#stamats08 - What the Heck Do All These Numbers Mean?

•Als PPT, PDF herunterladen•

7 gefällt mir•889 views

Kyle James

Presentation by Kyle James focusing on Google Analytics but looking beyond for Higher Education web decision making.

Bildung Technologie Design

Kyle James [email_address] doteduguru.com

Points to Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

Understood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Misunderstood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pageviews For more Info: doteduguru.com/stamats/pageviews

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Website Grader For more Info: doteduguru.com/stamats/grader

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Types of Clickstream Data ,[object Object],[object Object],[object Object],[object Object],For more Info: doteduguru.com/stamats/datatypes

Choosing an Analytics Package For more Info: doteduguru.com/stamats/compare

Installing Google Analytics For more Info: doteduguru.com/stamats/gabasics

Installing Google Analytics For more Info: doteduguru.com/stamats/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload? ,[object Object],[object Object]

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/stamats/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/stamats/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Sub-domain Traffic Filter For more Info: doteduguru.com/stamats/filters

Including All Domains Traffic Filter For more Info: doteduguru.com/stamats/filters

Exclude IP Traffic Filter For more Info: doteduguru.com/stamats/filters

Directory Filter For more Info: doteduguru.com/stamats/filters

Country Filter For more Info: doteduguru.com/stamats/filters

Full Referral URL Filter For more Info: doteduguru.com/stamats/filters

Destination URL Tagging For more Info: doteduguru.com/stamats/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=stamats&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/stamats/tagging

Tagging Audience Segments For more Info: doteduguru.com/stamats/tagging

Site Search Report For more Info: doteduguru.com/stamats/sitesearch

404 Error Page Report For more Info: doteduguru.com/stamats/404

Offline Campaigns For more Info: doteduguru.com/stamats/redirects

For more Info: doteduguru.com/stamats/emailstats

For more Info: doteduguru.com/stamats/email

Blogs For more Info: doteduguru.com/stamats/blogs

Web Analytics 2.0 For more Info: doteduguru.com/stamats/analytics20

Social Media For more Info: doteduguru.com/stamats/socialmediaintro doteduguru.com/stamats/socialmediaresearch doteduguru.com/stamats/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/stamats/facebook

Monitor Social Media Growth For more Info: doteduguru.com/stamats/linkedin

RSS and Alerts For more Info: doteduguru.com/stamats/monitor

Viral Campaigns For more Info: doteduguru.com/stamats/viral

Web Analytics Rule #2 “Always Be Testing” #2

Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

Setting Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kyle James [email_address] doteduguru.com Questions ?

Weitere ähnliche Inhalte

Was ist angesagt?

Web Browsers and Tracking Protections

Simo Ahava

Guide for google webmaster tools

Preetha

RankingBySEO - Why Web Master Tools Matter for Your SEO Campaign

RankingBySEO RankingBySEO.com

Browser Tracking Protections - SuperWeek 2020

Simo Ahava

RETechTO Meetup - March 1, 2010 - Search Engine Optimization

George O'Neill

KPIs for SEO: Common Pitfalls & Misconceptions

Rachael Gerson

Hardcore Analytics - How to Avoid Getting Embarrassed by Dirty Data

Rachael Gerson

Was ist angesagt? (7)

Web Browsers and Tracking Protections

Guide for google webmaster tools

RankingBySEO - Why Web Master Tools Matter for Your SEO Campaign

Browser Tracking Protections - SuperWeek 2020

RETechTO Meetup - March 1, 2010 - Search Engine Optimization

KPIs for SEO: Common Pitfalls & Misconceptions

Hardcore Analytics - How to Avoid Getting Embarrassed by Dirty Data

Ähnlich wie #stamats08 - What the Heck Do All These Numbers Mean?

#heweb08 - Hello is Anyone Out There?

Kyle James

So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web. For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1

Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...

Kyle James

Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

Rich Plakas

Google Analytics Website Optimizer Slideshare

tmg_ltd

Google Analytics And Website Optimizer

Digiword Ha Noi

Google analytics and website optimizer

Digiword Ha Noi

Google Analytics and Website Optimizer

Simon Whatley

Actionable insights with Google Analytics - Edinburgh Chamber of Commerce

Attacat Internet Marketing

Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.

Google Analytics Overview

Anvil Media, Inc.

