Interact Egypt, jointly with RealNetworks, produced the event introducing Helix v13 digital media platform in Cairo, Egypt.

1. Interact Egypt
A Brand New
Online Experience
Cairo, December 2009

2. RealNetworks Rob Glaser at TechFlash on Facebook and iPhone, October 2009
“Anybody who's an entrepreneur, leader
of an existing company, involved in new
product innovation in any form, if
you don't immersively understand these two
platforms, you are becoming a dinosaur”
2

3. Agenda for today
- Digital Media Trends and Digital Citizens
- About us and why we love North Africa
- Seeds of growth: ideas to help your business grow
3 Cairo, December 2009 Interact Egypt

4. Sensor
conomy
Machine
2
Internet of Machine
Things
+ applications
+ privacy Semantic Web
Privacy Android
App
Mobile Trends
Store
Trans-
media 2010 Open
TV Data
Mobile Initiative
Mobile
Adv
Social
Cloud
Location Services
+ social
+ target ads
+ location
4

5. Online Video
- YouTube
- Meta Caffè
- Interactive TV
- RealPlayer SP
12
Social
Devices Media
Con nected - Look
tisingr ing for
le Adve friends
- Mobi ls comm
unity &
l e Porta - "Frie
- Mobi nding"
V Brands
- M obile T - Beein
g crea
ps tive
- Mo bile Ap
5 Cairo, December 2009 Interact Egypt

6. Online World in Egypt
“There will be 22 Milion Internet users
by the end of 2012” (M2 Press Wire)
100,000,000
75,000,000
50,000,000
25,000,000
2000
2006 0
2008
2009
Internet users Population
source: Internet World Stats
6 Cairo, December 2009 Interact Egypt

7. Who has the most connected consumer
this year?
5.00
3.75
2.50
1.25
Jan 4 2009
Feb 22 2009 0
Apr 12 2009
May 31 2009
Jul 19 2009
Sep 6 2009
Oct 25 2009
mobinil vodafone etisalat
source: Google Trends
“mobile penetration in Egypt will
reach 97 percent by year-end
2014” (Pyramid Research)
7 Cairo, December 2009 Interact Egypt

8. Social Media Landscape in Egypt
9.00
- Facebook is the
most visited site in
Egypt after Google
6.75
- Over 1 Milion
Egyptians are
4.50
sharing their lives
on Facebook
2.25
Aug 12 2007
Dec 2 2007
Mar 23 2008
Jul 13 2008 0
Nov 2 2008
Feb 22 2009
Jun 14 2009
Oct 4 2009
VS
8 Cairo, December 2009 Interact Egypt

9. What about...
Interact?

10. Interact SpA
- Founded in 1995 in Italy
- Internet Company
- International Presence with running
operations in Egypt, Algeria,
Tunisia, Pakistan, Greece and Italy
- Joint Stock Company in December
2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
- R&D for Mobile Solutions
- Centralized Support
10 Cairo, December 2009 Interact Egypt

11. Our Strengths
PROFESSIONAL
team with diverse
INTERNET BACKGROUNDS Innovative
COMPANY with and
15 years of proactive
experience with R&D
DIGITAL MEDIA
Title Text
VISION Wide
Network of
Technology
Prominent Partners &
customers in Research
TLC, Institutions
Broadcasting
and Public
Sector
11 Cairo, December 2009 Interact Egypt

12. Digital Experience on Social Media
Social
Media
Optimization
Social
Media
Monitoring
is all
about...
12 Cairo, December 2009 Interact Egypt

13. Raw
Data
Now!

14. Xmanager Content
Assets Exter
nal DB
l DBs s
Int erna
- Monetization
- Integration
- Costs Control
- Outsourcing Conn
ected
Devic
e
SM
WebTV d Data
L inke
14 Cairo, December 2009 Interact Egypt

15. Xmanager
- Xrest: transform, cleanse, standardize and
distribute data coming from different DBs and
external data-sources (Rss, Media Rss, XML,
CSV)
- Linked Data: Instant download of machine
readable, platform-independent datasets
- Web 2.0 and Web 3.0!
15 Cairo, December 2009 Interact Egypt

16. How many
SCREENS
?

17. Digital Television
Digital Signage
on Mobile on the Web on TV Near by
17 Cairo, December 2009 Interact Egypt

18. Interact Online TV Platform
Content Ingestion Content Delivery
Content Management
Monetization Report & Analysis
More Info: http://www.slideshare.net/interactspa/brochure-online-tv-platform
18 Cairo, December 2009 Interact Egypt

19. What about Digital Signage?
- A new an unique medium that
combine the power of mass media
with the precision of niche
marketing
- Remotely controlled distribution and
playback of digital contents
- Used for delivering visual messages
and advertising content to individuals
displays and groups of displays
More Info on Digital Signage:http://www.slideshare.net/interactspa/interact-mmb-digital-signage
19 Cairo, December 2009 Title Text

20. Digital Television
- Why?
Content Monetization
Ad Revenues Social Networking
Brand Awareness Training
Influence
- What?
Encoding
Digital DRM Unified Streaming
Signage
IPTV Mobile
TV
Illustration: David Fullarton © RAZORFISHTM LLC. ALL RIGHTS RESERVED
20 Cairo, December 2009 Interact Egypt

21. We’re proud to have...
as our first Customers in Egypt
21 Cairo, December 2009 Interact Egypt

22. Interact Egypt
Omar Shaaban 7b
Nasr City
http://egypt.interact.it
‫$#"ا‬
Cairo, December 2009 Interact Egypt 22