Fady Ramzy, the country manager of Interact Egypt, gave a presentation on e-marketing for entrepreneurs. He discussed how e-marketing has evolved from web 1.0 to web 3.0 and the importance of building an online identity across social media platforms like Facebook, Twitter, YouTube and LinkedIn. He also covered how to develop an e-marketing strategy, emphasizing the importance of listening to customers, engaging with them, sharing valuable content, and measuring key performance indicators. The presentation provided examples of how e-marketing has helped businesses and concluded with contact information for Interact Egypt.
3. Who is Fady Ramzy?
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
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4. Interact Egypt
- Launched in June 2009 as the headquarter for
MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia,
Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
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10. From Web 1.0 to Web 3.0 (The web of data)
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11. From E-marketing to Online Identity
Online Newsletters Website
Video
Blog
Social
Title Text
Media
Identity
Your SEO
Brand
Web Data
Analytics
Mobile
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12. Your Social Media “Identity”
Facebook
Linkedin
Youtube
Twitter
Title Text
Social
Media Social
Monitoring Media Social
Media
tools
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13. Title Text
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18. What’s Your Goal!?
Business Relations?
Building Awareness?
Selling?
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19. What’s Your Budget?
Cost Effective
Necessary not Complementary
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20. Target
Do you know your
Audience!?
Know them well
Understand their language
and their Mediums
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21. Message you
What is the
want to send?!
Remember to keep your Tone and Style
aligned with your Brand Image.
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38. Note 3:
No listening without
Engagement
No Engagement without
listening
39. LISTEN
People want their service/Product
Providers, to listen to what they
need!
They need Care and Attention!
They will stick to you..If you
listen to them!
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40. Engage
Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
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41. Build Trust & Credibility
portray yourself as an Expert
it shows how established and reliable you are!
That’s promotion, too!
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44. Share “Valuable” Content
Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
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45. Involve!
Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu
updates or sales — people want to engage with a brand.
Make it Personal!
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46. Measure & Monitor
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
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