My talk is about countries. We all are citizens of some country and that fact affects our daily lives. Have you ever been disappointed by how your country works, as an institution? Often times, people are annoyed by some problems with public administration or even procedures of parliament. I talk about how we – UX and service designers – might be able to change how our countries (and municipalities and other public institutions) work. For the better. And that we should do it. * Download the keynote file, there are some animations ;-)