4K UHD - The incomplete picture

•

2 likes•2,164 views

Momentum continues to build for 4K. Netflix recently announced that they would be in a position to stream 600 hours of 4K video by the end of 2016. But available content is only one aspect of making 4K/UHD a success. This short deck provides a glimpse into the missing pieces of the 4K/UHD incomplete picture.

Technology

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
1
©2016 Irdeto, All Rights Reserved. – www.irdeto.com
4K/UHD
The incomplete picture

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
2
5 enhancements UHD provides to consumers
1
2
3
4
5
Experience real color and
be immersed in the moment
Consumers
True color
High resolution
Improved contrast
Immersive audio
Smooth slow
motion playback

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
3
Consumer UHD device adoption is accelerating
1
2
3
Get the most out of premium 4K/UHD content by
aligning resolution to device capabilities and purpose
Consumers
Source: ABI Research
Providing consumers with more choice.
Driving lower price point for standard 4K TVs

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
4
1
2
3
Use the channel best suited for the content:
Live on broadcast and VOD on OTT
Consumers
Although OTT is leading the way, live sports will drive consumer demand for 4K/UHD
4K content was initial led by Streaming
Services. Quickly followed by IPTV
Services
Content owners are upgrading to 4K
versions from the current catalog
4K Live Sport broadcast will drive
uptake

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
5
What are the missing pieces?

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
6
Content owners are actively generating UHD available content
Movies, VOD, TV-Series Live sports
Issuing new & recent popular movies /
TV series in 4K UHD format
Plan for 35 4K Blu-ray movies by the end
of 2016
Plans on releasing reissues popular
recent films in 4K Ultra HD
Active as one of the lead in UHD
Alliance
All sports tournament are
ready to broadcast live UHD

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
7
4K/UHD channel readiness is gaining momentum

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
8
Be smart when it comes to 4K distribution
Bandwidth
20-40mbit
HEVC compression
brings bandwidth
savings
Licensing
Ensure all required
licenses are in place
Scaling
Understand costs
associated with:
* Head-end for
broadcast
* CDN for OTT

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
9
Security across the whole chain is needed to obtain content rights
Theatrical
Production
Theatres
Physical
Production
Physical
Retailers
Digital
Production
Online
Retailers
Broadcast
Distributors Networks
Hospitality
Production
Hotels &
Airlines
Digital
Distributors
Piracy Control, Consumer Insights
Ecosystem Analysis
Ultra HD (MovieLabs’ Specs for Enhanced Content Protection)
Conditional Access
Rights
BD+
Forensic
Marking
(screeners)
Vidity
Ultraviolet
Content
security &
forensics

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
10
An important part of that security is complying to MovieLabs requirements
Secure platform
CA & DRM
solutions
Secure
content
delivery
End-to-end
operational
& security
services
A secure Consumer
Platform
Renewable Security
Solutions
Breach Response Services
12 3
In addition to MovieLabs, Irdeto is seeing that sports rights holders are starting to demand more stringent security
requirements: e.g. watermarking for World Cup Cricket.

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
12
Don’t just comply with MovieLabs, do it with majority of your business in mind
4K UHD early
release, box office
4K UHD and
premium content
Catch-up &
VOD library
Free to air
content
SMP
extended
4K TV with HDCP 2.2
4K TV with HDCP 1.4 +
SD & HD TV
Mobile devices
Analog TV Down-res
Down-res
Down-res
Business policies
Enforcement
profiles

©2016 Irdeto, All Rights Reserved. – www.irdeto.com
13
©2016 Irdeto, All Rights Reserved. – www.irdeto.com
For more information about 4K/UHD
security, contact Irdeto:
www.irdeto.com
marketing@irdeto.com
Or download our 4K white paper:
4K UHD: Getting from Risk to Reward
Thank you

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4K UHD - The incomplete picture

2. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 2 5 enhancements UHD provides to consumers 1 2 3 4 5 Experience real color and be immersed in the moment Consumers True color High resolution Improved contrast Immersive audio Smooth slow motion playback

3. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 3 Consumer UHD device adoption is accelerating 1 2 3 Get the most out of premium 4K/UHD content by aligning resolution to device capabilities and purpose Consumers Source: ABI Research Providing consumers with more choice. Driving lower price point for standard 4K TVs

4. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 4 1 2 3 Use the channel best suited for the content: Live on broadcast and VOD on OTT Consumers Although OTT is leading the way, live sports will drive consumer demand for 4K/UHD 4K content was initial led by Streaming Services. Quickly followed by IPTV Services Content owners are upgrading to 4K versions from the current catalog 4K Live Sport broadcast will drive uptake

6. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 6 Content owners are actively generating UHD available content Movies, VOD, TV-Series Live sports Issuing new & recent popular movies / TV series in 4K UHD format Plan for 35 4K Blu-ray movies by the end of 2016 Plans on releasing reissues popular recent films in 4K Ultra HD Active as one of the lead in UHD Alliance All sports tournament are ready to broadcast live UHD

8. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 8 Be smart when it comes to 4K distribution Bandwidth 20-40mbit HEVC compression brings bandwidth savings Licensing Ensure all required licenses are in place Scaling Understand costs associated with: * Head-end for broadcast * CDN for OTT

9. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 9 Security across the whole chain is needed to obtain content rights Theatrical Production Theatres Physical Production Physical Retailers Digital Production Online Retailers Broadcast Distributors Networks Hospitality Production Hotels & Airlines Digital Distributors Piracy Control, Consumer Insights Ecosystem Analysis Ultra HD (MovieLabs’ Specs for Enhanced Content Protection) Conditional Access Rights BD+ Forensic Marking (screeners) Vidity Ultraviolet Content security & forensics

10. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 10 An important part of that security is complying to MovieLabs requirements Secure platform CA & DRM solutions Secure content delivery End-to-end operational & security services A secure Consumer Platform Renewable Security Solutions Breach Response Services 12 3 In addition to MovieLabs, Irdeto is seeing that sports rights holders are starting to demand more stringent security requirements: e.g. watermarking for World Cup Cricket.

11. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 11 1 2 3 4 5 Irdeto protects content, brand and choice Broadcasters & Operators How Irdeto helps broadcasters and operators with MovieLabs security Content Protection CA & DRM Solutions Encryption Output and Link Protection Signaling per Event or Service Hardware Root of Trust Secure Media Pipeline E2E Certification, Watermarking & Breach Response

12. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 12 Don’t just comply with MovieLabs, do it with majority of your business in mind 4K UHD early release, box office 4K UHD and premium content Catch-up & VOD library Free to air content SMP extended 4K TV with HDCP 2.2 4K TV with HDCP 1.4 + SD & HD TV Mobile devices Analog TV Down-res Down-res Down-res Business policies Enforcement profiles

13. ©2016 Irdeto, All Rights Reserved. – www.irdeto.com 13 ©2016 Irdeto, All Rights Reserved. – www.irdeto.com For more information about 4K/UHD security, contact Irdeto: www.irdeto.com marketing@irdeto.com Or download our 4K white paper: 4K UHD: Getting from Risk to Reward Thank you

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