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Spotify case presentation
- 1. Spotify: A Case Study By: Jacob Limas
- 2. But first….
- 8. Why?
- 10. What is Spotify?
- 12. How does it work?
- 13. More Facts
- 14. Analyzing Spotify through Porter’s Five Forces Model
- 15. Buyer Power
- 16. Supplier Power
- 17. Threat of Substitute Products or Services
- 18. Threat of New Entrants
- 25. • http://amale16.weebly.com/1877-1928.html • http://www.createinteractions.com/designtech/2015/1/13/spotify-growth-analysis-product-strategy • http://christineosazuwa.com/portfolio/spotify-and-streaming-music-industry-analysis/ • http://group4enterprise.blogspot.com/2011/10/business-strategy.html • https://www.linkedin.com/pulse/20140615075625-241322894-my-corporate-environment-analysis-on- digital-music-sector-spotify • https://press.spotify.com/us/information/ • http://expandedramblings.com/index.php/spotify-statistics/2/
Hinweis der Redaktion
- First Records were Invented in 1877 Thomas Edison First Flat, Circular Record was Invented in: 1887 Emile Berliner
- Philips invented the Compact Cassette Medium for Audio Storage 1962
- James Russell – Most attributed inventor 1979 first prototype was invented
- First successful MP3 was Tomislav Uzelac 1997
- Steve Chen, Chad Hurley, Jawed Karim Founded in February 2005
- It is important to show how technology has progressed Directs us to how we listen to music now
- First understand what is an Online Music Streaming Listening to music in ‘real time’, instead of downloading a file to your computer and listening to it later
- Swedish commercial music streaming, podcast, and video service provides digital rights management restricted content from record labels and media companies Tries to combat piracy Slogan: “Music for Everyone”
- Who: Daniel Ek and Martin Lorentzon When: Founded in 2006 Was first launched for public access on October 7, 2008 Where: Stockholm, Sweden
- Simply choose between Spotify’s free for $0/Month or Choose the Premium at a price of $9.99/Month
- Number of Spotify Songs: 20 Million Number of Songs added per day: 20,000 Paid $2 Billion for rights to songs Number of Playlists: 1.5 Billion Number of Playlist created/edited: 5 million
- Next we are going to analyze Spotify through Porter’s Five Forces
- Buyer Power is Relatively Low They have the standard, free service provided to all users and offer the Premium service for those who wish to listen offline. The customer has the power to make their choice, but not necessarily the power to sway Spotify in any other way No other free service let’s you do what Spotify does
- Supplier’s Power is High Without the artist, there would be nothing Suppliers have the majority oft the power However – it seems Spotify has it’s own bargaining power Adele’s 21 album –refused to have her album out for free users and requested it only be for Premium users BUT Spotify said no because it wants to offer the same large catalogue of music to all of its users thus the album was not available to any user until later on
- Moderately High Spotify was created as a Substitute for other products In a weird way, staying in the Free Spotify area could be a substitute risk in itself – although advertisements would still generate revenue— they would lose out on their ultimate goal of obtaining subscribers
- Moderate Elite technology is an entry barrier – theirs would be hard to compete with Hard to Establish a firm grip Apple’s acquisition of Beat’s music could deter further entrants from entering