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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)
How to increase donations
through your website




Chris Cocroft
Digital Project Manager
Macmillan Cancer Support
Website content
Brand identity
How you look and how you talk
Brand identity
How you look and how you talk
Logo
Typography
Colours
Silhouettes
Photography



For more information go to:
be.macmillan.org.uk/aboutourbrand
Brand identity
Writing style and tone of voice
Driven
Universal
Active
Straightforward




For more information go to:
be.macmillan.org.uk/aboutourbrand
About us
Who we are and what we do
About us
How we spend our money
Donate call to action
Website header
Donations
Different ways of donating
Donations
Donating offline
Other options
Enewsletter sign up
Donate asks
Focus on benefits to supporter
Donate asks
Make them timely and relevant
Donate asks
lnclude in different user journeys
Donate asks
lnclude in different user journeys
Donation forms
Donation forms
Keep them simple
Donation forms
Campaign-specific content
Donation forms
Safe and secure
User testing and surveys
Find out what your supporters think
Saying thank you
Thank you page
Show your appreciation
Thank you page
Social media share options
Thank you page
Further calls to action
Web analytics
Web analytics
Track your website usage
Web analytics
What can I track?
Number of unique visitors

Traffic sources
(eg. other websites / direct / search engines )

Bounce rates

Drop off rates

For more information about what you can track go to:
www.google.com/analytics
Thank you




Chris Cocroft
ccocroft@macmillan.org.uk
Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)

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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)