2. What is influencer marketing
Influencer marketing (also influence marketing) is
a form of marketing in which focus is placed on specific
key individuals (or types of individual) rather than the
target market as a whole. It identifies the individuals
that have influence over potential buyers, and orients
marketing activities around these influencers
-Wikipedia
4. One of trend in 2017
http://www.business2community.com/content-marketing/top-8-content-marketing-trends-
2017-infographic-01761983#zM4JWlfCUVrVoekj.97
5. Why so important?
like a native advertisement
Helps build SEO
Cost effective/higher ROI
Build brand awareness
12. Cost (example)
Airplane $1,300*2=$2,600
Hotel (Airbnb) $200*6=$1,200
Rent a car $200 (1week)
Total $3,000
$3,000/300,000= $0.01/ view
Cost effective
13. Reference
The Top 8 Content Marketing Trends in 2017
http://www.business2community.com/content-
marketing/top-8-content-marketing-trends-2017-
infographic-01761983#zM4JWlfCUVrVoekj.97
3 simple ways to partner with social media
influencers for your brand
http://www.business2community.com/social-
media/3-simple-ways-partner-social-media-
influencers-brand-
01514366#Rp04VFsTHpef45jS.97
The Complete Guide to Influencer Marketing:
Strategies, Templates & Tools
http://contentmarketinginstitute.com/2014/06/i
nfluencer-marketing-strategies-templates-tools/
14. Question
Do you have any influencer?
If yes, who are they?
Does your business have content with
influencer or plan to?