Case study presentation to the 2014 New Zealand Social Media Forum #NZSOMO on Tuesday 1 July 2014: From the frontline - social media for crisis communication

1. FROM THE FRONTLINE:
Using social media
for crisis management
@WebTaniwha
#NZSOMO

2. DISCLAIMER::
* Know your stuff
#justsayin
@WebTaniwha
#NZSOMO

3. DISCLAIMER::
* Learnings through
disasters & crisis
@WebTaniwha
#NZSOMO

4. DISCLAIMER::
* The dreaded,
after-lunch presenter
@WebTaniwha
#NZSOMO

5. FROM THE FRONTLINE:
What is your
role?
@WebTaniwha
#NZSOMO

6. Your role:
Right information
at the right time

7. Your role:
Champion the
community

8. Your role:
Don’t follow,
be a leader

9. FROM THE FRONTLINE:
Before an
emergency
@WebTaniwha
#NZSOMO

10. BEFORE:
Develop your
policy

11. BEFORE:
Define your
staffing

12. BEFORE:
Prepare, practice,
test, improve

13. FROM THE FRONTLINE:
During an
emergency
@WebTaniwha
#NZSOMO

14. DURING:
Acknowledge asap,
verify later

15. DURING:
Be authorative,
facts & actions

16. DURING:
Turn releases into
news bites

17. DURING:
Encourage
sharing & help

18. DURING:
Live stream your
press conference

19. DURING:
Deal to rumours
#mythbuster

20. DURING:
Go behind the
scenes

21. DURING:
Keep it relevant
& localised

22. DURING:
Right channel,
right message

23. DURING:
Use online map
& mashup tools

24. DURING:
Track trends,
use intelligence

25. DURING:
Website is still
at the heart

26. DURING:
Stay visible,
promote work

27. FROM THE FRONTLINE:
After an
emergency
@WebTaniwha
#NZSOMO

28. AFTER:
Continue to
monitor

29. AFTER:
Debrief, learn,
share, update

30. FROM THE FRONTLINE:
Key lessons
& tips
@WebTaniwha
#NZSOMO

31. LESSON #1:
Set clear goals
& objectives

32. LESSON #2:
Delegate social
media approval

33. LESSON #3:
Avoid spam &
sattire
Shakey
town
Christchurch
I think you
could do
with some
McDonald’s
#eqnz

34. LESSON #4:
Focus your social
media channels

35. LESSON #5:
Regular policy
reminders

36. LESSON #6:
The USB stick is
your friend

37. LESSON #7:
Google will help
during crisis

38. LESSON #8:
Social media is
only one tool

39. LESSON #9:
Celebrate &
share the wins

40. LESSON #10:
Penguins really
do trump cats!

41. MORE RESOURCES:
algim.org.nz/socialmedia
google.org/crisisresponse
@WebTaniwha
#NZSOMO

42. WRAP UP:
Giveaway time
#lovethetron
@WebTaniwha
#NZSOMO

43. TWEET OF THE DAY (MON)::
“Lots of unfollowers today.
They’re either jealous of
#NZSOMO or don’t know how
to mute. Ciao”
@JessBovey
#NZSOMO

44. TWEET OF THE DAY (TUE)::
“#NZSOMO who knew
Seth Rogan moonlights as a
digital guy? @shawnmoodie”
@HenryMcIntosh1
#NZSOMO

45. THANKS
Jason Dawson
GM Customer Relationships, Hamilton City Council
07 838 6507 | 021 912 571
jason.dawson@hcc.govt.nz