Big Data Big Deal

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BIG DATA, BIG DEAL
Matt Hollingsworth
Managing Account Director

© 2013 Acxiom Corporation. All Rights Reserved.

© 2013 Acxiom Corporation. All Rights Reserved.

5 exabytes of data were created
between the dawn of civilisation and 2003
– that much information now becomes
available every two days

© 2013 Acxiom Corporation. All Rights Reserved.

Every Minute
(July 2012)
•
•
•
•
•

48 hours – YouTube
684,478 – Facebook shares
571 – New websites
100,000 – tweets
3,600 – new instagram
photos

• Today ???
Source: www.domo.com

© 2013 Acxiom Corporation. All Rights Reserved.

Volume
Velocity

Variability

© 2013 Acxiom Corporation. All Rights Reserved.

Focused &
peripheral vision

© 2013 Acxiom Corporation. All Rights Reserved.

Why should we care?

© 2013 Acxiom Corporation. All Rights Reserved.

STEP 1: Put the Consumer First
Agree the consumerrelated business
problems you’re trying
to address with Big
Data

Deliverable: “Project Brief” – describe key issues
and impact
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 2: Define the starting line
Audit the data you
have & identify the
data you need

Deliverable: comprehensive list of raw materials
and gaps
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 3: Create Plan A
Plan to test &
invest in
proportion to
the strength of
your analysis
and findings

Deliverable: Vision of how Big Data can work for you &
your organisation
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 4: Test Big Data
Deploy a proof of
concept to test & learn

Deliverable: Solid body of evidence to support your business
case
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 5: Emulate Human Vision
Create a roadmap to
operationalise proven
approaches; identify
& test new ones

Deliverable: strategic & tactical plan
© 2013 Acxiom Corporation. All Rights Reserved.

Frequent
Flyer
Programme
Double digit
growth driven
from enhanced
Consumer
Analytics

Results
Results
International Credit Card
Reduction in Direct Mail
costs by 10% and increase
in Customer Acquisition by
20%

© 2013 Acxiom Corporation. All Rights Reserved.

The case of the
Grease-Clogged Sewers

© 2013 Acxiom Corporation. All Rights Reserved.

14

© 2013 Acxiom Corporation. All Rights Reserved.

Big Data is real & represents
both an opportunity & a
threat.

© 2013 Acxiom Corporation. All Rights Reserved.

Thank you!
Any questions?

© 2013 Acxiom Corporation. All Rights Reserved.

© 2013 Acxiom Corporation. All Rights Reserved.

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3. Every Minute (July 2012) • • • • • 48 hours – YouTube 684,478 – Facebook shares 571 – New websites 100,000 – tweets 3,600 – new instagram photos • Today ??? Source: www.domo.com © 2013 Acxiom Corporation. All Rights Reserved.

7. STEP 1: Put the Consumer First Agree the consumerrelated business problems you’re trying to address with Big Data Deliverable: “Project Brief” – describe key issues and impact © 2013 Acxiom Corporation. All Rights Reserved.

9. STEP 3: Create Plan A Plan to test & invest in proportion to the strength of your analysis and findings Deliverable: Vision of how Big Data can work for you & your organisation © 2013 Acxiom Corporation. All Rights Reserved.

12. Frequent Flyer Programme Double digit growth driven from enhanced Consumer Analytics Results Results International Credit Card Reduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20% © 2013 Acxiom Corporation. All Rights Reserved.

Big Data Big Deal

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