1. VEMEN T WITH
INVOL
SOCIAL MEDIA
JACOB BØTTER

2. JACOB BØTTER
Heute denken,
morgen fertig. IT-Universitetet
Blogger since 2003 External Lecturer since 2008 Partner since 2005
heutedenkenmorgenfertig.com Social IT Thought Leadership

4. Who will help me? Who will I drink a beer with after work?
Who will I discuss new ideas with?

5. Have an account? Sign in
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Name Jacob Bøtter
Location Copenhagen,
boetter Denmark
Web http://www.heuted...
Bio Founder, partner @
Wemind. Insights on
Strategy and Implementation
of Social Capital and Social
Media.
paula_freeman Women produce 1/2 of the world's food
yet own less than 1% of the world's property #genderequality 196 4,082 70
http://bit.ly/bYkGfJ RT @Oxfam following followers listed
about 16 hours ago via HootSuite
Retweeted by boetter and 3 others
Tweets 1,321
umairh Just as violence never solved the problem of Favorites
violence, so work won't solve the problem of work. Want to
work better? Play + live smarter. Following
about 18 hours ago via web
Retweeted by boetter and 34 others
wemind We're hiring web developers (PHP/Drupal).
http://bit.ly/alD7vI (link in Danish, please RT)
8:25 AM Sep 1st via Echofon
Retweeted by boetter and 4 others
What I wouldn't give for a service like UberCab in
Copenhagen.. http://www.ubercab.com/
2:43 AM Sep 1st via TweetDeck
View all…
@fascinated Isn't it already there? I have it in my Google RSS feed of boetter's

6. PITAL COLL
SOCIA L CA INTE ECTI
VE
LLIG
ENCE
WE
B2.
0?!
ODW ILL
GO
LEG ITIMACY

7. Capital
Financial Physical
(money and (buildings,
transactions) cars, machines)
Intellectual Social
(knowhow) (knowwho)

8. Social Capital
External
Customers/ General Public
Users (legitimacy)
(loyalty)
Internal
Employees Suppliers
(efficiency) (collaboration)

10. THE GENIUS OF THE FEW

11. CROWDSOURCING
Billede af shuttermarie
http://www.flickr.com/photos/60199581@N00/276638297/

12. “The world is becoming too
fast, too complex and too
networked for any company
to have all the answers inside.”
– Yochai Benkler, “The Wealth of Networks”

13. “Steve Ballmer on Entrepreneurship” by jurvetson
http://www.flickr.com/photos/jurvetson/3511406259/

14. “Google Lego 50th Anniversary Inspiration” by manfrys
http://www.flickr.com/photos/manfrys/2226178289/

15. Keep me logged in Forgot your password?
jacob@boetter.dk Password Login
Sign Up I do 30 is on Facebook
Sign up for Facebook to connect with I do 30.
I do 30 Like
Wall Info I do 30 Photos Discussions Boxes
Filters
Mads Nol Panik Well i do 40, beat it!
June 11 at 2:08pm · Comment · Like · Flag
Magdalena Weronika Jobko and Klara Køster Hansen like this.
I do 30 : Have you noticed how the climate seems to be a less popular
topic now than it was last year!(?)
June 10 at 6:54am · Comment · Like
Jonathan Twiggar, Helen Cronin and Мария Данчова like this.
View all 4 comments
Pritish Paul That's simple. We, as a collective set of
people, like to talk about topics that are less disturbing
and more comforting. The lack of a collective effort from
the Governments of many nations makes it absolute that
we will face a climate change that will have a
detrimental effect on our society and maybe even on the
survival of our species and ...
See More
June 10 at 8:59pm
I do 30 Raises the question: Do we in fact inherit our "washing tendencies"
from our family (mother)- and if these washing tips are old-fashioned,
what can we do to change such perceptions! Any suggestions?
June 1 at 7:06am · Comment · Like
Marco Pfeifer, Ingrid Krøyer and Christa Langberg Jensen like
this.
By joining I DO 30:
Helle Funck Petterson Ask the Mother not to wash!
You want to wash your clothes Do it yourself from a young age.
primarily at 30 °C .
June 1 at 7:51am

