Leveraging Social Media for Your GALA Chorus, Denver 2012
1. Leveraging Social Media for
Your Chorus
Jim Nickerson, SFGMC Social Media Manager
Teddy Witherington, SFGMC Executive Director
With very special guests…
Mike Tentis, Sacramento Gay Men’s Chorus
Matthew Dyer, Columbus Gay Men’s Chorus
3. Leveraging Social Media for
Your Chorus
Let’s Go Around The Room.
Name
Chorus affiliation
What is your burning question about Social Media?
Are you a member of the GALA Social Media
Manager FB group?
5. Leveraging Social Media for
Your Chorus
Share Pair Time! Where is your Chorus on this timeline?
6. Leveraging Social Media for
Your Chorus
Establish Goals For Your Social Media Efforts
Map Those Goals To Organization’s Strategic Plan
Identify The Audiences You Want To Reach
Choose Where You Should (and Shouldn’t!) Be
Assess And Source Capacity
Measure Success
Create Social Media Policy
7. Leveraging Social Media for
Your Chorus
Establish Goals For Your Social Media Efforts
Why are you on Social Media?
Set goals for your efforts
Cast a wide net
Increase FB Fans… in a certain demographic?
Increase Twitter followers… or number of retweets?
Creating a new “giving circle”… via microgiving?
Find social media Brand Amabassadors within your
membership… and train them?
8. Leveraging Social Media for
Your Chorus
Map Those Goals To Organization’s Strategic Plan
Social Media tactician should partner with ED
Pick 2-3 goals only; start small
CASE STUDY: “Why The Hell Are You On Pinterest?”
9. Leveraging Social Media for
Your Chorus
Identify The Audiences You Want To Reach
SHARE PAIR TIME. What are the different audiences
you hope to reach with Social Media?
10. Leveraging Social Media for
Your Chorus
Choose Where You Should (and Shouldn’t!) Be
You can’t be everywhere at once
Choose properties where your audiences live
CASE STUDY
Have a mix of platforms and analytics.
11. Leveraging Social Media for
Your Chorus
Assess And Source Capacity
CAPACITY is the number one issue facing
organizations
Now you have a plan… who is going to do the
work?
Staff
Volunteers
Interns
Brand Amabassadors
How SFGMC has a 8 person Social Media Team.
13. Leveraging Social Media for
Your Chorus
Create Social Media Policy; Guidelines For
Members
14. Leveraging Social Media for
Your Chorus
Let’s bring this full circle. The following from the Red
Cross seems easy, and the tips we have given will
truly flesh out a program based on what the Red
Cross lays out here
15. Leveraging Social Media for
Your Chorus
Share Pair Time! Tell us one “social media
moment” from our time together so far that
stands out.
16. Leveraging Social Media for
Your Chorus
Beth Kanter -www.bethkanter.org
John Haydon -www.johnhaydon.com
SocialMention.com
Unilyzer
Bit.ly
Visual.ly
www.timelinemoviemaker.com