Web analytics masterclass Howest

Evelien De Mey

Privacy as a ranking factor

Phil Pearce

Google Analytics & Web Masters Tools - GBG Mumbai

GBG Mumbai

Advanced Google Analytics

David Vogelpohl

Introduction to Google Analytics

Cecilie Burleson

⚡️ SEO NIGHT W/ ROCKET INTERNET ⚡️ SEO can be quite daunting. There are many variables that have to be taken into consideration: the structuring of the platform, the proper usage of keywords, adequate content creation …...   WHAT STOPS YOU FROM GROWING w/ Stephan Reiss It’s not Google, it’s you - How bad data interpretation, missing ownership, and wrong communication are blocking your SEO success. ⌾ Stephan Reiss is VP Marketing at Rocket Internet SE and freelance SEO consultant. With over 15 years of experience in online marketing and public relations, he is laying out the SEO strategies for Rocket's ventures. Stephan is also coaching the founders and supporting SEO Heads to build a sustainable in-house force that is able to communicate and work across channels and departments.

SEO: What Stops you from Growing - Stephan Reis, Rocket Internet

TheFamily

Workshop: Google Analytics for DSpace

Bram Luyten

The Executive’s Guide to a Cohesive Internet Marketing Strategy

WebFX

Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )

Tamer Abdulbaky, MBA

DBS-Week11-Measurement&Analyics

Digital Insights - Digital Marketing Agency

Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat

Attacat Internet Marketing

Ähnlich wie #stamats08 - What the Heck Do All These Numbers Mean? (20)

#heweb08 - Hello is Anyone Out There?

Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...

Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

Google Analytics Website Optimizer Slideshare

Google Analytics And Website Optimizer

Google analytics and website optimizer

Google Analytics and Website Optimizer

Actionable insights with Google Analytics - Edinburgh Chamber of Commerce

Google Analytics Overview

Web analytics masterclass Howest

Privacy as a ranking factor

Google Analytics & Web Masters Tools - GBG Mumbai

Advanced Google Analytics

Introduction to Google Analytics

SEO: What Stops you from Growing - Stephan Reis, Rocket Internet

Workshop: Google Analytics for DSpace

The Executive’s Guide to a Cohesive Internet Marketing Strategy

Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )

DBS-Week11-Measurement&Analyics

Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat

Mehr von Kyle James

Building a Modern B2B Website - Tricks and Tips from the Trenches

Kyle James

Colleges and Universities do a great job of creating awareness around their brands. They also do a great job of closing prospective students who are interested school into new students. The one problem with this is that there are three main stages in the Recruitment funnel for new students and this area is something that schools don't do exceptionally well. We're talking about the Converting and Engaging stage fo the recruitment funnel. In this webinar we will focus on the steps and processes critical to this middle stage that bridges the gap of potential students being aware of your brand and actually becoming students. What is involved, how do you accomplish it and ultimately how can you measure success.

Recruitment Marketing: Bridging the Gap Between Awareness & Commitment

Kyle James

Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars. The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you. It's also not snake oil or pixie dust. SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.

SEO for the Modern College Newsroom

Kyle James

The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects. http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4

Inbound School Marketing: Is Your Website Helping The Bottom Line?

Kyle James

Understanding Your Marketing Funnel - Higher Education Marketing

Kyle James

Hosting your website on campus not only has it's own risks but there are probably more "hidden costs" than you are aware. The same can be said for trying to deploying your own streaming media server, digital asset management system, course catalog management system or countless other technology tools. Many of these tools are needed by the people that handle marketing and are increasingly being migrating towards the web. In this thought provoking presentation Kyle hopes to start the discussion about why we do many of the technology projects the way we do and ask if there is a better, more cost effective way to do them. This isn't an us vs them debate but a how can we do more with less (people and/or budget). Disclaimer: I'm not saying IT is bad or evil I'm hoping to start a discussion that is long overdue about how and why we do projects the way before. I spent three years in Higher Ed IT so I can relate to both sides.

You Don't Need IT To Do That - The World of Outsourcing and SaaS

Kyle James

The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you should have on your website, and, arguably, not one is more important than an interactive campus map. In addition to being a critical tool in the recruitment funnel, it also can serve as an essential element for all of our audiences, providing an engaging, interactive feature for your website.

Interactive Campus Map: An Essential Recruitment Tool

Kyle James

By now everyone knows the value of Search Engine Optimization (SEO). There are a lot of optimization tools out there and free optimization tools are a dime a dozen. Knowing exactly what free tools are the best is the real challenge. What is important in optimization of a college websites is actually different than most websites. In this session, James talks through what is important in optimizing college websites so that when you evaluate SEO tools you will be better able to pick the right one. After that he covers some of the best free tools for you and how to use them.