17. Web Images Videos Maps News Shopping Gmail more ! jakecaptive@gmail.com | Settings ! | Sign out
Google
vordingborg køkkener Search
About 31,100 results (0.18 seconds) Advanced search
Everything Nyt køkken? Sponsored links Sponsored links
Maps www.klogem2.dk/koekken Gør dit nye køkken til en god investering. Læs her hvordan! Hvidevare Forhandler
Køb danmarks billigste hvidevarer
More IKEA - Dit Nye Køkken Montering og gratis levering i DK
www.ikea.dk/kitchen Køb nyt køkken & hvidevarer og få et værdikort på op til 5.000 kr www.lavprishvidevarer.dk
Hvidevarer - Køkkensystemer - FAKTUM system - Spar på energien
Show search tools Køkken
Granit og kompositgranit DK´s bedste priser på Siemens
www.bordpladen.dk Priser fra 1.100,00 pr. lbm. Gælder ved 60 cm. bredde. hvidevarer. Levering i hele DK
www.lavpriskoekken.dk
Køkken - Vordingborg PLUS Alt inklusiv kun hos Vordingborg Billige køkkenskabe
Køkkenet - [ Translate this page ] Køkkenelementer - bedste pris
Vordingborg PLUS giver dig det hele Alt inklusive Elegant Sprint Vanilla elementkøkken. 40 Gratis projektering og levering!
mm luksus bordplade, dæmpede skuffer med fuldt udtræk, ... www.godtkoekken.dk
vordingborgplus.dk/ - Cached - Similar
Køkken er billigst
BRUG ALDRIG Vordingborg Køkken !!! - [ Translate this page ] Når du køber online. Kom selv og se
Vi har 3 stikkontakter indenfor 1 meter, fordi Vordingborg Køkkener ikke gider høre på Fabrikssalg, Importørsalg, Netsalg
kunden om, HVAD det er kunden vil have. ... www.netboligmessen.dk
Truet - Læs her hvad du skal huske, når du - 19direkte
www.vok.dk/ - Cached - Similar Køkkener Vordingborg
Find den billigste pris
BRUG ALDRIG Vordingborg Køkkenet !!! - [ Translate this page ] på online butikker!
Den 6 nov 2000 lægger den administrerende direktør for Vordingborg Køkkener ... www.findpriser.dk
www.vok.dk/trussel.html - Cached - Similar
Show more results from vok.dk Køkken
Leder du efter de bedste priser
Local business results for køkkener near Vordingborg, Denmark på Køkken? Find priser her!
www.pricerunner.dk/Koekken
Nl - Trade & Design v/Anne Larsen - www.enell.dk
Knudsskovvej 27, Vordingborg - 5538 2023 Find Køkkener
Directions and more » Find nærmeste Køkkener her.
Få overblikket på De Gule Sider!
Ot Skabe A/S - www.otskabe.dk www.degulesider.dk
Broværket 1, Vordingborg - 5537 7058
Directions and more » See your ad here »
Trommer Holding ApS - maps.google.com
Broværket 1, Vordingborg - 5537 7058
Directions and more »
More results near Vordingborg, Denmark »

18. Paid Owned Earned
Rich media Online display Websites Buzz
ads Microsites marketing
ads
Blogs
DIGITAL
Video Mobile Video User Generated
ads ads Podcasts Content
SMS Branded
Advergames Communities
In-game Email
ads
Mobile Apps Social network
Social network
Search pages
ads
Radio Events
TV Word of Mouth
TRADITIONAL
Branded Utilities
Cinema Outdoor
Customer
Sponsorship
feedback
PR
In-store Direct Mail
Brochures
media

19. Will it Blend? Home
Don't Try This @ Home Will Oldspice Blend?
Try This @ Home It had to happen! Witness for your self what happens when Tom tries
to blend a bottle of Old Spice.
Friends of Will it Blend
Find Out For Yourself!
Will It Blend Store
Suggest Stuff To Blend
Tell A Friend
Subscribe
Blendtec Home Blenders
Blendtec Commercial Blenders
Will It Blog?
Most Popular Videos

20. BLOG ASSESSMENT
FINAL EVALUATION YES NEW BLOG POST FOUND
You can agree with Is the post positive?
post, let it stand or
provide a positive review. NO
Will you respond? MONITOR ONLY
Avoid flame wars. Monitor the
AGGRESSIVE site for relevant information
Is the site overly negative and dedicated to YES and comments.
ridiculing others?
YES NO
NO
CORRECT THE FACTS
NO RESPONSE MISGUIDED Comment with
Does the post have the facts wrong? YES
Let the post factual information in
stand. comment field.
NO
ACTIONABLE ISSUE
Does the post detail an unresolved customer issue? YES SUPPORT
Rectify the situation.
NO Respond and act upon
a reasonable solution.
e.g. Escalate the
FINAL EVALUATION issue internally.
NO RESPONSE
NO Base response on present circumstances,
Let the post
site influence and stakeholder prominence.
stand.
Will you respond?
YES
BLOG RESPONSE CHECKLIST
TRANSPARENCY A CLEAR GOAL PERSONALISED TONE CUSTOMER FOCUSED
OF ORIGIN Your response aims to Your response is Your response Your response
Your association achieve a desired goal. not generic. You have is conversational and positions you
with Dell is clear. Inform/Guide/ thoroughly read the blog makes a positive as a true customer
e.g. KerryatDell Document/Thank and all related entries. statement. advocate.

