Graduating UCF CoBA students were assigned a case study for Research in Motion and teams must do research, prepare a financial analysis, and make recommendations before a panel of judges. Ultimately, the top 5 teams (representing the top 2.5% of all students) make a final presentation to panel of 4 judges. Local business executives, alumni, and a representative from the Wall Street Journal were among the judges who served on the Finals panel. My team reached the finals round to compete against 4 other great strategic recommendations for the RIM corporation. This powerpoint file was used for our presentation during the finals round. Visit: http://www.bus.ucf.edu/capstone/spring/ for more information on the competition.

1. Research In MotionProject BlackBerry Motion Katrina Constantine Jacob Markel Teresa Minchala Veronique Nadeau Phong Sam Matthew Selva “Always On, Always Connected”

2. Outline Mission SWOT Analysis Sustainable Competitive Advantage Issues and Problems Strategic Recommendations Fallout Conclusion

4. Europe

6. Total Revenue of $11 billion

8. Mission Research In Motion’s main focus is to be the leading innovator in -designing, -manufacturing, and -marketing wireless communication hardware and software products

10. Recommendations Create the BlackBerryMotionmobile phone NFC enabled phone Increases connectivity and integration Motion-powered battery Solves diminishing capacity issues

11. Near Field Communication NFC is short for Near Field Communication NFC rivals & encompasses comparable technologies NFC is growing exponentially (130 million phones will integrate NFC by 2011) Contactless payment Leverage RIM’s SCA in security

12. Near Field Communication Feasibility Visa “payWave” & MasterCard “PayPass” Successful trials in Atlanta, New York, and San Francisco Contactless payment in phones exist in Japan, Malaysia, and Europe

13. Additional Use Demo

14. Kinetic Energy Battery The energy gap is widening Solution: collaborate with Motion 2 Energy Releasing battery in less than a year Achieve mobile freedom (power anytime/anywhere) Feasible Technology exists M2E is looking for qualified partnerships

15. Kinetic Energy Battery Potential Risks New-to-the-world technology Unknown long-term effects Potential Benefits Already being tested successfully in the military Environmental impact Improvements in technology Set the new standard

16. Project Cost Initial Investment: $521 Million 15% of forecasted PPE in 2010 Selling and Administrative expenses NWC covers 15% increase in Inventory

17. Generating Capital for The Motion Internal Financing High tech firms normally reserve cash (Cash: $835 Million at Y/E 2009) Sell portion of short term investments (ST Investments: $682 Million at Y/E 2009) Equity Financing Issuance of common shares RIMM (NASDAQ) is well known Very small impact on individual shareholder wealth Joint Venture Third-party sharing agreement RIM partners with parties involved in the Motion’s development

18. Projected Sales

20. 24% over hurdle rate

21. Payback Period (Disc.): 2.33 yearsNet Income growth of 23% after Year 1

22. Project Time Frame Two Year Development Process

24. 21% growth during 2012, original forecast of 5%Inline with Mission Maintain LTSCA Feasible – current technology Risk

28. Battery recalls and problems

29. Safety

30. ProfitabilitySolutions Have similar companies as back-ups Conduct extensive testing on batteries Password protection on personal information Best and worst case scenarios

31. Conclusion Expanding Opportunity Recommendation Innovative Feasible Differentiates RIM Profitable Competitive Advantage Fallout

32. Questions & Answers