SEO Tools

Kyle James

We firmly believe that an interactive campus map is an essential online recruiting tool for every college or university. Recent data suggests that 84% of prospective students found a campus visit as a credible source in the college decision process. Another study showed that 77% of prospective students found a campus visit request form on a website to have a lot of value. This data shows the importance of your campus to a student’s final decision making process. Having an interactive campus map opens up the top of your recruitment funnel and is an essential tool for online recruitment. This presentation will dive deeply into the stats, ROI and the story of why this is an essential online recruitment tool. It could easily be argued that it is the most important feature on a college website.

The Interactive Campus Map: An Essential Online Recruiting Tool

Kyle James

Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away. More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc

SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10

Kyle James

Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.

SEO Best Practices: Hitting the Low Hanging Fruit

Kyle James

Social Media Comes Last #edSocialMedia

Kyle James

Inbound School Marketing #stamats09

Kyle James

SEO - Low Hanging Fruit for Immediate Results

Kyle James

Inbound School Marketing

Kyle James

An Introduction To Social Networks

Kyle James

Email Marketing for Higher Education

Kyle James

Mehr von Kyle James (17)

Building a Modern B2B Website - Tricks and Tips from the Trenches

Recruitment Marketing: Bridging the Gap Between Awareness & Commitment

SEO for the Modern College Newsroom

Inbound School Marketing: Is Your Website Helping The Bottom Line?

Understanding Your Marketing Funnel - Higher Education Marketing

You Don't Need IT To Do That - The World of Outsourcing and SaaS

Interactive Campus Map: An Essential Recruitment Tool

SEO Tools

The Interactive Campus Map: An Essential Online Recruiting Tool

SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10

SEO Best Practices: Hitting the Low Hanging Fruit

Social Media Comes Last #edSocialMedia

Inbound School Marketing #stamats09

SEO - Low Hanging Fruit for Immediate Results

Inbound School Marketing

An Introduction To Social Networks

Email Marketing for Higher Education

Kürzlich hochgeladen

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...

christianmathematics

Unit-IV; Professional Sales Representative (PSR).pptx

VishalSingh1417

Z Score,T Score, Percential Rank and Box Plot Graph

Thiyagu K

Web & Social Media Analytics Previous Year Question Paper.pdf

Jayanti Pande

Basic Civil Engineering notes first year Notes Building notes Selection of site for Building Layout of a Building What is Burjis, Mutam Building Bye laws Basic Concept of sunlight ventilation in building National Building Code of India Set back or building line Types of Buildings Floor Space Index (F.S.I) Institutional Vs Educational Building Components & function Sills, Lintels, Cantilever Doors, Windows and Ventilators Types of Foundation AND THEIR USES Plinth Area Shallow and Deep Foundation Super Built-up & carpet area Floor Area Ratio (F.A.R) RCC Reinforced Cement Concrete RCC VS PCC

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Denish Jangid

Python Notes for mca i year students osmania university.docx

Ramakrishna Reddy Bijjam

Unit-V; Pricing (Pharma Marketing Management).pptx

VishalSingh1417

On National Teacher Day, meet the 2024-25 Kenan Fellows

Mebane Rash

Sociology 101 Demonstration of Learning Exhibit

jbellavia9

Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...

Shubhangi Sonawane

Mehran University Newsletter Vol-X, Issue-I, 2024

Mehran University of Engineering & Technology, Jamshoro

Seal of Good Local Governance (SGLG) 2024Final.pptx

negromaestrong

psychiatric nursing HISTORY COLLECTION .docx

PoojaSen20

1029-Danh muc Sach Giao Khoa khoi 6.pdf

QucHHunhnh

Unit-IV- Pharma. Marketing Channels.pptx

VishalSingh1417

ICT Role in 21st Century Education & its Challenges.pptx

AreebaZafar22

Holdier Curriculum Vitae (April 2024).pdf

agholdier

Measures of Central Tendency: Mean, Median and Mode

Thiyagu K

The basics of sentences session 2pptx copy.pptx

heathfieldcps1

Activity 01 - Artificial Culture (1).pdf

ciinovamais

Kürzlich hochgeladen (20)

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...

Unit-IV; Professional Sales Representative (PSR).pptx

Z Score,T Score, Percential Rank and Box Plot Graph

Web & Social Media Analytics Previous Year Question Paper.pdf

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Python Notes for mca i year students osmania university.docx

Unit-V; Pricing (Pharma Marketing Management).pptx

On National Teacher Day, meet the 2024-25 Kenan Fellows

Sociology 101 Demonstration of Learning Exhibit

Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...

