Slides from a videoconference QA with the Rosenfeld Enterprise Experience Community.

1. Design as an Antidote to VUCA
Leveraging the true value
of design in the enterprise
jarango.com

2. Image: http://downdetector.com/status/level3/map/

3. Global warming
Image: https://www.flickr.com/photos/londonmatt/4203327856

4. Global warming
VUCA
Volatility
Uncertainty
Complexity
Ambiguity
Image: https://www.flickr.com/photos/londonmatt/4203327856

5. What’s design for?

6. Designerly Ways of Knowing
Nigel Cross
Board of International Research in
Design (BIRD), 2006

7. Phenomenon
of study:
Appropriate
methods:
Values:
The sciences The natural world
Controlled experiments,
classification, analysis
Objectivity, rationality,
neutrality, a concern for
“truth”
The humanities Human experience
Analogy, metaphor,
evaluation
Subjectivity, imagination,
commitment, a concern
for “justice”
Design The artificial world
Modelling, pattern
formation, synthesis
Practicality, ingenuity,
empathy, a concern for
“appropriateness”
Nigel Cross, Designerly Ways of Knowing (2006)

8. Designers...
•... resolve ill-defined problems
•... adopt solution-focusing strategies
•... employ abductive/productive/appositional thinking
•... use non-verbal, graphic/spatial modeling media

9. Complexity
Ambiguity
Volatility
Uncertainty
– +How much do you know about the situation?
–+Howwellcanyoupredicttheresultsofyouractions?
What VUCA Really Means for You
Bennett, N. & Lemoine, G. J.
Harvard Business Review, 2014

10. How might We act more
skillfully under conditions of
VUCA?

11. How could design help
increase the resilience of our
institutions?

12. Pace layer model 2
Brand, 1999

13. ZZZZZ PURPOSE
STRATEGY
GOVERNANCE
STRUCTURE
FORM

14. ZZZZZ PURPOSE
STRATEGY
GOVERNANCE
STRUCTURE
FORM
We’re thought
to be here...
... but this is where we
add most value.

15. Reframing design:
Not just a means of making
better things, but a means for
making things better.

16. Co-creation
Image: © Filippo Podesta - The Hub Milan

17. MacGuffins
Image: © Lucasfilm

18. Semantic
environments
Image: http://www.flickr.com/photos/ralphhogaboom/297358105/

19. jarango.com/tools

20. Designerly Ways of Knowing
Nigel Cross
Board of International Research in
Design (BIRD), 2006

21. Dark Matter and Trojan Horses:
A Strategic Design Vocabulary
Dan Hill
Strelka Press, 2014

22. Design Unbound: Designing for
Emergence in a Whitewater
World
Anne Pendelton-Jullian and John
Seely Brown
The MIT Press, 2018

23. On Medium:
Andrea Mignolo, Reflections on Business, Design, and Value (2019)
https://medium.com/@pnts/reflections-on-business-design-and-value-
bb398cada721
Stephen Anderson, The Future of Design: Computation & Complexity (2019)
https://medium.com/@stephenanderson/the-future-of-design-computation-
complexity-a434d2da3cd5

24. Design as an Antidote to VUCA
Leveraging the true value
of design in the enterprise
jarango.com