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Insights on brand experience and creativity

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Jack Morton Worldwide
Jack Morton Worldwide

Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.

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Hello Karen Chui Senior Creative Director
We need to be digital. Because everybody and their cats are online.
Touchpoint anxiety
The fear of missing out
1. Lack of consideration of human behaviour
We do everything online. Shouldn’t we be familiar with it?
1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use
1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use 3. Marketers being greedy
1. Lack of consideration of human behaviour 2. Most popular channels = the right channel to use Marketers being greedy 4. Egos got in the way
Brand masturbation
It’s like dating. ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME…
Be brave. Do not fear. Say no. Do not fear. Be brave. Ask questions.
Focus on people. Not their devices.
Surprise & delight. Surprise & delight. Create desire
Be helpful.Create needs
Don’t be greedy.
Be diligent. Do your homework.
Be extraordinary. Let creative lead.
Talk to us – Contact Peter Sun VP, Brand Marketing Peter_Sun@jackmorton.com +1.212.401.7015 Read our blog at jackmorton.com/blog Follow us on twitter @jackmorton Visit us online at jackmorton.com About Jack Morton We’re a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). © Jack Morton Worldwide 2015

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