaybaer
@juntajoe

21. “Content is Fire. Social Media is Gasoline”
#sxkimono
@jaybaer
@juntajoe

22. #sxkimono
@jaybaer
@juntajoe

23. Break Up Content 10x1
Re-Imagine Pre-Activation
Distribution

24. #sxkimono
@jaybaer
@juntajoe

25. 327,000 views
Attention Interest Action
#sxkimono
@jaybaer
@juntajoe

26. “Having a Grocery List Doesn’t Make You
a Chef”
#sxkimono
@jaybaer
@juntajoe

27. #sxkimono
@jaybaer
@juntajoe

30. 3
#sxkimono
@jaybaer
@juntajoe

31. #sxkimono
@jaybaer
@juntajoe

32. #sxkimono
@jaybaer
@juntajoe

33. #sxkimono
@jaybaer
@juntajoe

34. #sxkimono
@jaybaer
@juntajoe

35. Blogging (36 hours @ $45/hour) = 3 posts/week
Chunky Content (16 hours @36/hour) = 1 big
piece/quarter
Social Media and Community Building (10 hours @
$45/hour, per every 10 employees)
Official Outposts and Measurement (24
hours/month @ $30/hour)
Total annual labor costs for a 50-person professional
services firm = $62,280
#sxkimono
@jaybaer
@juntajoe

36. Consumption Sharing
Metrics Metrics
Lead
Generation Sales Metrics
Metrics
#sxkimono
@jaybaer
@juntajoe

37. Managing Content Marketing

38. Questions!
#sxkimono
@jaybaer
@juntajoe