SlideShare ist ein Scribd-Unternehmen logo
1 von 48
Downloaden Sie, um offline zu lesen
Conversion Optimization
eTail Canada
May 12, 2015
Guillaume
Bouchard
	
  
CEO, iProspect Canada
2
Game Plan
Who is iProspect?
What is Conversion Optimization?
Conversion Optimization Process
1
2
3
Common Roadblocks
4
5
 Conclusion
3
Who is
iProspect?
4
We Simplify 
Digital Complexity	
  
5
Canada’s largest bi-cultural digital performance agency.
2 offices: Montreal, Toronto.
Over 85 passionate digital practitioners.
10 years of billingual Canadian expertise.
Network of 3000 specialists across 50 countries.

iProspect
Canada
6
We are a story of growth and performance.
2005
 2008
2013
NVI opened
its Toronto
office
NVI becomes
iProspect
Natural
Search
Paid Search
Analytics
Social Media
Conversion
Optimization
1996
iProspect
founded in
Boston
Founded in
Montreal
10 years of
digital
performance
2015
7
EIGHT GLOBAL NETWORK BRANDS 
SIX SPECIALIST BRANDS 
PLUS 55 LOCAL BRANDS 
8
We Deliver 
Excellence
Everywhere	
  
10
NORTH 
AMERICA	
  
39
EMEA	
  
18
APAC	
  
5
LATAM	
  
9
Guillaume Bouchard
CEO, Canada
TORONTO
MONTREAL
2
OFFICES	
  
2
LANGUAGES	
  
70+
CLIENTS	
  
85+
EMPLOYEES	
  
CANADA
10
What is
Conversion
Optimization?
11
Conversion Optimization is the process of continuously improving
a website or landing page to create the most effective experience
for new and recurring customers.
Conversion Optimization	
  
12
User
Experience
(UX)
Analytics
User
Testing
Visual
Design
Performance
Marketing
Web
Development
Copywriting
Ergonomics
Conversion Optimization	
  
13
•  In a complicated digital environment, Conversion Optimization provides a
scientific method to effectively measure the efficiency of your digital
platforms.
•  By gaining insight on what works and what doesn’t for your target audience,
you can develop best practices to increase revenues (directly or indirectly)
from your website.
14
Why is Conversion Optimization Important?	
  
15	
  
CONVERSION OPTIMIZATION
THE ULTIMATE
PROCESS
1. ASSESS
CURRENT
SITUATION
3. TEST
4. REVIEW,
LEARN AND
SCALE
2. LIST
HYPOTHESES
15
Common 
Roadblocks
16
Roadblock #1
Risk Management

17
Risk Management	
  
18
“ ”Conversion optimization is
expensive and results are uncertain.
Look at the
cost as an
investment
Risk Management	
  
2
Calculate your
expected ROI
3
Determine
how long it
takes to get
positive ROI
4
Determine
project cost
1
19
The iProspect Guarantee	
  
Provide a total
project cost
(without any
surprises)
2
20
Give the
project
feasibility
1
Guarantee
performance
improvement
3
Business Case - DHL	
  
21
179%
LEADS 
INCREASE	
  
Roadblock #2
Test Culture

22
Test Culture	
  
23
“ ”Going through the process again
doesn’t feel right, especially after
taking 1 year to develop the website.
Test Culture	
  
24
Quick Wins Necessary Action On Hold
Elements that can
easily be changed
Major issues that require
immediate planning
& development cost
Elements that require
further development,
but can wait
Testing does not necessarily mean going through drastic changes. When
identifying things to change, one can classify them into:
1. Quick Wins	
  
25
Examples of elements that can
easily be tested and implemented:
•  Copy
•  Placement
•  Colors
2. Necessary Action	
  
26
Examples of elements that must be
tested and will require effort:
•  Forms on mobile
•  Pricing options and the layout of
the pricing table
•  New creative content
Users only see the first 2
columns of a 4 column
table when accessing via
mobile.
3. On Hold	
  
27
Examples of elements that require
development but are not a priority:
•  Folds on a page
•  Testimonials
Business Case
La Capitale	
  
28
1.  Is the price clearly displayed?
2.  Do users know where to modify the
contract duration?
Business Case
La Capitale	
  
29
1)  Simplify the page header
2)  Add a sticky menu
Roadblock #3

“Failure”
Management

30
Failure Management	
  
31
“ ”Conversion optimization can be
inconclusive resulting in “failure”.
Failure Management	
  
32
1. Inconclusive tests 2. Follow-up tests 3. Tools
They tell us why the
original is performing
better.
Such tests are
mandatory to validate
our learnings.
Throughout the
experiments, tools help
us find incredible UX
insights.
For quantitative tests, we find value in:
Business Case - Securitas	
  
33
To reduce a bounce rate of 86%, we
conducted A/B testing 3 times and got
inconclusive results all 3 times.
Business Case - Securitas	
  
34
	
  
Online	
  Questionnaire	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Did	
  you	
  1ind	
  the	
  information	
  
you	
  were	
  looking	
  for?	
  
