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Making
it Stick
a marketing proposal
1 THE BR AND


       “UHU glues
       anything, anytime”
1932
in GERMANY


             August Fischer
THE resin adhesive
          FIRST
synthetic

FORMULA
All Purpose
esive
              It sticks
              all materials
TODAY


15 categories
TODAY


15 categories
present in

125
countries
Don’t say glue, say
Making It Stick - UHU Marketing Presentation by @itseugenec
C OMP ETIT ORS
2
Making It Stick - UHU Marketing Presentation by @itseugenec
large variety
2
do it yourself
 1
                 3
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
How can UHU
 Stand Out?
EN GES
  C HALL
3

         UHU is
         pronounced:
         ‘ooo-hoo’
The GOAL
Increase Awareness

Product Education

Stronger Presence
product
  features
 Super Strong
 Works on All Materials
100% WeatherProof
Solvent Free
types of glue




 CONSTR    HOUSEHOLD
types of glue




CONSTR     HOUSEHOLD   UHU
the new
  ULTRA
 MONTAGE is
The Solution
that Sticks
virtually Anything
who?
myststock.deviantart
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
who?
i need a QUICK FIX
i need
Primary


   15-60
   years



Target Market
?
Lack of awareness
?
product
education
conventional
usage
I TSTI CK
    MA KING
4
The Sticky
MESSAGE
the Solution
  that Sticks
The Sticky
EXECUTION
CAMPAIGN
 PHASE 1
AWARENESS
    +
EDUCATION
Making It Stick - UHU Marketing Presentation by @itseugenec
interchange
  banner ad
CAMPAIG
 PHASE 2
USAGE
? education
UGC
User Generated Content
TOP 3 SOCIAL SITES
  visited in Singapore


   Others




3.95%   8.01%   11.5%   73.5% (% Reach)

                         Data adapted from: statcounter.com
The UHU
Challenge
POSTER
 advertisement
Making It Stick - UHU Marketing Presentation by @itseugenec
bus-stop
advertising
bus-stop
advertising
1   Register
    via online site
challenge
 website
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
mobile
responsive
2   Mailer
    participant kit



                      +
3   Upload
    submitted entries
SINGAPORE’S
  FIRST UHU
 CHALLENGE
4   Voting
    for top 20
facebook
promotion
5   Winning
    after voting
$1,000
people’s choice
$2,500
5 Winners
TIMELINE
PRE-CHALLENGE   LAUNCH




1                            2

3                            4
     COMPETITION    PRIZES
Expected
Results
1,000
signups
20,000
 views
IMPACT
the glue universe
The Solution That Sticks
Thanks for Sticking around.

 Content           Slides

 TAN RAY
  KAI XIN
 SEN CAI          EUGENE CHENG
 EUGENE            @itseugenec
                   itseugene.me
Images                            Pictorials
Shoes by brommel.net              The Noun Project
Train by mylovelymess.com
Chair by MystStock@deviantart
Storm Crowd by JD Hancock
Memento by medically_irrelevant


Inspiration                       Typeface
Emiland De Cubber                 Gotham Family
AdvanceYourSlides.com


Data                              Brand e.g.
UHU
Statscounter.com                   UHU
DOWNLOAD
THE SLIDES

CLICK HERE

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