Most sales and marketing professionals have Twitter completely wrong. Twitter for Sales helps sales and business development professionals grow revenues by connecting with clients in a more meaningful way not based upon what you say, rather based upon what you hear. Sales 2.0 requires a deeper understanding and tighter alignment with clients' drivers, business initiatives and operational issues. Start using Twitter and TweetDeck today to grow your sales too.

1. Twitter for Sales:Opportunity is Tweeting Jason Mesiarik Sales Trainer & Performance Consultant

2. Agenda Objectives Web 2.0 Technology About Twitter How to Get Started with Your Profile Searching and Following Getting Organized Using TweetDeck Next Steps

3. Objectives At the end of this presentation, you will be able to: Apply social and business networking via Twitter to selling Define personal branding criteria to build your credibility Build your professional profile and demonstrate value Follow and Organize customer feeds and contacts Utilize TweetDeck Uncover business and competitive intelligence Operational issues & pains Initiatives & current projects Insider information & the voice of the customer’s customer

4. Web 2.0 Technology The Second Generation on the World Wide Web Communication & collaboration Connecting & sharing Personal Professional B2B & B2C Government & Education Interoperability “In the Cloud” Anytime Anywhere Any device

6. LinkedIn

7. About Started in 2006 Social networking Microblogging As of March 2011… 200 million users 65 million tweets / day The SMS (Texting) of the Internet

8. How to Get Started with Your Profile Keep it simple Describe your specialties & value Upload a photo Choose your design Tweet subjects and links to articles relevant to your target audience that build your brand

9. Searching and Following Companies Corporate Business Units Products Contacts / People Executives Technology “Insiders” Topics & Drivers SMEs What you say is not as important as what you hear.

10. Twitter as a Listening Post Operational issues & pains “Struggling with… “Frustrated at… “Need help with… Initiatives & current projects “Looking for… “Working on… Insider information & the voice of the customer’s customers Complaints and dislikes Breakdowns in business processes from suppliers, partners, customers, contractors and employees

13. TweetDeck Dashboard Organizes Lists by Columns

14. The Multiplier Effect of TweetDeck Click on More Click on the Twitter icon Allow & authorize access to Twitter at pop-up. If you’re logged into Twitter already, it’ll connect right away. If not, enter your Twitter login Choose and save your preferred settings

15. The Multiplier Effect of TweetDeck Connects LinkedIn, Twitter & Facebook

16. Composing Tweets Reflect your clients’ wants & needs

17. Next Steps Create your Twitter profile & page Search for organizations and individuals to follow Connect your LinkedIn & Twitter accounts Download & use TweetDeck Search and Filter Tweet, ReTweet & Connect Opportunity is Tweeting. Do you hear it?

18. Like what you see? Want More?Connect with me Jason Mesiarik