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HERE IS THE SHIFT
M
m[tv] becomes m[digital]
the digital numbers
                 2.7B searches performed on google
there are over

the number of text messages sent each day exceeds
the total population of earth

my space               11st largest country in the world
              is the

              gamer is 32yrs old
the average

38% of online gamers are women
            400 million
there are                    active gamers worldwide
who ARE THE MEDIA ?
you are
I AM
WE ARE
we are
what’s our mission?
YOU say it is
IT’s not what




      principle
  the               of
 nowadays changing media
       landscape




             THEY say it is
 it’s what
why is mtv brand still so hot?




   TR ST
     U
                             because our viewers




                                             us
lucky us
we are working for a brand
the one still being trusted
left in this world
           brand
thanks our
thanks our viewers
                            influence
so we have to extend this
to our LOYAL VIEWERS
media become


HUMAN
web 1.0 2.0 3.0
1991 - 2002 – Search Engine Optimisation (SEO)
keywords, meta tags, submission
2002 – 2006 – Search Engine Marketing (SEM)
Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click
2007 & future – Social Media Optimisation (SMO)
pay clicks on SNS, contextual advertising on SNS & cross
selling linkability, targetted lead farming
participating culture
sharing and participating
          is spreading in
     the DIGITAL world
think about it
1814 everybody was on foot
1914 on train
1940 in cars
2040 100 millions avatar in the synthetic world ??
it will happen sooner!!
18/10/2006 SL population hit 1m
10 months later
10/8/2007                                8.6M
             SL nowadays population is
and it’s growing massively fast
by 2011
80% of active internet users
      will have a virtual life
                    “gartner”
think about it
is it a synthetic world?
what is between real & synthetic worlds?
A MEMBRANE
so called new media
the evolution
is there any gap between human & machine?

this gap
create emotional virtual agents
ALL YOU WANT TO KNOW
MEDIA SHIFT & NEW CONSUMER CONSUMPTION HABITS
THE RISE OF WEB 2.0
SOCIAL NETWORK TRENDS
WHO ARE THE MEDIA? WHO ARE THE MARKETERS?
THE 1% RULE
THE MUSIC MATTERS
THE FUTURE OF ADVERTISING
SOCIAL BOOKMARKING
AND MORE..........
all new in action
                  theme site & skinning       (with advertiser’s brand or event
                 promotion)
                  widget
                  yourspins mixer
                  muvee
                  mobile wap channel
                  free stream TV (opening and closing TVC wrapped)
                  cleared artists music/video steam
                  playlist library
   w      00      theme games
n e in   2 7/8    fun toys
                  mtv branded virtual site
welcome to the MTV
interactive lab

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here is the Shift

  • 1. HERE IS THE SHIFT
  • 3. the digital numbers 2.7B searches performed on google there are over the number of text messages sent each day exceeds the total population of earth my space 11st largest country in the world is the gamer is 32yrs old the average 38% of online gamers are women 400 million there are active gamers worldwide
  • 4. who ARE THE MEDIA ?
  • 10. YOU say it is IT’s not what principle the of nowadays changing media landscape THEY say it is it’s what
  • 11. why is mtv brand still so hot? TR ST U because our viewers us
  • 12. lucky us we are working for a brand the one still being trusted left in this world brand thanks our thanks our viewers influence so we have to extend this to our LOYAL VIEWERS
  • 14. web 1.0 2.0 3.0 1991 - 2002 – Search Engine Optimisation (SEO) keywords, meta tags, submission 2002 – 2006 – Search Engine Marketing (SEM) Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click 2007 & future – Social Media Optimisation (SMO) pay clicks on SNS, contextual advertising on SNS & cross selling linkability, targetted lead farming
  • 15. participating culture sharing and participating is spreading in the DIGITAL world
  • 16. think about it 1814 everybody was on foot 1914 on train 1940 in cars 2040 100 millions avatar in the synthetic world ??
  • 17. it will happen sooner!! 18/10/2006 SL population hit 1m 10 months later 10/8/2007 8.6M SL nowadays population is and it’s growing massively fast
  • 18. by 2011 80% of active internet users will have a virtual life “gartner”
  • 19. think about it is it a synthetic world? what is between real & synthetic worlds? A MEMBRANE so called new media
  • 20. the evolution is there any gap between human & machine? this gap create emotional virtual agents
  • 21. ALL YOU WANT TO KNOW MEDIA SHIFT & NEW CONSUMER CONSUMPTION HABITS THE RISE OF WEB 2.0 SOCIAL NETWORK TRENDS WHO ARE THE MEDIA? WHO ARE THE MARKETERS? THE 1% RULE THE MUSIC MATTERS THE FUTURE OF ADVERTISING SOCIAL BOOKMARKING AND MORE..........
  • 22. all new in action theme site & skinning (with advertiser’s brand or event promotion) widget yourspins mixer muvee mobile wap channel free stream TV (opening and closing TVC wrapped) cleared artists music/video steam playlist library w 00 theme games n e in 2 7/8 fun toys mtv branded virtual site
  • 23. welcome to the MTV interactive lab