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rel=alternate, hreflang=x - International Duplicate Content Issues

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Peter Handley
Peter Handley

How to use rel="alternate” to prevent International content duplication issues. Get the right content ranking in the right regions and languages

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Use Your <head>
<link rel=”alternate” hreflang=”[Region/Language]” href=”[URL]” /> <link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/” /> <link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/” /> <link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/” /> <link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/seo/” /> <link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/seo/” /> <link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/seo/” /> PUT IT ON EVERY INTERNATIONAL VERSION OF EACH PAGE
An Easier Way
Set <loc>, rel="alternate" & hreflang for each <url> <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.themediaflow.com/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/" /> <xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/" /> <xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/" /> </url> <url> <loc>http://www.themediaflow.com/seo/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/seo/" /> <xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/seo/" /> <xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/seo/" /> </url> </urlset> CREATE A SITEMAP FOR EACH WEBSITE
OR Use our HREFLANG Tool: http://bit.ly/hreflangtool
We wanted: To Be: But mostly got: For the majority of terms, the right URL displays, but not for every search We are still seeing some examples of:
As a workaround, we’ve now deployed: To Be: Or hopefully it might start to pull:
International SEO Tips
rel=alternate, hreflang=x - International Duplicate Content Issues
rel=alternate, hreflang=x - International Duplicate Content Issues
rel=alternate, hreflang=x - International Duplicate Content Issues

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rel=alternate, hreflang=x - International Duplicate Content Issues

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  • 11. <link rel=”alternate” hreflang=”[Region/Language]” href=”[URL]” /> <link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/” /> <link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/” /> <link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/” /> <link rel=”alternate” hreflang=”en” href=”http://www.themediaflow.com/seo/” /> <link rel=”alternate” hreflang=”en-gb” href=”http:// www.themediaflow.com/uk/seo/” /> <link rel=”alternate” hreflang=”en-au” href=” http://www.themediaflow.com/au/seo/” /> PUT IT ON EVERY INTERNATIONAL VERSION OF EACH PAGE
  • 13. Set <loc>, rel="alternate" & hreflang for each <url> <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.themediaflow.com/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/" /> <xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/" /> <xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/" /> </url> <url> <loc>http://www.themediaflow.com/seo/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://www.themediaflow.com/seo/" /> <xhtml:link rel="alternate" hreflang="en-gb" href="http://www.themediaflow.com/uk/seo/" /> <xhtml:link rel="alternate" hreflang="en-au" href="http://www.themediaflow.com/au/seo/" /> </url> </urlset> CREATE A SITEMAP FOR EACH WEBSITE
  • 14. OR Use our HREFLANG Tool: http://bit.ly/hreflangtool
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  • 16. We wanted: To Be: But mostly got: For the majority of terms, the right URL displays, but not for every search We are still seeing some examples of:
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  • 19. As a workaround, we’ve now deployed: To Be: Or hopefully it might start to pull: