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MEDIASAUCE PRESENTS Your Digital  Business Strategy HOW AN ONLINE BUSINESS PLAN WILL HELP YOU CONNECT WITH CUSTOMERS
About us A track record for leading online initiatives
The internet, how do we live without it?   A South Park example
The Internet surrounds us   Nearly ¾ of all U.S. adults use the Internet SOURCE:  Pew Internet & American Life Project 2007
State of the Internet   A quick glance at where the Internet is and what consumers are doing ,[object Object],[object Object],[object Object],[object Object],Consumer spending is accelerating
By the numbers A quick glance at where the Internet is and what consumers are doing 91%   Use a search engine to find information  86%  Search for a map or driving directions 81%  Look for information online about a service or product  80%  Look for health/medical info  78%  Check the weather  71%  Get news 66%  Buy a product SOURCE: Pew Internet 2007
Every  3   seconds…
1  person buys a device to  access the internet 2  blogs are started 3  youtube videos are posted 4  people sign up for FaceBook 500  words are added to wikipedia
People are fast
Business is slow But often for good reason
Start small
Focus on opportunities,  not technologies
90 days the average life-span of a web 2.0 application
[object Object],[object Object],[object Object],[object Object],[object Object],Today’s Session
6 Essentials
1. Your own, primary domain name   Six essentials for everyone doing business online  ,[object Object],B.  www.barksalotllc.com C.    www.myspace.com/barkalot D.  www.iquest.com/barksalot E.  www.barksalot.com
1. Your own, primary domain name   Six essentials for everyone doing business online  ,[object Object],[object Object],[object Object],[object Object]
1. Your own, primary domain name   Six essentials for everyone doing business online  allnaturaldogtreats.com naturaldogtreats.com naturaldoggietreats.com
2. Easy to find “contact us” Six essentials for everyone doing business online  ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Easy to find “contact us” Six essentials for everyone doing business online  ,[object Object],[object Object],[object Object]
2. Easy to find “contact us” Six essentials for everyone doing business online
2. Easy to find “contact us” Six essentials for everyone doing business online
2. Easy to find “contact us” Six essentials for everyone doing business online
2. Easy to find “contact us” Six essentials for everyone doing business online
3. A real email address Six essentials for everyone doing business online  ,[object Object],[object Object],[object Object]
4. Simple, functional navigation and design Six essentials for everyone doing business online
5. Relevant, useful content Six essentials for everyone doing business online  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Relevant, useful content Six essentials for everyone doing business online
5. Relevant, useful content Six essentials for everyone doing business online  ,[object Object],[object Object]
What do your customers want? What would they deem as having value? ,[object Object],6. A transaction point Six essentials for everyone doing business online
Any questions? ?
The customer arrives Give consumers what they need to make a transaction decision quickly, effectively
Consumer expectations Give consumers what they need to make a transaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer’s expect:
Clean design, simple interfaces Give consumers what they need to make a transaction
The monthly site review Give consumers what they need to make a transaction ,[object Object],[object Object],[object Object],[object Object]
What information do customers want? Give consumers what they need to make a transaction How do you know what customer’s want from you on the web? Ask Track
Ask customers what they want Give consumers what they need to make a transaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can you compete on price? Should you? Leads come from consumers getting what they want
Can you compete on price? If you do… Leads come from consumers getting what they want   ,[object Object],[object Object],[object Object],[object Object]
Any questions? ?
7 minute break Please return promptly, the fun stuff is next
The customer says yes Necessary tools to ensure a transaction takes place
Transaction point: Forms for more info Tools to ensure a transaction takes place
Transaction point: Newsletters, alerts Tools to ensure a transaction takes place
Transaction point: E-commerce Tools to ensure a transaction takes place
Transaction point: Contact us page Tools to ensure a transaction takes place
Your staff is critical to web success How to turn your web site into a lead generator ,[object Object],[object Object],[object Object],[object Object]
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator
Your staff is critical to web success How to turn your web site into a lead generator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions? ?
Market your site The first step won’t cost you a dime
Use existing resources Start with the basics that won’t cost you extra ,[object Object],[object Object],[object Object]
Use existing resources Start with the basics that won’t cost you extra ,[object Object],[object Object],[object Object],[object Object]
Be where your customers are aiming   Helpful tips for search engine optimization
Understanding the basics of search Web users most direct connection   fireplaces