	
  
J  L	
  	
  
If	
  you	
  didn’t	
  1ind	
  what	
  you	
  
need,	
  then	
  what	
  information	
  
are	
  you	
  looking	
  for?	
  
40%
BOUNCE RATE
REDUCED BY
Roadblock #4

What to Test

35
What to Test	
  
36
“ ”It’s difficult to know which
areas to test.
Improve
conversion
funnel.
What to Test	
  
2
Get more
returning/
repeat visitors.
3
Increase
average
basket value.
1
37
3 areas for e-tailers to improve on:
1. Increase Average Basket Value	
  
38
2. Improve Conversion Funnel	
  
39
3. Returning/Repeat Visitors	
  
40
Roadblock #5

IT Involvement

41
IT Involvement	
  
42
“ ”Changing elements on the website
is too hard, too long and too
complicated.
A/B Testing:
1 line of
Javascript
code on your
webpages
What to Test	
  
2
Tag management
system
3
We can design
and host stand
alone landing
pages
1
43
3 points to help you become more independent from your IT team:
Roadblock #6

Testing Tools

44
Testing Tools	
  
45
“ ”It’s tough to find testing tools
that are user-friendly.
What to Test	
  
46
Examples of quantitative and qualitative testing tools we can help you with:
Digital advertising 
is evolving at an 
unprecedented rate	
  
iProspect can be the critical
business partner to help you stay
ahead of the curve.
47
www.iprospect.com
Thank You.

Weitere ähnliche Inhalte

Was ist angesagt?

Global content marketing 2018
Global content marketing 2018 Global content marketing 2018
Global content marketing 2018 Smart Insights
 
Future-proofing your AdWords for 2016.
Future-proofing your AdWords for 2016. Future-proofing your AdWords for 2016.
Future-proofing your AdWords for 2016. Smart Insights
 
Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandisingSmart Insights
 
Content marketing-roi-dave-chaffey-smart-insights
Content marketing-roi-dave-chaffey-smart-insightsContent marketing-roi-dave-chaffey-smart-insights
Content marketing-roi-dave-chaffey-smart-insightsSmart Insights
 
B2B Expo Practical B2B digital marketing trends and techniques
B2B Expo Practical B2B digital marketing trends and techniques B2B Expo Practical B2B digital marketing trends and techniques
B2B Expo Practical B2B digital marketing trends and techniques Smart Insights
 
The state of lifecycle marketing and automation 2016
The state of lifecycle marketing and automation 2016The state of lifecycle marketing and automation 2016
The state of lifecycle marketing and automation 2016Smart Insights
 
Digital marketing transformation : Benchmarking your digital future
Digital marketing transformation : Benchmarking your digital futureDigital marketing transformation : Benchmarking your digital future
Digital marketing transformation : Benchmarking your digital futureSmart Insights
 
DigitalZone - Major Trends for PPC presentation
DigitalZone -  Major Trends for PPC presentationDigitalZone -  Major Trends for PPC presentation
DigitalZone - Major Trends for PPC presentationAnders Hjorth
 
3 ways you're wasting your biddable media budget... and how to fix it!
3 ways you're wasting your biddable media budget... and how to fix it!3 ways you're wasting your biddable media budget... and how to fix it!
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
 
April 2021 BMUG Slides on Adobe Summit
April 2021 BMUG Slides on Adobe SummitApril 2021 BMUG Slides on Adobe Summit
April 2021 BMUG Slides on Adobe SummitJeff Coveney
 
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart Insights
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsTFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart Insights
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsSmart Insights
 
Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration OrangeValley
 
The Evolution of Digital Transformation
The Evolution of Digital TransformationThe Evolution of Digital Transformation
The Evolution of Digital TransformationSmart Insights
 
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsBuilding a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsIn Marketing We Trust
 
