What is exactly Augmented Reality especially in the eyes of a technology geek? Here we present an interesting overview for developers how can they start their own apps. On another track how can we utilize this interesting technology for E-marketing innovations, especially in sectors like travel business. Check out some interesting showcases here! Interesting? Join our upcoming meetup! http://ow.ly/qt1PX

1. Augmented Reality
Technology innovations for E-marketing!

2. Augmented Reality

3. WHY

4. What is
AR?
“a live direct or indirect view of a
physical, real-world environment whose
elements are augmented (or
supplemented) by computer generated
sensory input such as sound, video,
graphics, or GPS data.”

5. TECHNOLOGY?
Layar & Junaio are AR browsers which you
download to be able to experience AR

6. Technologies behind AR
● Accelerometer:
An accelerometer is a device that measures proper acceleration
● Built-in camera:
Any camera associated with smartphone
● Compass:
Used to detect device orientation
● GPS:
The Global Positioning System (GPS) is a space-based satellite navigation system
that provides location and time information in all weather conditions, anywhere
on or near the Earth where there is an unobstructed line of sight to four or more
GPS satellites.

7. What is Layar ?
● Layar was founded in 2009, by Raimo van der Klein,
Claire Boonstra and Maarten Lens-FitzGerald.
● Layar is a mobile augmented reality browser.

8. What is Junaio ?
● Junaio was initially released in November 2009 by
Munich-based company Metaio GmbH.
● Junaio is an augmented reality browser designed
for mobile devices.
● Junaio is the first augmented reality browser that
has overcome the accuracy of limitations of GPS
navigation through LLA markers.

9. Benefits
Layar & Junaio

10. Vision
They can both recognize real world images and QR
codes as well as add virtual content to the real world
images. (buttons,videos and 2D,3D objects)

11. Location based
Indicates your location through the GPS, and then
gives you all the point of interests around your
location with specific radius. (it may be buttons,
videos and 2D,3D objects)

12. 3D Gaming & Augmented Reality

13. Unity
Unity is a cross-platform game engine with a
built-in IDE developed by Unity
Technologies, a common platform for 3D
gaming applications used to make 3D games.
It is used to develop video games for web
plugins, desktop platforms, consoles and
mobile devices, and is utilized by over one
million developers.

14. Unity: Plugin Preview

15. Unity & Plugins
Unity enables you to create
augmented reality based
applications via 3rd party plugins
like Vuforia, Metaio & Wikitude.
Unity eases the developer to
add lighting, audio, special
effects or physical animation to
his environment. Unity supports
the creation of any 2D or 3D
content.

16. Vuforia is an Augmented Reality Software
Development Kit (SDK) for mobile devices that
enables the creation of Augmented Reality
applications.
It uses Computer Vision technology to recognize and
track planar images (Image Targets) and simple 3D
objects, such as boxes, in real-time. This image
registration capability enables developers to
position and orient virtual objects, such as 3D
models and other media, in relation to real world
images when these are viewed through the camera
of a mobile device.
The virtual object then tracks the position and
orientation of the image in real-time so that the
viewer’s perspective on the object corresponds with
their perspective on the Image Target, so that it
appears that the virtual object is a part of the real
world scene.

17. AR FOR TRAVEL!
Best Practices

18. Enhanced Travel Experience
Create 3D pamphlets, brochures or flyers that enable you to see
the place in a 3D image or video or lead you all the way there!

19. Museum Interactivity
A virtual 3D picture
created for a
museum through
which the tourist can
experience the AR
application under the
4 categories below:
1) Outdoor guides &
explorers
2) Interpretive
mediation
3) New media art &
sculpture
4) Virtual
exhibitions

20. Augmented Reality
Translation
An AR application that scans any text and provides a
real-time immediate translation to the native user’s
language.

21. Contact us today to learn
more!
7B Omar Shaaban Street
Nasr City, Cairo
tel +20 224149624
fax +20 226904981
site: http://www.interactegypt.me