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being culturally digital

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Graeme Wood
Graeme Wood

practical internetting and geekery for media planners a lunchtime seminar @zenithoptimedia london

BusinessTechnologieGesundheit & Medizin
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being culturally digital……
what people wanted to find out about
 
 
 
brands = people people = media Interestingness is the currency of the internet Sharing is the culture that underpins the internet
Effect Cause Separating strategy and tactics
interestingness and sharing……
Where really smart people share really smart things
Some more inspiring places
… or just look at what these guys read…
..this bit…
… or these Zed/ZO blogs
… and keep reading these …
this stuff is interesting… … because these people are interesting people > search engines at finding interestingness
places to share stuff
this isn’t me this is me reputation = result of sharing stuff
Twitter = sharing on steroids
= + + the question is not whether to use it it is how many things you can use it for
= (clue: not advertising)
Follow interesting people
Sort them into relevant groups
… then listen for a bit before joining in (like we tell brands to…) http://www.flickr.com/photos/seanomalone/
… because it’s all about joining in…. blog comments (like we tell brands to…)
then add yourself to lists
networks……
@graemewood: anyone got any "bad examples" of brands using social media? case studies from: networks cross agency, country and category borders ZO Planner: what should my client avoid on Twitter? … in 15 minutes … Planning Director, Universal McCann Asia-Pacific Planning Director, WPP Hong Kong Digital Strategist, Geronimo London Digital Planner, RedWeb PR, UK Account Director, TriMedia PR, UK
making stuff……
this isn’t why YouTube is so important this is
I can’t write code , but making widgets is really easy
this looks difficult but took an hour to learn
visualising stuff……
Spezify.com
Tweetreach.com
Neoformix.com
… I’ve got loads more of these….
measuring stuff……
Client iGoogle dashboard
low cost, professional quality , , free demo – great for pitches
… I’ve got loads more of these too….
… I keep them here….
your turn…… Twitter: @graemewood Blog: GeekMedia Delicious: Irata Slideshare: Irata

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