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Managing Your Online Brand: Linkedin,[object Object],Jeffrei Clifton,[object Object],Rockwell Peer Advisor,[object Object]
BASICS,[object Object],Welcome,[object Object],Online Identity,[object Object],70% of employers have rejected a candidate based on information they have found online,[object Object],85% say positive online reputation has influenced their hiring decisions,[object Object],	“It is no longer enough to have a solid resume. Students now need a professional online presence.”,[object Object],				- Holly Paul, US Recruiting Leader @ PWC,[object Object]
Linkedin Presentation
Linkedin Presentation
Linkedin Presentation
What is Linkedin? ,[object Object],Business networking portal,[object Object],Business address book,[object Object],Extended online resume,[object Object],Job research tool,[object Object],Place to shine,[object Object]
Don’t I know you?!,[object Object]
Linkedin Presentation
Build Your Profile,[object Object],Linkedin makes it very easy step-by-step instructions to set up your profile. ,[object Object],Photo: ,[object Object],Good= alone, professionally dressed, pleasant expression,[object Object],Not Good= friends, cartoon,[object Object],Headline: description about you,[object Object]
Smart Headline,[object Object],Recent UofH MBA Grad Seeking Online Marketing Position,[object Object],UH MBA Candidate in Finance/ CougarFund member,[object Object],1st year MBA Candidate/ Intern at the Methodist Hospital ,[object Object],MBA Student,[object Object],Graduate Assistant,[object Object],Server at Starbucks,[object Object],Blank… ,[object Object],Good examples	,[object Object],Bad examples,[object Object]
Summary,[object Object],Should show who you are and what you’d like to become. ,[object Object],Be concise, specific, keyword-rich, and typo free. ,[object Object]
Build Your Profile,[object Object],Add more details in your resume if needed. ,[object Object],Be sure to check and recheck spelling and grammar.,[object Object]
Build Your Profile,[object Object],Magic of Linkedin is ,[object Object],RECOMMENDATIONS!,[object Object],Builds your online reputation,[object Object],Who to ask?,[object Object]
Rules for your Profile,[object Object],Professional photo,[object Object],Right headline,[object Object],Write rich keyword summary that sells your skills and experience,[object Object],Get strong helpful recommendations,[object Object],Tie Linkedin to your other efforts,[object Object]
Connections,[object Object],Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin,[object Object],Search for current connections or use the “People You May Know” feature,[object Object],Add new contacts from any business encounter,[object Object],Remember: QUALITY not quantity is what matter,[object Object]
Remember: Quality, not Quantity,[object Object]
Build Your Profile,[object Object],Join group!,[object Object],Allows you to: ,[object Object],[object Object]
Connect with members who you can’t ordinarily send inMail to
Discover the most popular discussions & news
Add to the discussion to be seen as a thought leader or get advice about a specific topic.,[object Object]
How Linkedin Can Help,[object Object],Reach out to your network,[object Object],Use your groups,[object Object],Job search within Linkedin,[object Object],Connect with decision makers and hiring managers at companies,[object Object],Network Network Network,[object Object]
Linkedin Jobs Page,[object Object]
Informational Meetings, Tips on First Jobs, Groups to Join,[object Object],Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended ,[object Object]
Researching and Prepping for Interviews,[object Object],People who will be meeting: facts about education/work experience, interests, personal connections,[object Object],Company you’ll be interviewing with:  information, current news, industry knowledge,[object Object], Insider information,[object Object]
Company Pages,[object Object],What can this page tell you? ,[object Object],A LOT! ,[object Object]
Cool Applications: Company Buzz,[object Object]
Other Cool Apps		,[object Object],Reading List by Amazon,[object Object],Slideshare,[object Object],Events,[object Object]
Connect Linkedin with Other Efforts,[object Object],E-mail signature:,[object Object],Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn: www.linkedin.com/in/jeffrei,[object Object],Business cards,[object Object],Google pages,[object Object]

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Linkedin Presentation

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Hinweis der Redaktion

  1. Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
  2. Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
  3. How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
  4. Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
  5. Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
  6. Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
  7. Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
  8. Insider information: traits company looks for, politics at the office, culture, interesting little know facts
  9. Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
  10. Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry