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Growth hacking for startups:
building an effective engine for triple digit growth




                                                       Jacek Grebski
hack·er          
/ˈhakər

the process sucks, objective is what matters




                                               Jacek Grebski
growth hack·ing                       
/ grōTH ˈhakiNG

innovative, creative, and intuitive marketing
techniques to drive product growth




                                                Jacek Grebski
Jacek Grebski
the status quo doesn’t cut it.




                                 Jacek Grebski
cost       

/ ˈkɔst

day one is the start of your burn, and you
need to minimize this asap.




                                             Jacek Grebski
time       
/ tīm

is the most valuable resource we have. rapid
product development + iteration. t = 0




                                               Jacek Grebski
what constitutes growth hacking?




                                   Jacek Grebski
USER EXPERIENCE




                  Jacek Grebski
communicate value!




                     Jacek Grebski
+
ALUE       NTENT




                   Jacek Grebski
Jacek Grebski
Jacek Grebski
Jacek Grebski
most importantly, KEEP IT SIMPLE, STUPID.




                                            Jacek Grebski
DATA ANALYSIS




                Jacek Grebski
don’t shoot from the hip




                           Jacek Grebski
collect data on everything
                       Jacek Grebski
Jacek Grebski
CONVERSION
   OPTIMIZATION
             Jacek Grebski
unique visitors              %


           users             %


              customers      %


                          advocates
                                      Jacek Grebski
and identify what, works and what doesn’t.




                                             Jacek Grebski
USER ENGAGEMENT




                  Jacek Grebski
Behavioral Analysis




                      Jacek Grebski
engage your base by, talking to them.




                                        Jacek Grebski
engage your base by, involving them.




                                       Jacek Grebski
engage your base by, being interesting.




                                          Jacek Grebski
and then conduct deep, behavioral analysis.




                                              Jacek Grebski
Jacek Grebski
VIRAL STRATEGY




                 Jacek Grebski
motivation - trigger - reward - action

over and over and over and over and over




                                           Jacek Grebski
what gets you off, ______?




                            Jacek Grebski
what gets you off, money?




                           Jacek Grebski
what gets you off, power?




                           Jacek Grebski
what gets you off, sex?




                         Jacek Grebski
what gets you off, recognition?




                                 Jacek Grebski
what gets you off, wow factor?




                                Jacek Grebski
Jacek Grebski
PUBLIC RELATIONS




                   Jacek Grebski
is bullshit!




               Jacek Grebski
does not convert to customers.




                                 Jacek Grebski
Jacek Grebski
why would anyone give a shit?




                                Jacek Grebski
SEO
      Jacek Grebski
hack SEO?




            Jacek Grebski
hack SEO? ask your base.




                           Jacek Grebski
BENCHMARK

        Jacek Grebski
CREATIVITY


             Jacek Grebski
a lot to take in? no worries




                               Jacek Grebski
because if you build it, they won’t come.




                                            Jacek Grebski
PRODUCT




minimum viable




                           Jacek Grebski
you need to define a strategy for growth from day one




                                                       Jacek Grebski
PRODUCT




minimum viable   mature




                                    Jacek Grebski
TEST
EVERYTHING.
              Jacek Grebski
shorten time to scale asap.




                              Jacek Grebski
time     
/ tīm




is the most
valuable
resource
we have.

              Jacek Grebski
6 months in.
 daily users +1600%.
 conversion 2% - 13%.
 revenue +576%.
                        Jacek Grebski
Jacek Grebski
jacek grebski
     @jgrebski
     http://jacekgrebski.com
     jgrebski@gmail.com




                               Jacek Grebski

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Introduction to Growth Hacking - Building an Engine for triple digit growth