Follow these 7 laws of marketing and become the obvious choice for your ideal customer

1. The 7 Essential Laws of Marketing How to get and keep loyal, profitable customers regardless of price

2. My Marketing What’s missing from your marketing experience?

3. Is Your Marketing a Money Making Machine or a Money Taking Machine?

4. What should I DO? My Marketing’s NOT Working

5. STOP Fixing a PULLING marketing problem by PUSHING a sales solution

6. Focus on what your customer WANTS and not your product or service.

7. The Marketing Process Sales is a distribution function – it’s where they give you money

8. The 7 Laws of Effective Marketing Law of Mindset – We all get what we think and say we will get. Law of Uniqueness – Pick a competitive advantage and own it. Law of Longing - We buy wants and not needs Law of Likability – Ideal customers are loyal and profitable Law of Appreciation - Customers don’t buy products or services – they buy “offers with value” Law of Visceral Triggers - People Move on Pain and Stay for Pleasure Law of Distinction - When customers focus on price, they don’t know why to choose you.

9. #1 LAW OF MINDSETWe all get exactly what we think and say that we will get.

10. #2 LAW OF UNIQUENESSPick a competitive advantage and own it!

11. #3 LAW OF LONGINGPeople buy wants and not needs. YUM! Ho-Mumm

12. #4 LAW OF LIKABILITY Ideal customers are loyal and profitable.

13. #5 LAW OF APPRECIATIONCustomers don’t buy products and services – they buy “offers with value”.

14. #6 LAW OF VISCERAL TRIGGERSPeople move on pain and stay for pleasure.

15. #7 LAW OF DISTINCTIONIf your customers are focused on price – they have NO IDEA why to choose YOU. $2.99 $.99

16. Your Turn to Build A Marketing Machine!