Growth with Account-Based Marketing: The Story of SchoolDude
Growth with Account-Based Marketing:The Story of SchoolDudeGrowth with Account-Based Marketing:The Story of SchoolDude
Growth with Account-Based Marketing: The Story of SchoolDudeMarketo
 
The Age of the Customer: Automating and Optimizing Audience Engagement
The Age of the Customer: Automating and Optimizing Audience EngagementThe Age of the Customer: Automating and Optimizing Audience Engagement
The Age of the Customer: Automating and Optimizing Audience EngagementMarketo
 
Migrating to Marketo: 3 Marketing Leaders who Made the Switch
Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMigrating to Marketo: 3 Marketing Leaders who Made the Switch
Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMichael Tucker
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement TodayJeff Shearer
 
Drive Growth with the Right Marketing Technology Stack
Drive Growth with the Right Marketing Technology StackDrive Growth with the Right Marketing Technology Stack
Drive Growth with the Right Marketing Technology StackMarketo
 

Was ist angesagt? (20)

Global content marketing 2018
Global content marketing 2018 Global content marketing 2018
Global content marketing 2018
 
Future-proofing your AdWords for 2016.
Future-proofing your AdWords for 2016. Future-proofing your AdWords for 2016.
Future-proofing your AdWords for 2016.
 
Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandising
 
Ecommerce Trends 2018
Ecommerce Trends 2018Ecommerce Trends 2018
Ecommerce Trends 2018
 
Content marketing-roi-dave-chaffey-smart-insights
Content marketing-roi-dave-chaffey-smart-insightsContent marketing-roi-dave-chaffey-smart-insights
Content marketing-roi-dave-chaffey-smart-insights
 
B2B Expo Practical B2B digital marketing trends and techniques
B2B Expo Practical B2B digital marketing trends and techniques B2B Expo Practical B2B digital marketing trends and techniques
B2B Expo Practical B2B digital marketing trends and techniques
 
The state of lifecycle marketing and automation 2016
The state of lifecycle marketing and automation 2016The state of lifecycle marketing and automation 2016
The state of lifecycle marketing and automation 2016
 
Digital marketing transformation : Benchmarking your digital future
Digital marketing transformation : Benchmarking your digital futureDigital marketing transformation : Benchmarking your digital future
Digital marketing transformation : Benchmarking your digital future
 
DigitalZone - Major Trends for PPC presentation
DigitalZone -  Major Trends for PPC presentationDigitalZone -  Major Trends for PPC presentation
DigitalZone - Major Trends for PPC presentation
 
3 ways you're wasting your biddable media budget... and how to fix it!
3 ways you're wasting your biddable media budget... and how to fix it!3 ways you're wasting your biddable media budget... and how to fix it!
3 ways you're wasting your biddable media budget... and how to fix it!
 
April 2021 BMUG Slides on Adobe Summit
April 2021 BMUG Slides on Adobe SummitApril 2021 BMUG Slides on Adobe Summit
April 2021 BMUG Slides on Adobe Summit
 
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart Insights
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsTFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart Insights
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart Insights
 
Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration
 
The Evolution of Digital Transformation
The Evolution of Digital TransformationThe Evolution of Digital Transformation
The Evolution of Digital Transformation
 
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsBuilding a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
 
Growth with Account-Based Marketing: The Story of SchoolDude
Growth with Account-Based Marketing:The Story of SchoolDudeGrowth with Account-Based Marketing:The Story of SchoolDude
Growth with Account-Based Marketing: The Story of SchoolDude
 
The Age of the Customer: Automating and Optimizing Audience Engagement
The Age of the Customer: Automating and Optimizing Audience EngagementThe Age of the Customer: Automating and Optimizing Audience Engagement
The Age of the Customer: Automating and Optimizing Audience Engagement
 
Migrating to Marketo: 3 Marketing Leaders who Made the Switch
Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMigrating to Marketo: 3 Marketing Leaders who Made the Switch
Migrating to Marketo: 3 Marketing Leaders who Made the Switch
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today
 
Drive Growth with the Right Marketing Technology Stack
Drive Growth with the Right Marketing Technology StackDrive Growth with the Right Marketing Technology Stack
Drive Growth with the Right Marketing Technology Stack
 

Andere mochten auch

Everything You Need to Know about SEO
Everything You Need to Know about SEOEverything You Need to Know about SEO
Everything You Need to Know about SEOiProspect Canada
 
L'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutionsL'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
 
