While looking at the past trends Business intelligence (BI) is highly useful for the enterprises but it goes even more interesting when extrapolatig the future accurately. The most innovative idea is clubbing Artificial Intelligence (AI) and BI together with the concept of applying brute power of machine learning to the predictive analytics. Salesforce Einstein AI exactly do the same and forecasts more accurate sales prospects for the businesses.

1. Salesforce Einstein AI makes
Business Intelligence Predictive
and more Accurate
Salesforce Einstein AI makes
Business Intelligence Predictive
and more Accurate
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2. While looking at the past trends Business intelligence (BI) is highly useful for the
enterprises but it goes even more interesting when extrapolating the future
accurately.
The most innovative idea is clubbing Artificial Intelligence (AI) and BI together
with the concept of applying brute power of machine learning to the predictive
analytics.
Salesforce Einstein AI exactly do the same and forecasts more accurate sales
prospects for the businesses.
www.janbask.com

3. So, how Salesforce Einstein AI model works actually?
• Feed data to the model and it will automatically capture the meaningful CRM
insights.
• It uses the concept of NLP i.e. Natural Language Processing and machine
learning algorithms to analyse and process collected data.
• At the end, when data is processed well by the model, it helps you to deliver
meaningful business insights and accurate sales forecasts.
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4. Salesforce Einstein AI – Predictive and Proactive Both
Einstein model is completely based on Salesforce platform that has the
capability to analyse data from its own CRM system, financial services, supply
chain management apps, cloud apps and other Salesforce programs. The
model gives just amazing customer insights to analyse prospects, for
example, how likely a customer is supposed to pay the bills, or how many
customers are planning to renew their plan for the next year etc.
These meaningful insights are predicted because data is enabled well to the
Einstein model and applying machine learning algorithms to reveal the logical
data patterns. In the past, data uploading was a highly time-consuming
process but Einstein AI model has made it possible in 20 minutes only that
makes the model predictive.
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5. The second step is run the reporting through live data as interpreted the
Einstein AI model. It means the model has the capability to power real-time
dashboards and generate alerts if there is something unusual or few deals are
at the risk. This is the way how Einstein model has gone proactive too.
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6. Meet the Popular Einstein AI Benefits
Before discussing further, here is a quick tour of Einstein AI benefits to
support your major business operations.
With these features, the sales representatives can quickly decide which
customers to call first, the deals that need more attention, meaningful account
insights to add new contacts automatically, mapping calendar data with the
emails automatically, prioritize emails that should be answered first, and get a
perfect idea on opportunities for the final sales forecasting.
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7. Salesforce Einstein AI makes BI more productive
The machine learning has turned up a plenty of logical data patterns that
helps to manage customer attention perfectly. For example, if a customer has
reviewed your current products or offers constantly then it is a strong indicator
that he will renew its plan for the next year. While late payments are always
annoying and it does not give any clear opinion about the customer.
Further, AI model prepares chart for the customer who is potential customers
and which customers generally pay late. This will help you in taking quick
actions for significant lead conversions as needed by the business. In sales
forecasting, opportunity analysis against customer behaviour always identify
the best prospects to concentrate on.
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8. Customer feedback is still needed
The success metrics and profitability for service projects are other important
areas where learning insights have proved meaningful. For example, it will
give you a list of people that should be attended first to improve the overall
success of the project. The initial analysis process can be automated still
there is a need for human oversight to a great extent.
The customer feedback is always valuable for the organizations and it makes
sense to improve the complete product base and the services. Sometimes, it
suggests the past date to start the project because the machine is not so
confident about time.
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9. Final Words:
That’s all for the day! Now you are familiar with all the benefits of Einstein AI
model and how it makes BI more predictive and accurate. So, Einstein model
has been best innovated by the Salesforce as needed by enterprises. More
customizations will be made to the model in future for its best implementation
and enhanced outcomes.
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10. +1 571-777-9070
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Thank You
Reference:
https://www.storeboard.com/blogs/business/salesforce-einstein-ai-makes-
business-intelligence-predictive-and-more-accurate/870770
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