How to Use Experts to Make Your Point

COMMUNICATION TIPS
GOOD TRIAL LAWYERS HIRE
EXPERTS TO HELP THEM WIN
CASES. YOU SHOULD TOO!
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
FIRST LET’S TALK ABOUT HOW EXPERTS
HELP LAWYERS INSIDE THE
COURTROOM. ONCE DONE, WE’LL MOVE
OUTSIDE TO THE BUSINESS WORLD.

COMMUNICATION TIPS
INSIDE THE COURTROOM

COMMUNICATION TIPS
WHEN I’M STANDING IN FRONT OF A
JURY AND ARGUING MY CASE, THE JURY
KNOWS THAT I’M BIASED AND THERE TO
WIN FOR MY CLIENT.

COMMUNICATION TIPS
THEY KNOW I’M A PAID ADVOCATE. THEY
FEEL THE SAME WAY ABOUT THE OTHER
LAWYERS IN THE CASE.

COMMUNICATION TIPS
MOST JURORS TAKE WHAT LAWYERS
HAVE TO SAY WITH A GRAIN OF SALT.
( NOT ME BUT MOST OTHER LAWYERS  )

COMMUNICATION TIPS
SO HOW DO LAWYERS DEAL WITH
THESE VERY REAL ISSUES?

COMMUNICATION TIPS
WE BRING “INDEPENDENT” EXPERTS
INTO THE COURTROOM TO EXPLAIN A
CONCEPT OR MONEY DAMAGES TO THE
JURY.

COMMUNICATION TIPS
THE END RESULT IS THAT THE MESSAGE
COMES FROM THIS CREDIBLE THIRD
PARTY RESOURCE, NOT THE LAWYER.

COMMUNICATION TIPS
IF DONE CORRECTLY, JURORS
APPRECIATE THAT THE EXPERT DOESN’T
HAVE A DOG IN THE FIGHT AND IS
SIMPLY SHARING HIS OPINIONS.

COMMUNICATION TIPS
GOOD EXPERTS GAIN THE RESPECT AND
TRUST OF THE JURY ALMOST
IMMEDIATELY.

COMMUNICATION TIPS
THESE INDEPENDENT THIRD PARTY
EXPERTS ARE KEY TO LAWYERS AND
CLIENTS WINNING CASES.

COMMUNICATION TIPS
BUT GUESS WHAT? TRUTH BE TOLD,
THERE’S ABSOLUTELY NOTHING
“INDEPENDENT” ABOUT THESE HIRED
GUNS.

COMMUNICATION TIPS
BEFORE TRIAL, THE PLAINTIFF AND
DEFENDANT EACH HIRE THEIR OWN
EXPERTS.

COMMUNICATION TIPS
THE EXPERTS ARE BEING PAID BY A
PARTICULAR PARTY TO HELP THAT PARTY
WIN THE CASE.

COMMUNICATION TIPS
NOW HAVING SAID THAT, THE BEST
EXPERTS WILL TESTIFY AS TO WHAT
THEY TRULY BELIEVE IN.

COMMUNICATION TIPS
JUST BECAUSE THEY ARE BEING PAID BY
ONE LAWYER OR ANOTHER DOES NOT
INTERFERE WITH THE EXPERT OPINION
THEY GIVE IN A COURT OF LAW.

COMMUNICATION TIPS
OUTSIDE THE COURTROOM

COMMUNICATION TIPS
IN THE BUSINESS WORLD, IT BLOWS ME
AWAY HOW MANY INEFFECTIVE
NEGOTIATIONS OR PRESENTATIONS
TAKE PLACE BECAUSE AN EXPERT WAS
NOT USED.

COMMUNICATION TIPS
THINK ABOUT THIS FOR A MOMENT. IF
YOU’RE SELLING A PRODUCT OR
SERVICE DESIGNED TO MAKE YOUR
CUSTOMER MORE EFFICIENT AND
INCREASE REVENUES…

COMMUNICATION TIPS
WHY NOT BRING ONE OR MORE EXPERTS
INTO THE PRESENTATION TO HELP MAKE
YOUR POINT.

COMMUNICATION TIPS
THE FIRST EXPERT MIGHT EXPLAIN HOW
YOUR TECHNOLOGY WILL ELIMINATE
UNNECESSARY STEPS AND REDUCE
WASTING RESOURCES.

COMMUNICATION TIPS
THE SECOND EXPERT MAY FOCUS ON
FORECASTING INCREASED PROFITS
BEGINNING FROM A POINT IN TIME 5
YEARS PAST TO 10 YEARS IN THE
FUTURE.

COMMUNICATION TIPS
DIAGRAMS AND VIDEOS PREPARED AND
USED BY THE EXPERTS MIGHT ALSO
COMPLIMENT YOUR PRESENTATION.

COMMUNICATION TIPS
WITH THE PROPER USE OF EXPERTS,
YOU’LL BE ABLE TO MORE EFFECTIVELY
INFLUENCE YOUR AUDIENCE.

COMMUNICATION TIPS
FOR THOSE OF YOU WORRIED ABOUT
THE ADDED EXPENSE OF HIRING
EXPERTS…

COMMUNICATION TIPS
I CAN REPORT TO YOU THAT WITHOUT
EXCEPTION...

COMMUNICATION TIPS
THE ADDED VALUE HAS ALWAYS
SUBSTANTIALLY OUTWEIGHED THE
ADDITIONAL COSTS.

COMMUNICATION TIPS
AFTER ALL, IF YOU WANT TO MAKE A
MILLION DOLLAR SALE, THEN YOU
NEED TO MAKE A MILLION DOLLAR
PRESENTATION!

COMMUNICATION TIPS
ONE WORD OF CAUTION…

COMMUNICATION TIPS
ALWAYS MAKE SURE YOUR EXPERT HAS
A GOOD REPUTATION AND IMPECCABLE
CREDENTIALS.

COMMUNICATION TIPS
IN MOST INSTANCES, A GOOD LAWYER
WILL NEVER CONSIDER TRYING A CASE
WITHOUT ONE OR MORE EXPERTS TO
SHARE EXPERT OPINIONS.

COMMUNICATION TIPS
OUTSIDE THE COURTROOM, YOU
SHOULD THINK ABOUT DOING THE
SAME.

COMMUNICATION TIPS
TRIAL LAWYER COMMUNICATION
TIPS FOR EVERYONE!
MITCHJACKSON.COM

How to Use Experts to Make Your Point

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How to Use Experts to Make Your Point