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
 
iProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
 
Digital performance Bergen 27.04.16
Digital performance Bergen 27.04.16Digital performance Bergen 27.04.16
Digital performance Bergen 27.04.16iProspect Norge
 
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...BrightEdge Technologies
 
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
 
Maximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance MarketingMaximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance MarketingiProspect Canada
 
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
 
Dentsu Aegis Network APAC
Dentsu Aegis Network APACDentsu Aegis Network APAC
Dentsu Aegis Network APACSonia Kulkarni
 
Omniture 101 - Digital Analytics - iProspect Canada
Omniture 101 - Digital Analytics - iProspect CanadaOmniture 101 - Digital Analytics - iProspect Canada
Omniture 101 - Digital Analytics - iProspect CanadaLemesle Gautier
 
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...GRAPE
 
An Introduction to PPC Paid Search
An Introduction to PPC Paid SearchAn Introduction to PPC Paid Search
An Introduction to PPC Paid SearchiProspect Ireland
 
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorerExpérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignoreriProspect Canada
 

Andere mochten auch (17)

Everything You Need to Know about SEO
Everything You Need to Know about SEOEverything You Need to Know about SEO
Everything You Need to Know about SEO
 
L'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutionsL'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutions
 
Cross device metrics | iProspect @DML!
Cross device metrics | iProspect @DML!Cross device metrics | iProspect @DML!
Cross device metrics | iProspect @DML!
 
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012
 
iProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical Brands
 
Digital performance Bergen 27.04.16
Digital performance Bergen 27.04.16Digital performance Bergen 27.04.16
Digital performance Bergen 27.04.16
 
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...
Keynote - The Digital CMO - Jim Brigden, Chief Client & Commercial Officer, i...
 
iProspect Blog Writing
iProspect Blog WritingiProspect Blog Writing
iProspect Blog Writing
 
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
 
Maximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance MarketingMaximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance Marketing
 
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
 
Dentsu Aegis Network APAC
Dentsu Aegis Network APACDentsu Aegis Network APAC
Dentsu Aegis Network APAC
 
SEO, Social Media & Content marketing
SEO, Social Media & Content marketingSEO, Social Media & Content marketing
SEO, Social Media & Content marketing
 
Omniture 101 - Digital Analytics - iProspect Canada
Omniture 101 - Digital Analytics - iProspect CanadaOmniture 101 - Digital Analytics - iProspect Canada
Omniture 101 - Digital Analytics - iProspect Canada
 
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
 
An Introduction to PPC Paid Search
An Introduction to PPC Paid SearchAn Introduction to PPC Paid Search
An Introduction to PPC Paid Search
 
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorerExpérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
 

Ähnlich wie Conversion Optimization: Fighting the Most Common Roadblocks

Product Management and CX Approaches: Friends or Foes?
Product Management and CX Approaches: Friends or Foes?Product Management and CX Approaches: Friends or Foes?
Product Management and CX Approaches: Friends or Foes?James Prentis
 
Hudson's Bay - Optimizing the Checkout Process
Hudson's Bay - Optimizing the Checkout ProcessHudson's Bay - Optimizing the Checkout Process
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
 
Conducting the Experimentation Orchestra
Conducting the Experimentation OrchestraConducting the Experimentation Orchestra
Conducting the Experimentation OrchestraOptimizely
 
eBay Partner Network & Optimizely: Optimization Best Practices
eBay Partner Network & Optimizely: Optimization Best PracticeseBay Partner Network & Optimizely: Optimization Best Practices
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
 
Continous Integration Webinar
Continous Integration WebinarContinous Integration Webinar
Continous Integration WebinarPaul Senatillaka
 
AMI Digital Transformation webinar - 2017
AMI Digital Transformation webinar - 2017AMI Digital Transformation webinar - 2017
AMI Digital Transformation webinar - 2017George Bandarian
 
Keynote - Monetate European Summit 2014
Keynote - Monetate European Summit 2014Keynote - Monetate European Summit 2014
Keynote - Monetate European Summit 2014Jonathan Newman
 
Subscribed 2019 - Customer First Approach to Pricing
Subscribed 2019  - Customer First Approach to Pricing Subscribed 2019  - Customer First Approach to Pricing
Subscribed 2019 - Customer First Approach to Pricing Zuora, Inc.
 
