ELCC Presentation Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

1. SOCIAL MEDIA FOR
ENTREPRENEURS
Web communications
workshop
Cairo, November 7th
Fady Ramzy
Interact Egypt country Manager

2. Lets
Interact

3. This workshop is currently
TWEETED
at this Very Moment
#followinteract
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4. Interact
Play Innovation

5. Interact
SpA
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact
Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
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6. Digital Television
Digital Signage
on Iptv/digital
on the Web
Mobile signage
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7. Semantic CMS
Content Existing
Assets CMS/ECM Exter
nal
l DBs DBs
I nterna
Online
TV
Mobile
Site
Web Site
ta
e d Da
Link
SM
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8. Social Media
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9. Mobile Apps
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10. Web
Evolution

11. From Web 1.0 to Web 2.0
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12. From Web 1.0 to Web 2.0
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13. Web 3.0 = The web of data
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14. Social Media For Entrepreneurs
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15. Facts & Figures
Networks Overview

16. General Facts – Egypt 2010
More than 17M internet users
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
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17. Facebook

18. Facebook
is more than 500 million users
50% of our active users
log on to Facebook in any
given day
Average user has 130 friends

19. Facebook in the Middle East and North Africa
Tunisia
10% UAE 11%
Morocco
12%
Egypt Saudi
22% Arabia
15%
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
http://www.spotonpr.com/is-social-media-important-for- 27/03/12
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marketers-in-the-arab-world/

20. Egypt
22%
Online penetration in Egypt: 25.28%
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21. Egypt
22%
62%
Males using Facebook
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22. Egypt
22%
Age Groups on Facebook
50%
From 18-24 28%
From 25-34
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23. Why Facebook??
A Great Deal of
A great Network Information
of People Exchange SHARING
Videos
Photos
Notes
Import Your Blog
Your Group & Fan Page
Update your Status
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24. Facebook Platform: Apps/games
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25. Facebook Mobile
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26. YouTube

27. Broadcast Yourself
48.2
million users excluding casual surfers
Exceeds the 2 billion Views per day
Localized in 23 Countries --- 24 Languages
Data compiled by website–monitoring.com
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28. Broadcast Yourself
up 33%
in 2.5 year.
60%
Internet users Watch Videos Online
24 Hrs
of videos/ per min
Data compiled by website–monitoring.com
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29. Broadcast Yourself
In Egypt
Ranked 3 rd
most visited website in
Egypt, after Google and Facebook
15 million
playbacks per day in Egypt.
Data compiled by Alexa & Google
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.
Social Media for Entrepreneurs
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30. Why YouTube?
Share this
video
Subscribe
Ratings
Branded Channels
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31. http://www.spotonpr.com/menatwittersurvey/
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32. 88% 82%
95% 87% recommend a
Admit preference
for brands that they
Welcomed Affected their brand based on
perception of a knew via Twitter
brand their experience
engagement brand/Company on Twitter
http://www.spotonpr.com/menatwittersurvey/
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33. 65% 50% 50%
were interested in Surveyed, received had purchased a
receiving special customer service product or service
offers & coupons via Twitter as a result of Twitter
from brands on
Twitter
http://www.spotonpr.com/menatwittersurvey/
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34. Around 300,000+ Users in Egypt
Google
http://www.spotonpr.com/menatwittersurvey/
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35. Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Timeliness
Feedback
Interaction
Engagement
http://www.spotonpr.com/menatwittersurvey/
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36. Relationships Matter
LinkedIn
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37. Relationships Matter
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Around 100,000 visitor/user in Egypt Linkedin press & Google
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38. Why Linkedin!?
Learn
Be
Share
Fo
Build Relations
d
un
Hire - Recruit
Fin
d
Connect & Re-connect
Create a Professional Networks
Contact - Inquire
Find LEADS
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39. Web 2.0
Entrepreneurs!

40. Welcome to the “Online World”
Online Newsletters Website
Video
Blog
Social
Title Text
Media
Identity
Online SEO
Communications
Web Data
Analytics
Mobile
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41. Your Social Media “Identity”
Facebook
Linkedin
Youtube
Twitter
Title Text
Social
Media Social
Monitoring Media Social
Media
tools
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42. Web 3.0
Smartup!

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44. Blog
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45. Newsletter
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46. Email signature
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47. Twitter
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48. Linkedin
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49. Flickr
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50. YouTube
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51. SlideShare
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52. Social Media Monitoring
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53. Web Analytics
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54. Boosting
relations

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57. What can social media
do for your business?

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59. How to Plan and Execute an effective
“Integrated Social Media” strategy

60. Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……
KEEP IT SUPER SIMPLE
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61. Start by Questions!
What’s
My Goal? Engagement?
Interaction?
Online
Presence ?
Image?
Credibility?
Feedback
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62. Fail to plan, is plan to fail!
Priority Of Your Needs
Humanize your Brand
Listen
Train Show Expertise Behind Logo
Consult Build Comfort with Client
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63. Implement …… Find & Retain Your Customer
Direct Encourage
Them to all your Social Them to be your
Media accounts Fans/Friends/Followers
To share your content.
Retweet you!
Promote
Your brand/Activities/
Events/News
Build sales
A base of interactive
customers! A
Network community
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64. The Mobile Era

65. 3{
• Productivity
(email, calendar,...)
• Services / Utilities
(information, updates,
notification)
• Entertainment
(games, fun, Social media)
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66. Mobile apps? What’s next?
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67. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it
‫شكرا‬
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