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Twitter for Sales

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Most sales and marketing professionals have Twitter completely wrong.
Twitter for Sales helps sales and business development professionals grow revenues by connecting with clients in a more meaningful way not based upon what you say, rather based upon what you hear. Sales 2.0 requires a deeper understanding and tighter alignment with clients' drivers, business initiatives and operational issues.
Start using Twitter and TweetDeck today to grow your sales too.

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Twitter for Sales

  1. 1. Twitter for Sales:Opportunity is Tweeting<br />Jason Mesiarik<br />Sales Trainer & Performance Consultant<br />
  2. 2. Agenda<br />Objectives<br />Web 2.0 Technology<br />About Twitter<br />How to Get Started with Your Profile<br />Searching and Following<br />Getting Organized Using TweetDeck<br />Next Steps<br />
  3. 3. Objectives<br />At the end of this presentation, you will be able to:<br />Apply social and business networking via Twitter to selling<br />Define personal branding criteria to build your credibility<br />Build your professional profile and demonstrate value<br />Follow and Organize customer feeds and contacts<br />Utilize TweetDeck<br />Uncover business and competitive intelligence<br />Operational issues & pains<br />Initiatives & current projects<br />Insider information & the voice of the customer’s customer<br />
  4. 4. Web 2.0 Technology <br />The Second Generation on the World Wide Web<br />Communication & collaboration<br />Connecting & sharing<br />Personal<br />Professional<br />B2B & B2C<br />Government & Education<br />Interoperability “In the Cloud”<br />Anytime<br />Anywhere<br />Any device<br />
  5. 5.
  6. 6. LinkedIn<br />
  7. 7. About <br />Started in 2006<br />Social networking<br />Microblogging<br />As of March 2011…<br />200 million users<br />65 million tweets / day<br />The SMS (Texting) of the Internet<br />
  8. 8. How to Get Started with Your Profile<br />Keep it simple<br />Describe your<br /> specialties & value<br />Upload a photo<br />Choose your design<br />Tweet subjects and links to articles relevant to your target audience that build your brand<br />
  9. 9. Searching and Following<br />Companies<br />Corporate<br />Business Units<br />Products<br />Contacts / People<br />Executives<br />Technology<br />“Insiders”<br />Topics & Drivers<br />SMEs<br />What you say is not as important as what you hear.<br />
  10. 10. Twitter as a Listening Post<br />Operational issues & pains<br />“Struggling with…<br />“Frustrated at…<br />“Need help with…<br />Initiatives & current projects<br />“Looking for…<br />“Working on…<br />Insider information & the voice of the customer’s customers<br />Complaints and dislikes<br />Breakdowns in business processes<br />from suppliers, partners, customers, contractors and employees<br />
  11. 11. Getting Organized<br />Create Lists by<br />Company<br />Industry<br />Subject<br />Add to Lists<br /><ul><li> One or
  12. 12. Many</li></li></ul><li>Using TweetDeck<br />Available on PC, Mac, IPhone & Android<br />
  13. 13. TweetDeck Dashboard<br />Organizes Lists by Columns<br />
  14. 14. The Multiplier Effect of TweetDeck<br />Click on More<br />Click on the Twitter icon<br />Allow & authorize access to Twitter at pop-up.<br /> If you’re logged into Twitter already, it’ll connect right away. If not, enter your Twitter login<br /> Choose and save your preferred settings<br />
  15. 15. The Multiplier Effect of TweetDeck<br />Connects LinkedIn, Twitter & Facebook<br />
  16. 16. Composing Tweets<br />Reflect your clients’ wants & needs<br />
  17. 17. Next Steps<br />Create your Twitter profile & page<br />Search for organizations and individuals to follow<br />Connect your LinkedIn & Twitter accounts<br />Download & use TweetDeck<br />Search and Filter<br />Tweet, ReTweet & Connect<br />Opportunity is Tweeting.<br />Do you hear it?<br />
  18. 18. Like what you see? Want More?Connect with me Jason Mesiarik<br />

Editor's Notes

  • Login to LinkedIn.com.Click on the Twitter icon below the “Share an update” box.A pop-up window will ask if you want to allow access to Twitter – allow and authorize.If you’re logged into Twitter already, it’ll connect right away. If not, you’ll have to enter your login information.Choose your preferred settings.Complete the process by selecting “Save Settings.”
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