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015Neo Insight
 
Building a Culture of Experimentation at HP
Building a Culture of Experimentation at HPBuilding a Culture of Experimentation at HP
Building a Culture of Experimentation at HPOptimizely
 
TenXLabs - webinar
TenXLabs - webinarTenXLabs - webinar
TenXLabs - webinarAbhinav Das
 
Why Value Stream is key to Digital Product Delivery
Why Value Stream is key to Digital Product Delivery Why Value Stream is key to Digital Product Delivery
Why Value Stream is key to Digital Product Delivery Mani Maun
 
Growth Challenges and Agile Mindset by Bayzat PMs
Growth Challenges and Agile Mindset by Bayzat PMsGrowth Challenges and Agile Mindset by Bayzat PMs
Growth Challenges and Agile Mindset by Bayzat PMsProduct School
 
Digital trends and challenges in B2B Commerce
Digital trends and challenges in B2B CommerceDigital trends and challenges in B2B Commerce
Digital trends and challenges in B2B CommerceEpiserver
 
What Your Customers Really Do Online: 5 Ways to Remove the Guesswork
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkWhat Your Customers Really Do Online: 5 Ways to Remove the Guesswork
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
 
London MUG Sept 2022.pptx
London MUG Sept 2022.pptxLondon MUG Sept 2022.pptx
London MUG Sept 2022.pptxAdele Miller
 
How to Use A/B Testing to Create Growth by fmr Staples PM
How to Use A/B Testing to Create Growth by fmr Staples PMHow to Use A/B Testing to Create Growth by fmr Staples PM
How to Use A/B Testing to Create Growth by fmr Staples PMProduct School
 
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...Grid Dynamics
 
The Eight Building Blocks of Quote-to-Cash Transformation
The Eight Building Blocks of Quote-to-Cash TransformationThe Eight Building Blocks of Quote-to-Cash Transformation
The Eight Building Blocks of Quote-to-Cash TransformationApttus
 

Ähnlich wie Conversion Optimization: Fighting the Most Common Roadblocks (20)

Product Management and CX Approaches: Friends or Foes?
Product Management and CX Approaches: Friends or Foes?Product Management and CX Approaches: Friends or Foes?
Product Management and CX Approaches: Friends or Foes?
 
Hudson's Bay - Optimizing the Checkout Process
Hudson's Bay - Optimizing the Checkout ProcessHudson's Bay - Optimizing the Checkout Process
Hudson's Bay - Optimizing the Checkout Process
 
Conducting the Experimentation Orchestra
Conducting the Experimentation OrchestraConducting the Experimentation Orchestra
Conducting the Experimentation Orchestra
 
eBay Partner Network & Optimizely: Optimization Best Practices
eBay Partner Network & Optimizely: Optimization Best PracticeseBay Partner Network & Optimizely: Optimization Best Practices
eBay Partner Network & Optimizely: Optimization Best Practices
 
Continous Integration Webinar
Continous Integration WebinarContinous Integration Webinar
Continous Integration Webinar
 
AMI Digital Transformation webinar - 2017
AMI Digital Transformation webinar - 2017AMI Digital Transformation webinar - 2017
AMI Digital Transformation webinar - 2017
 
Keynote - Monetate European Summit 2014
Keynote - Monetate European Summit 2014Keynote - Monetate European Summit 2014
Keynote - Monetate European Summit 2014
 
Subscribed 2019 - Customer First Approach to Pricing
Subscribed 2019  - Customer First Approach to Pricing Subscribed 2019  - Customer First Approach to Pricing
Subscribed 2019 - Customer First Approach to Pricing
 
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015
Success, Failure, Disaster: Cisco Measures Top Tasks - CapCHI 21 Oct 2015
 
Building a Culture of Experimentation at HP
Building a Culture of Experimentation at HPBuilding a Culture of Experimentation at HP
Building a Culture of Experimentation at HP
 
TenXLabs - webinar
TenXLabs - webinarTenXLabs - webinar
TenXLabs - webinar
 
Six sigma
Six sigma Six sigma
Six sigma
 
Why Value Stream is key to Digital Product Delivery
Why Value Stream is key to Digital Product Delivery Why Value Stream is key to Digital Product Delivery
Why Value Stream is key to Digital Product Delivery
 
Growth Challenges and Agile Mindset by Bayzat PMs
Growth Challenges and Agile Mindset by Bayzat PMsGrowth Challenges and Agile Mindset by Bayzat PMs
Growth Challenges and Agile Mindset by Bayzat PMs
 
Digital trends and challenges in B2B Commerce
Digital trends and challenges in B2B CommerceDigital trends and challenges in B2B Commerce
Digital trends and challenges in B2B Commerce
 