Understanding the basics of search Web users most direct connection
Understanding the basics of search Web users most direct connection PAID RESULT PAID RESULT
Understanding the basics of search Web users most direct connection ORGANIC
Organic search is free, priority #1 Driving results with search engines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s do a live search Web users most direct connection Bariatric Surgery
Any questions? ?
Newsletters work wonders Ideas and concepts in newsletter marketing strategy
Nearly every business can use newsletters Ideas and concepts in newsletter marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for building your newsletter strategy Ideas and concepts in newsletter marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nearly every business can use newsletters Ideas and concepts in newsletter marketing strategy
B to C: The jewelry store example Ideas and concepts in newsletter marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
B to B: The attorney example Ideas and concepts in newsletter marketing strategy ,[object Object],[object Object]
Any questions? ?
Hey customers! Click here. Ideas and concepts in banner advertising strategy
Where are you on the world wide web? Ideas and concepts in banner advertising strategy
Where are you on the world wide web? Ideas and concepts in banner advertising strategy
Where are you on the world wide web? Ideas and concepts in banner advertising strategy
Where are you on the world wide web? Ideas and concepts in banner advertising strategy
Where are you on the world wide web? Ideas and concepts in banner advertising strategy
The piggy back strategy Ideas and concepts in newsletter marketing strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple, clean design with action statements Ideas and concepts in banner advertising strategy
Simple, clean design with action statements Ideas and concepts in banner advertising strategy
CLICK HERE Simple, clean design with action statements Ideas and concepts in banner advertising strategy
Link to the right place on your site for immediate action Ideas and concepts in banner advertising strategy
High traffic targeted sites with consistent visitors drive more, better results. Want local customers? Buy the most popular local web sites. Buy the right web sites! Ideas and concepts in banner advertising strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buying tips Ideas and concepts in banner advertising strategy
Any questions? ?
Hey customers! Watch here. Ideas and concepts in video advertising strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Video on the web is getting lots of eyeballs Ideas and concepts in video advertising strategy
Video “webisodes” are hot, go Viral on YouTube.com Ideas and concepts in video advertising strategy
Any questions?
What about  social media  and Web 2.0? ?
the more people you  can connect to the more you can do
Humans are  social
To form relationships We live for connections To communicate
Old ways of forming relationships : Water cooler Travel
New relationships: Profiles Access to shared knowledge Easy casual communication Collaboration tools Profiles Name: Location: Role: My Connections My Projects
Social networks are powerful
But there are lots of options, so choose wisely!
So how do we build a strategy?
How do we approach the strategic process? The MediaSauce Methodology
Success starts with Investigation The MediaSauce Methodology Investigation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success starts with Investigation The MediaSauce Methodology
Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success continues with Exploration The MediaSauce Methodology
Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success progresses with Decision The MediaSauce Methodology
Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation
[object Object],[object Object],[object Object],[object Object],[object Object],Success requires a Confirmation The MediaSauce Methodology
Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation Implementation
Any questions? [email_address] 317.512.3612 *cell

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Building Blocks Of Business Online

Hinweis der Redaktion

  1. 24:07
  2. 37:15
  3. 50:20
  4. In the talking points here...the analogy is that you clean and restock your store regularly...you change the window or fixtures...must do the same with your website.
  5. 1:12:39
  6. 24:07
  7. 50:51
  8. 52:33
  9. 52:42
  10. 53:04
  11. 53:27
  12. 53:44
  13. 1:30:58
  14. 2:33:15
  15. We are planning to initiate on WorldSpace, ticker WRSP, that closed yesterday at $13.__. The market cap is about $900 million and enterprise value of about $550 million. WorldSpace is a satellite radio company like XM and Sirius in the U.S. Its current focus is India, and the company is looking to expand into China and Western Europe if and when it receives license to offer service. Our 2006 fair value of $16 is the average of DCF and real-options based sum of parts valuations. Our terminal multiple is 7x EBITDA, which is in line with where the more established DBS and cable companies are trading. We are proposing a Peer Perform rating on the stock within the context of our Market Weight view on the satellite sector. It’s a development stage company driven more by headlines and catalysts than financials.
  16. 39:54