Mehran University Newsletter Vol-X, Issue-I, 2024

Seal of Good Local Governance (SGLG) 2024Final.pptx

psychiatric nursing HISTORY COLLECTION .docx

1029-Danh muc Sach Giao Khoa khoi 6.pdf

Unit-IV- Pharma. Marketing Channels.pptx

ICT Role in 21st Century Education & its Challenges.pptx

Holdier Curriculum Vitae (April 2024).pdf

Measures of Central Tendency: Mean, Median and Mode

The basics of sentences session 2pptx copy.pptx

Activity 01 - Artificial Culture (1).pdf

#stamats08 - What the Heck Do All These Numbers Mean?

1. Kyle James [email_address] doteduguru.com

3. If a tree falls in a forest and no one is around to hear it, does it make a sound?

4. Are you listening to what your visitors tell you?

5. ? How are you making web decisions?

6. What is the purpose of our website?

7. Alfred Sloan on a Professional Manager

9. What is Important?

10. Understanding Analytics Terms

11.

12.

13. Pageviews For more Info: doteduguru.com/stamats/pageviews

14. Avg. Time on Site

15. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

16. Traffic Types

17. Benchmarking

18. edurank.nucloud.com

19. Website Grader For more Info: doteduguru.com/stamats/grader

20. Benchmarking Google Analytics Society -> Education -> Colleges & Universities

21.

22. Choosing an Analytics Package For more Info: doteduguru.com/stamats/compare

23. 10/90 Rule

24. Google Analytics?

25. Installing Google Analytics For more Info: doteduguru.com/stamats/gabasics

26. Installing Google Analytics For more Info: doteduguru.com/stamats/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

27.

28.

29. Google Analytics Profile For more Info: doteduguru.com/stamats/gabasics

30. Standardizing Data What’s wrong with this picture?

31. Standardizing Data For more Info: doteduguru.com/stamats/filters

32. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/stamats/www www.wofford.edu or wofford.edu

33. Filter Because you don’t always want everything

34. Sub-domain Traffic Filter For more Info: doteduguru.com/stamats/filters

35. Including All Domains Traffic Filter For more Info: doteduguru.com/stamats/filters

36. Exclude IP Traffic Filter For more Info: doteduguru.com/stamats/filters

37. Directory Filter For more Info: doteduguru.com/stamats/filters

38. Country Filter For more Info: doteduguru.com/stamats/filters

39. Full Referral URL Filter For more Info: doteduguru.com/stamats/filters

40. Tracking and Tagging

41. Destination URL Tagging For more Info: doteduguru.com/stamats/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=stamats&utm_medium=presentation&utm_campaign=conference

42. Tracking Links For more Info: doteduguru.com/stamats/tagging

43. Tagging Audience Segments For more Info: doteduguru.com/stamats/tagging

44. Reports

45. Site Search Report For more Info: doteduguru.com/stamats/sitesearch

46. Keyword Report

47. Content by Title Report

48. Referring Sites Report

49. 404 Error Page Report For more Info: doteduguru.com/stamats/404

50.

51. Wait… There’s more

52. Offline Campaigns For more Info: doteduguru.com/stamats/redirects

53.

54. For more Info: doteduguru.com/stamats/emailstats

55. For more Info: doteduguru.com/stamats/email

56. Blogs For more Info: doteduguru.com/stamats/blogs

57. RSS Statistics

58. ShareThis Tracking

59. Web Analytics 2.0 For more Info: doteduguru.com/stamats/analytics20

60. Ask Your Audience

61.

62.

63. Social Media For more Info: doteduguru.com/stamats/socialmediaintro doteduguru.com/stamats/socialmediaresearch doteduguru.com/stamats/socialmediamarketing

64. Monitor Social Media Growth For more Info: doteduguru.com/stamats/facebook

65. Monitor Social Media Growth For more Info: doteduguru.com/stamats/linkedin

66. Video Analytics

67. Monitoring Online Identity

68. RSS and Alerts For more Info: doteduguru.com/stamats/monitor

69. Viral Campaigns For more Info: doteduguru.com/stamats/viral

70. Web Analytics Rule #1 “Set Goals” #1

71. Web Analytics Rule #2 “Always Be Testing” #2

72. Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

73. Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

74.

75. Kyle James [email_address] doteduguru.com Questions ?

#stamats08 - What the Heck Do All These Numbers Mean?

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (7)

Ähnlich wie #stamats08 - What the Heck Do All These Numbers Mean?

Ähnlich wie #stamats08 - What the Heck Do All These Numbers Mean? (20)

Mehr von Kyle James

Mehr von Kyle James (17)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

#stamats08 - What the Heck Do All These Numbers Mean?