What Your Customers Really Do Online: 5 Ways to Remove the Guesswork
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkWhat Your Customers Really Do Online: 5 Ways to Remove the Guesswork
What Your Customers Really Do Online: 5 Ways to Remove the Guesswork
 
London MUG Sept 2022.pptx
London MUG Sept 2022.pptxLondon MUG Sept 2022.pptx
London MUG Sept 2022.pptx
 
How to Use A/B Testing to Create Growth by fmr Staples PM
How to Use A/B Testing to Create Growth by fmr Staples PMHow to Use A/B Testing to Create Growth by fmr Staples PM
How to Use A/B Testing to Create Growth by fmr Staples PM
 
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...
 
The Eight Building Blocks of Quote-to-Cash Transformation
The Eight Building Blocks of Quote-to-Cash TransformationThe Eight Building Blocks of Quote-to-Cash Transformation
The Eight Building Blocks of Quote-to-Cash Transformation
 

Mehr von iProspect Canada

Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...iProspect Canada
 
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...iProspect Canada
 
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailRDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailiProspect Canada
 
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...iProspect Canada
 
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...iProspect Canada
 
Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?iProspect Canada
 
SEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de ContexteSEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de ContexteiProspect Canada
 
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.iProspect Canada
 
Anatomie d'une bonne landing page
Anatomie d'une bonne landing pageAnatomie d'une bonne landing page
Anatomie d'une bonne landing pageiProspect Canada
 
L’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mixL’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mixiProspect Canada
 
Utilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEOUtilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEOiProspect Canada
 
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsTourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsiProspect Canada
 
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementSocial Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementiProspect Canada
 
L’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptationL’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptationiProspect Canada
 
Maximizing ROI in eCommerce with Search
Maximizing ROI in eCommerce with SearchMaximizing ROI in eCommerce with Search
Maximizing ROI in eCommerce with SearchiProspect Canada
 
Les bases du référencement, outil principal du marketing Internet
Les bases du référencement, outil principal du marketing InternetLes bases du référencement, outil principal du marketing Internet
Les bases du référencement, outil principal du marketing InternetiProspect Canada
 
Le passage à la performance numérique - RDV Web 12 Avril 2012
Le passage à la performance numérique - RDV Web 12 Avril 2012Le passage à la performance numérique - RDV Web 12 Avril 2012
Le passage à la performance numérique - RDV Web 12 Avril 2012iProspect Canada
 
Référencement web : une stratégie payante!
Référencement web : une stratégie payante!Référencement web : une stratégie payante!
Référencement web : une stratégie payante!iProspect Canada
 
Optimizing Your Site for Mobile Search
Optimizing Your Site for Mobile SearchOptimizing Your Site for Mobile Search
Optimizing Your Site for Mobile SearchiProspect Canada
 

Mehr von iProspect Canada (20)

Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
 
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
 
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailRDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
 
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
 
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
 
Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?
 
SEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de ContexteSEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de Contexte
 
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
 
Anatomie d'une bonne landing page
Anatomie d'une bonne landing pageAnatomie d'une bonne landing page
Anatomie d'une bonne landing page
 
L’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mixL’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mix
 
Utilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEOUtilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEO
 
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsTourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
 
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand ManagementSocial Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand Management
 
L’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptationL’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptation
 
Maximizing ROI in eCommerce with Search
Maximizing ROI in eCommerce with SearchMaximizing ROI in eCommerce with Search
Maximizing ROI in eCommerce with Search
 
Les bases du référencement, outil principal du marketing Internet
Les bases du référencement, outil principal du marketing InternetLes bases du référencement, outil principal du marketing Internet
Les bases du référencement, outil principal du marketing Internet
 
Le passage à la performance numérique - RDV Web 12 Avril 2012
Le passage à la performance numérique - RDV Web 12 Avril 2012Le passage à la performance numérique - RDV Web 12 Avril 2012
Le passage à la performance numérique - RDV Web 12 Avril 2012
 
Référencement web : une stratégie payante!
Référencement web : une stratégie payante!Référencement web : une stratégie payante!
Référencement web : une stratégie payante!
 
Optimizing Your Site for Mobile Search
Optimizing Your Site for Mobile SearchOptimizing Your Site for Mobile Search
Optimizing Your Site for Mobile Search
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
 

Kürzlich hochgeladen

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 

Kürzlich hochgeladen (20)

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 

Conversion Optimization: Fighting the Most Common Roadblocks