Growth oriented design focuses on aligning a product's design, brand, and goals. It aims to create experiences that encourage positive sharing on social media in order to expand the user base and drive growth. Data should be collected and applied to both product and marketing designs to constantly reinforce the brand and goals through all customer touchpoints like content, social media, email, and the product itself. The goal of growth oriented design is to keep the goals and focus on growth throughout the entire design process.