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"The future is already here —
it's just not very evenly distributed"
- William Gibson, science fiction writer
Libby Garrett | www.libbygarrett.com | @libby_garrett
2001
$685
MILLION
WHAT
WERE THEY
THINKING
???!!?!!?
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
master in design management :: trends investigation techniques and practices :: libby garrett :: 25 february 2013 6
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
34% 34%
16%
13.5%
2.5%
Technology Consumer/Societal
Behavior
Business
Ecology
Technology Consumer/Societal
Behavior
Business
Ecology
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Does this change life and
consumption as we know it?
Snapchat
90s revival
the “Spanish”
Groupon
neon
3D
printing
genome
sequencing
holographic
educations
the internet
of things
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
Again, you can't connect the dots
looking forward; you can only connect
them looking backwards. So you have to
trust that the dots will somehow
connect in your future.You have to trust
in something — your gut, destiny, life,
karma, whatever. This approach has
never let me down, and it has made all
the difference in my life.
- Steve Jobs
opportunity
point
Examine innovators + early adopters
Look in the four directions of change
Ask, “Does this change life and/or
consumption as we know it?”
Study pipeline change occurring now
Take the future for a test drive
Talk to people who make great things
Connect the dots going forward
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
[ ]
Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow
[ ]
[ ]
[ ]
[ ]
[ ]
WHY DRIVE FORWARD
BY LOOKING IN THE
REAR VIEW MIRROR?
1) Project 20/20 foresight for
individuals and small teams
2) Futures Lab with Scott Smith at
IED Barcelona
3) Skillshare classes outside of the
academic model
opportunity
point
THE FUTURE BELONGS
TO THOSE WHO PREPARE
FOR IT TODAY
- Malcom X
Libby Garrett | www.libbygarrett.com | @libby_garrett

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Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow