SEO basics, Learn about SEO basics, keyword research, on page and off page factors.

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SEO Basics
Author: Jagadish Thaker

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SEO Basics
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http://www.bruceclay.com/searchenginerelationshipchart.htm

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Keyword Research
The Important process of SEO is choosing the right keywords for
your business. Take your time to understand the business and use
tool such as www.wordltracker.com , www.keyworddiscovery.com
to do keyword research.
Following things to be remembered while keyword research
1. Relevant or suitable to your business
2. Check the Competition of keywords
3. Check word count of keywords ( which will give you idea of
popularity of keywords)
4. Don’t choose broad level keywords (i.e. insurance instead of
affordable auto insurance, cheap life insurance)

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Content
1. “Content is a king” – The experts says that content plays an
important role for your search engine ranking. Use information,
relevant and quality content which includes your primary and
secondary keywords of your site.
1. The information on a website is its content. Generally the more
useful and interesting content a website has the more
successful it will be. This is because more people want to visit it
again and again.
1. Try to place your primary keywords as close to the beginning of
the body content part
1. Use synonyms and variations of keywords
1. Don’t over stuff keywords in your content

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Title Tag
1. Very Important to Google
2. Include Keywords (as close to the start as possible)
3. Avoid “keyword Stuffing”
4. Use “|” if necessary
5. Example “Free | Online | Insurance Quotes”
6. Use about 60 characters
7. Avoid stop words like for, in, where, when, this , that, at
Example:
NOT <Title> Free insurance quotes, & auto, home, life, health insurance
quotes</Title>
TRY <Title> Free Insurance Quotes | Auto | Home Insurance
Quotes</Title>

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Meta Description Tag
1. Used to Describe your business or web site
2. If not included, Google will attempt to fill from content or alt
tags.
3. Use your keywords in this Tag
4. About 150-200 words
5. Use Snippets words while writing description.
6. Repeat primary and secondary keywords targeted for the
particular page.
Example
Not:
<Meta name="Description" content=“we are the provider of all kind of
insurance quotes at lowest rates online at quotescout.com .”/>
Try
<Meta name="Description" content="Free insurance quotes - Get Online
instant insurance quotes of auto, home, life and health insurance from
Quotescout.com .“/>

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Meta Keywords Tag
1. Less important still valuable
2. Write relevant keywords for a page.
3. Write maximum 100 character in keywords tag.
4. Use plural and singular words
5. Use keyword stemming

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 ALT Tags
1. Short for “Alternative Text”
2. SE can’t read images, so we give it a “clue” as to what is there
3. Alt Tag text appears as a “pop up” as you hover over the image
4. Use relevant ALT tags
5. Avoid writing more than two phrases in Alt tags
6. Avoid keyword stuffing

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Heading Tags
1. H1,H2,H3 etc are the heading tags
2. Use your primary keywords in H1 tags
3. Use your secondary keywords in H2 tags
4. Try to using your Heading tags on the top of the page.
5. Don’t just paste your keywords in heading tags
6. Use your important keywords in heading tags which should
convey some message
Example:
Not: <h1>Free insurance quotes, Auto Insurance , Home
insurance</h1>
Try: <h1>Free Auto Insurance Quotes</h1>

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Internal Links
1. Links provide great “clues” as to the what the web site is about.
2. Internal links used to crawl your site deeply.
3. Don’t use the “click here” buttons
4. Don’t use Image mapping code to give links
5. Recommend using pure text links to important keywords.

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Bold, Italics and Underline
1. Bold, Italics and Underline give substance to the text.
2. Apply Bold italics and underline to your keywords.
3. Its less effective but works for some search engines
4. Use bold keywords on the top of the page.

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SEO Basic – On Page CriteriaSEO Basic – On Page Criteria
 Sitemap
1. One of the key feature to crawl your site easily.
2. Create Static and XML sitemap.
3. Try to cover each possible link of your site and create
categorized static sitemap.
4. Create XML based sitemap with latest protocol and submit to
major search engines.
5. Static sitemap should not contain more than 100 link on single
page.