21. Search Browse Upload Create Account Sign In
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danielharmonizer @Oafalda Capitalism is an economic system, not a CharlesManley
4 months ago 16 political system.
3:15

22. JYSKE NETBANK ØVRIGE SITES KONTAKT MOBIL WIDGET RSS-FEED & PODCAST NYHEDSBREV
EN.JYSKEBANK.TV
Forside Privat Erhverv Finans Event Jyske Bank Find indslag...
SENESTE INDSLAG IPHONE FINANS
PRIVAT Hent en gratis jyskebank.tv-app til din mobil
Næste live-udsendelse 27. oktober:
Vild med Antik Se jyskebank.tv direkte på din
6. oktober 2010 kl. 10:27 Kl. 08:50 10 i 9 - markedsupdate
iPhone eller iPod touch og følg
Dr. Qvortrups cab: Snittet med i aktuelle indslag om
som skaber mænd privatøkonomi, boliglån,
6. oktober 2010 kl. 08:01 investering og meget mere.
Et navn er en vanvittig Læs mere og hent app'en
begrænsning - eller?
30. september 2010 kl. 12:23
Flere privatnyheder
ERHVERV
Crasher dollaren - overtager
Kina valutaherredømmet Sydbank-regnskab: Pænt og med bedre
5. oktober 2010 kl. 15:40 opjustering end ventet
Topmøde: Hvad skal der til - 26. oktober 2010 kl. 14:30
ifølge 4 topchefer Sydbank opjusterer forventningerne til 2010 fra
28. september 2010 kl. 16:27 1,9-2,1 mia. kr. til nu 2,1-2,2 mia kr. Sydbanks
forventninger ligger derfor nu på niveau med
Topmøde: Helle Thorning (A) analy...
- fedtlaget voksede, ikke
muskelmassen Se indslag
28. september 2010 kl. 15:40
Flere erhvervsnyheder Seneste finansnyheder
Sydbank-regnskab: Pænt og med bedre
opjustering end ventet
EVENT 26. oktober 2010 kl. 14:30
10.000 til håndbold: En lille
Jyske Bank regnskab: Interview med DSV-prognose: pænt regnskab i vente
by med store drømme Anders Dam 26. oktober 2010 kl. 13:00
25. oktober 2010 kl. 10:06
Jyske Bank kom ud af 3. kvartal med et overskud før skat på 203 mio. kr. Vestas-topchef Ditlev Engels kommentar til
Endelig debut til Nedskrivninger på udlån falder for tredje kvartal i træk og lander denne gang afskedigelser
landsholdskæmpen på 318 mio. kr. 26. oktober 2010 kl. 11:09
18. oktober 2010 kl. 14:00
Se indslag Flere finansnyheder
Bjerringbro-Silkeborg opgiver
hjemmebanen
FAVORITTER
8. oktober 2010 kl. 11:41

23. “The TV studio at LeWeb” by Robert Scoble
http://www.flickr.com/photos/scobleizer/4170930589/

24. Grøntsager
Søg i videoer Søg
Kød Nyeste Mest sete
Kokkeskolen
Fisk Sådan tilbereder du
et andebryst
Fra marken Kokkeskolen
Sådan tilbereder du
svampe
Kokkeskolen
Kokkeskolen
Sådan parterer du en
Hverdagskokkene kylling vers. 2
Om Aarstiderne Gårdbutik
Velkommen i
Spicy kikærtesalat med søde kartofler og gourmetbønner, tomater og Gårdbutikken
oliven
Sanne viser her, hvordan man laver en spicy kikærtesalat med søde kartofler og Kasseverdenen
Spicy kikærtesalat
gourmetbønner, tomater og oliven. Retten kan du finde i Måltidskassen "3 retter til 4 med søde kartofler
personer" i uge 42. og gourmetbønner,
tomater og oliven
Klik her for at bestille >>
Tagget med gourmetbønner, kartofler, kikærter, kikærtesalat, oliven, søde,
tomater Del
Bestil din første kasse Embed denne video
14. oktober 2010
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Kommentarer
Send til en ven
Meget lækkert Hvad gør man hvis de søde kartofler skal erstattes ? kan
almindelige kartofler bruges ? Indtast e-mail
Send
» Bette

25. “Kids doing interviews on the Flip camera in Kenya” by whiteafrican
http://www.flickr.com/photos/whiteafrican/3100136010/

26. “Communicating with Zyb” by M*rten
http://www.flickr.com/photos/mortenjust/3287655810/