Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
139. “You may think…I’m primarily in the
business of serving good food.
Actually, though, food is secondary to
something that matters even more…
creating positive, uplifting outcomes
for human experiences and human
relationships. Business, like life, is all
about how you make people feel.”!
Danny Meyer