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SEO Basic – Off Page CriteriaSEO Basic – Off Page Criteria
 Inbound Links or Back Links
• Most important aspect of SEO.
• Directory submission.
• Acquire links from TLD like .gov and .edu will help to improve
your SERP
• Check relevancy while acquiring links (specifically while
exchanging links).
• Study competitors links and try to acquire those links.
• Relevance is more important than Quantity.
• The Link text used is also important.

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SEO Basic – Off Page CriteriaSEO Basic – Off Page Criteria
 Create Blogs
1. Create blogs to drive traffic towards your site.
2. Use unique content different from your site.
3. Update your blog regularly.
4. Submit blog to various blog directory.
5. Latest techniques to drive traffic and acquire back link.
 Article Writing and Submission
Promote your services using article submission method.
 Press Releases
1. Submit PR to free online PR sites.
2. Distribute PR with paid PR sites.
 Syndicate RSS Feed
• One of the important SEO aspect
• Publish updated version of the site or pages on the web
• Real juice for Search engines.

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SEO Basic – Page RankSEO Basic – Page Rank
1. All search engines assign a value to your site based on
inbound links
2. Google calls this relevancy factor “Page Rank” (PR)
3. An inbound link is a vote for your page
4. An outbound link is a vote for the page you’re linking to
5. Make sure all your pages have at least one link back into your
site
6. The page receiving the most inbound links gets the highest
page rank

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SEO Basic – Page RankSEO Basic – Page Rank
The key points to remember for Page Rank:
1. Page Rank tells how important a page is compared to other
pages.
2. Page Rank is just one of MANY ranking factors used to
determine ranking in search results.
3. High Page Rank does NOT guarantee a high search ranking
for any particular term.

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SEO Basic – Robots.txtSEO Basic – Robots.txt
A robots.txt file provides restrictions to search engine robots (known as "bots") that
crawl the web. These bots are automated, and before they access pages of a site,
they check to see if a robots.txt file exists that prevents them from accessing certain
pages.
You need a robots.txt file only if your site includes content that you don't want search
engines to index. If you want search engines to index everything in your site, you don't
need a robots.txt file (not even an empty one).
 Facts of robots.txt File
1. Must be named as "robots.txt“.
2. Must reside in the root of the domain.
3. Please do not spell bot name wrongly.

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SEO Basic – Robots.txtSEO Basic – Robots.txt
Following are the example to understand properly
Prevent all robots from crawling your site
User-agent: *
Disallow: /
Prevent Google Search engine to crawl your site
User-agent: Googlebot
Disallow: /
Allow All search engines to Crawl your entire site
User-agent: *
Disallow:
All robots can visit every directory except the three mentioned.
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/

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SEO Basic – Dynamic PagesSEO Basic – Dynamic Pages
Database-driven, created on the fly by asp, cfm, php, jsp or cgi scripts
When a page is viewed, the template loads the content from the database
Parameters are added to the URL, which tells the template to load specific content
Example:
http://www.yourdomain.com/catalog/product.jsp?productId=14273&parentCategoryId=
3151&categoryId=3152
URLs such as this are difficult for search engines to index
The more parameters, the less likely pages will be indexed

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SEO Basic – Search Friendly Dynamic PagesSEO Basic – Search Friendly Dynamic Pages
1. Modify URLs so they don’t look like dynamic pages, fewer parameters
2. Use URL re-write trick using mod_rewrite (Apache)
3. Create static HTML pages

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SEO BasicSEO Basic
 Move JavaScript and CSS to external files
1. Decreases download time for the user
2. Decreases download time for the SE spiders
 Build sites that have the following:
1. Text-based navigation
2. Site map with a text link to it on every page
3. No splash pages
4. Contact info on every page
5. Design layout that allows for plenty of content
6. Use the page titles and other tags to your advantage
7. Move css and JavaScript code to external files
8. Don’t build with frames
9. Limit the use of flash
10. Keep keywords in URL
11. Create Search engine friendly URL

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SEO BasicSEO Basic