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INTERACT SOCIAL
MEDIA WOKSHOP
What can Social Media do
for you?!




Cairo, June 23rd

Fady Ramzy
Interact Egypt country Manager
Social Media
  for You?
3                                 23/06/2010
    INTERACT SOCIAL MEDIA SPACE
So, can it help?
Yes, social Media is Business Media




4                                     23/06/2010
      INTERACT SOCIAL MEDIA SPACE
One more, what is Social Media?!
It is a fancy way to describe zillions on “conversations” people have online 24/7




   5                                                 23/06/2010
         INTERACT SOCIAL MEDIA SPACE
The power of Social Media?
   Because it is all about Being Human!




It is about
communications,
connections,
collaboration,
contributions,
content creation,
sharing




   6                                      23/06/2010
          INTERACT SOCIAL MEDIA SPACE
The power of Social Media?
 It creates a two way communications medium between a brand/company
     and its consumers




It is about a
DIALOGUE




 7                                          23/06/2010
         INTERACT SOCIAL MEDIA SPACE
The power of Social Media?
It gives you an unmatched cost-effective way to reach, interact & talk with
    your customers everyday!




8                                                23/06/2010
      INTERACT SOCIAL MEDIA SPACE
The power of Social Media?
  For business, lack of social media presence is futile.



Millions of people are creating
content for the social Web.

Your customers have been there
for a long time.

If your business isn't putting
itself out there, it ought to be.”

Above all, your competitors are
already there!

BusinessWeek, February 19, 2009



  9                                             23/06/2010
           INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Public Relations




                                    Every company is its own TV station,
                                    magazine, and newspaper


10                                               23/06/2010
      INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Customer Service




Our tweets have links to solutions. The
essence is for followers to help one
another.“Toby Richards, Microsoft




11                                        23/06/2010
       INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Loyalty Building


                                    People that don’t love your brand will love
                                       it, those who already love it will become
                                       your most powerful brand ambassadors




12                                                  23/06/2010
      INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Collaboration




Social media allows big companies to
act small again


13                                     23/06/2010
       INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Networking



                                   Social Media allows you focus on how to
                                   be social, not how to do social!




14                                            23/06/2010
     INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
 WOM Marketing

If advertising is great in generating awareness,
then WOM marketing is great in persuasion.




                                             The goal of social media is to turn
                                             customers into a volunteer marketing
                                             army



 15                                                  23/06/2010
        INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
Customer acquisition

                                                  Social media creates
                                                  kinship between
                                                  companies and
                                                  customers, and
                                                  kinship equals
Linkedin is for people
                                                  purchase intent
you know.

Facebook is for
people you used to
know.

Twitter is for
people you want to
know.

16                                   23/06/2010
       INTERACT SOCIAL MEDIA SPACE
What Can Social Media Do for me?
  24/7 customer connectivity




Social Media goes Mobile
                                     Always connected with your
                                         on-the-move customers

  17                                     23/06/2010
       INTERACT SOCIAL MEDIA SPACE
Interact Egypt
                                                 7B Omar Shaaban,
                                                 Nasr city, Cairo
                                                 http://Egypt.interact.it
                          Grazie!




                                    23/06/2010
18   INTERACT SOCIAL MEDIA SPACE

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Social Media Workshop: What can social media do for you

  • 1. INTERACT SOCIAL MEDIA WOKSHOP What can Social Media do for you?! Cairo, June 23rd Fady Ramzy Interact Egypt country Manager
  • 2. Social Media for You?
  • 3. 3 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 4. So, can it help? Yes, social Media is Business Media 4 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 5. One more, what is Social Media?! It is a fancy way to describe zillions on “conversations” people have online 24/7 5 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 6. The power of Social Media? Because it is all about Being Human! It is about communications, connections, collaboration, contributions, content creation, sharing 6 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 7. The power of Social Media? It creates a two way communications medium between a brand/company and its consumers It is about a DIALOGUE 7 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 8. The power of Social Media? It gives you an unmatched cost-effective way to reach, interact & talk with your customers everyday! 8 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 9. The power of Social Media? For business, lack of social media presence is futile. Millions of people are creating content for the social Web. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” Above all, your competitors are already there! BusinessWeek, February 19, 2009 9 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 10. What Can Social Media Do for me? Public Relations Every company is its own TV station, magazine, and newspaper 10 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 11. What Can Social Media Do for me? Customer Service Our tweets have links to solutions. The essence is for followers to help one another.“Toby Richards, Microsoft 11 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 12. What Can Social Media Do for me? Loyalty Building People that don’t love your brand will love it, those who already love it will become your most powerful brand ambassadors 12 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 13. What Can Social Media Do for me? Collaboration Social media allows big companies to act small again 13 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 14. What Can Social Media Do for me? Networking Social Media allows you focus on how to be social, not how to do social! 14 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 15. What Can Social Media Do for me? WOM Marketing If advertising is great in generating awareness, then WOM marketing is great in persuasion. The goal of social media is to turn customers into a volunteer marketing army 15 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 16. What Can Social Media Do for me? Customer acquisition Social media creates kinship between companies and customers, and kinship equals Linkedin is for people purchase intent you know. Facebook is for people you used to know. Twitter is for people you want to know. 16 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 17. What Can Social Media Do for me? 24/7 customer connectivity Social Media goes Mobile Always connected with your on-the-move customers 17 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 18. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it Grazie! 23/06/2010 18 INTERACT SOCIAL MEDIA SPACE