1. INTRODUCTION
This should embody your brand, what you do, what is unique
about you and should engage the audience.
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2. PRODUCT
This is all about what you’re building, what your
product is and a one line pitch.
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3. PROBLEM
hat problem are you trying to solve? Why does it
matter? How big is it? Who cares?
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4. SOLUTION
How your product solves the problem. This is the
perceived customer value of your product.
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5. MARKET
How big is the market opportunity, is it attractive,
growing, what makes the segment you’re
entering worthwhile?
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6. CUSTOMERS
If any, and or list your target customers.
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7. REVENUE
Are you making revenue, if so what’s your run
rate? If not what’s your burn rate.
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8. COMPETITION
Who is your competition, how are they
positioned, and how are you different from
them?
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9. HOW YOU WIN
This is meant to communicate why you will win,
and while some sectors have space for multiple
players, there will usually be a market leader.
How will you become that leader, or outright kill
the competition.
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10. WHY NOW
What market indicators point to this being the
right time to invest in and see your product
grow?
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11. MODEL
How are you going to drive revenue and make
money? In general, don’t say online advertising.
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12. TEAM
Take this to heart, people invest in people not
ideas or products, which is why it’s imperative to
communicate why your team is complimentary
and cohesive.
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13. ASK
How much money are you looking for? And what
are you going to use it for. You can typically split
this out into two different slides if need be, but
try to keep it concise.
!
*this slide is optional
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14. SUMMARY
Sum up and add contact info.
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15. http://swarmnyc.com
SWARM equips your company with goal
oriented design and growth marketing support.
WE HELP YOU GROW
find out more at