The Minimalist's Guide to Personal Branding and Online Reputation Management
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Personal branding and online reputation management doesn't need to be difficult and time consuming. This presentation outlines the minimum viable strategy most any professional could use to build a more effective online presence.
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The Minimalist's Guide to Personal Branding and Online Reputation Management
- 1. THE MINIMIMALIST’S GUIDE! TO PERSONAL BRANDING AND ONLINE! REPUTATION MANAGEMENT! JARRETT SMITH DIGITAL STRATEGIST! CLARK/NIKDEL/POWELL @TheJarrettSmith!
- 2. PART I! IN WHICH I DELIVER PITHY COMMENTARY ON HOW THE INTERNET HAS CHANGED THE WAY WE DO BUSINESS.!
- 3. PART II! IN WHICH I DELIVER RECOMMENDATIONS ON HOW TO USE THE INTERNET FOR GREAT PERSONAL ADVANTAGE.!
- 4. PART I!
- 5. LET’S TALK ABOUT THE INTERNET! Check out this water. What water?
- 6. HERE’S A SIMPLE DEMONSTRATION!
- 7. IN WHAT YEAR WAS ALEXANDER GRAHAM BELL BORN?!
- 8. SRSLY??
- 9. KA-POW!!
- 10. That would be 1847!
- 11. MOBILE + BROADBAND =! UNLIMITED INFORMATION ON-DEMAND!
- 12. 5.1 10.2 0 2 4 6 8 10 12 2010 2011 Number of Online Sources of Info Referenced Prior to Purchase Source: Zero Moment of Truth (ZMOT), Google 2011
- 13. EMPLOYERS ARE NOT IMMUNE!
- 15. BUT, NEITHER ARE YOU!
- 16. 39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES! ! 43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE! Source: CareerBuilder, 2013
- 17. 77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES! ! 80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”! Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
- 19. SOCIAL MEDIA PROFILES & POSTS! BIOS ON COMPANY WEBSITES! THINGS YOU’VE PUBLISHED! PRESS MENTIONS! !
- 22. LinkedIn profile Bio on a website Bio on a website Press menWon Very old blog…
- 23. Nothing too damning here… =)
- 24. PART II!
- 26. MINIMUM VIABLE STRATEGY (In 3 Steps)!
- 27. 1!
- 28. CLEAN UP THE RIFF RAFF!
- 29. 39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES! ! 43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE! Source: CareerBuilder, 2013
- 30. I am not your friend.
- 31. 0 5 10 15 20 25 30 35 40 45 1 cup 2 cups 3 cups 4 cups The Rela9onship Between the Number of Red Solo Cups in Facebook Photos and the Likelihood of Career Disaster
- 32. Work those privacy settings.! ! Clean up the riff raff. (aka. Eliminate the red solo cups.) ! ! When it doubt, delete.! MINIMUM VIABLE STRATEGY!
- 33. 2
- 34. IT’S TIME TO GET SERIOUS ABOUT LINKEDIN.!
- 35. 77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES! ! 80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”! Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
- 36. Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013 94% 54% 39% 10% WHAT PLATFORMS DO RECRUITERS USE?
- 38. REAL NAME CONTACT INFO CUSTOM URL DECENT HEADSHOT
- 39. KEYWORDS I’D LIKE TO SHOW UP FOR…
- 41. MORE KEYWORDS…
- 42. SHOOT FOR 5+
- 43. LINKEDIN IS A COCKTAIL PARTY!
- 44. COWORKER VENDOR CLIENT RANDOM DUDE WHO SEEMS REASONABLY COOL
- 45. CONNECT WITH THEM ALL!
- 46. Complete the heck out of your profile.! ! Join 5-10 industry-related Groups and participate in the conversation. ! Connect with every legitimate business contact you make offline.! ! Post an update 2-3 times a week.! MINIMUM VIABLE STRATEGY!
- 47. ACT NATURALLY!
- 48. BE COOL!
- 51. 3!
- 52. START A TWITTER ACCOUNT!
- 55. TWITTER IS GREAT FOR LISTENING!
- 58. MINIMUM VIABLE STRATEGY! Follow 25-200+ industry thought-leaders.! ! Only follow people you would actually want to meet in real life. ! Check in at least 2-3 times per week. ! Share the best of what you find on LinkedIn.!
- 59. YOU WILL GET SMARTER!
- 60. WHAT’S THE ROI?!RETURN ON INVESTMENT Pooooooooo oooooop.
- 61. AND NOW FOR AN INSPIRATIONAL CONCLUSION.!
- 62. THIS PAST NOVEMBER, I STARTED MY JOB HUNT!
- 63. But what do I say?!Poooooooo ooooooop.
- 64. AMONG OTHER THINGS, I UPDATED MY LINKEDIN STATUS!
- 67. I WORK FOR THIS GUY NOW…
- 68. BUILDING A KILLER PERSONAL BRAND IS STILL HARD.!
- 69. DIGITAL TOOLS CAN HELP.!
- 70. THE MINIMIMALIST’S GUIDE! TO PERSONAL BRANDING AND ONLINE! REPUTATION MANAGEMENT! JARRETT SMITH DIGITAL STRATEGIST! CLARK/NIKDEL/POWELL @TheJarrettSmith! LET’S CONNECT!