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Web 2.0 Secrets: SEO, SEM and Web Traffic Sarah “Intellagirl” Robbins
Look in this space for keyword explanations .  Helpful Info!
 
 
 
 
 
 
 
 
 
 
 
 
SERP : Search Engine Results Page.
 
 
The Internet
Internet Surfing Places to
The Internet Relevant Results!
 
 
 
 
I can find it!
I can find it!
How do search engines work? Really RESULTS
1. New web site is posted, linked to, or has its content altered
2. SE’s spiders crawl the page
Skims text, image descriptions, meta data, page titles, and URL
Follow links, count links in and out
3. Index key terms, count word frequency Search Wiki Engine SEO SEM Web Keywords:  Words that are used by search engines to determine the topic of a given web page.
4. Weight algorithm This Page Other Pages
10 Tons 9 Tons 8 Tons 6 Tons Sites are ranked according to their  key term  rank
Why do we care?
Why do we build websites? Inform Entertain Persuade Socialize Grow Engage
The Old Way
The Store Front
Location! Location!
Searching
 
 
The New Way
The Store Front
Location! Location!
Searching
Your front door is only as good as the number of people who walk  through  it To walk through… they have to  find  the door
What is Web Traffic?
What traffic measurements actually monitor
1. The number of visitors Unique Visitor : Identified by a unique IP address, the most accurate measurement of web traffic
[object Object],Bounce Rate : % of people who visit only one page of a site
[object Object]
[object Object]
[object Object],Page Views : How many times has the URL been requested
[object Object],Paths : the sequence of pages viewed by visitors from entry to exit
[object Object],Trackback : Links that refer back to your site and drive traffic
[object Object],[object Object],Page Hits : A request for a single file (image, text, audio track) Page Views
How is your traffic?
What terms are being cached for your page? ,[object Object],[object Object]
Google Analytics
 
 
What’s your Google Page Ranking? PR(A) = (1-d)+d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
What’s your Google Page Ranking? Links In + Links Out
WARNING!
Web Traffic is NOT the whole picture Conversions are key!
How to increase traffic
[object Object]
2. Link sharing
3. Update content
4. Know Your  Key words What are people looking for to find your business? What terms best describe your business? What terms are used to find your competitors, your industry?
SEO/SEM: Getting Help with your Traffic
SEO: Search Engine Optimization
SEO: Search Engine  Organics ,[object Object],[object Object],[object Object]
SEO: Search Engine Marketing
SEM: Search Engine  Manipulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate marketing ,[object Object],PPC : Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
GoogleWhacking: a two-word search that yields only one result ,[object Object],[object Object],[object Object],[object Object],Whack!
 
Thanks for coming!! Mediasauce.com MediaSauceblog.com Indyadgab.com

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