Media Sauce: Web 2.0 Secrets, SEO, SEM and how search engines work

1. Web 2.0 Secrets: SEO, SEM and Web Traffic Sarah “Intellagirl” Robbins

2. Look in this space for keyword explanations . Helpful Info!

15. SERP : Search Engine Results Page.

18. The Internet

19. Internet Surfing Places to

20. The Internet Relevant Results!

25. I can find it!

26. I can find it!

27. How do search engines work? Really RESULTS

28. 1. New web site is posted, linked to, or has its content altered

29. 2. SE’s spiders crawl the page

30. Skims text, image descriptions, meta data, page titles, and URL

31. Follow links, count links in and out

32. 3. Index key terms, count word frequency Search Wiki Engine SEO SEM Web Keywords: Words that are used by search engines to determine the topic of a given web page.

33. 4. Weight algorithm This Page Other Pages

34. 10 Tons 9 Tons 8 Tons 6 Tons Sites are ranked according to their key term rank

35. Why do we care?

36. Why do we build websites? Inform Entertain Persuade Socialize Grow Engage

37. The Old Way

38. The Store Front

39. Location! Location!

40. Searching

43. The New Way

44. The Store Front

45. Location! Location!

46. Searching

47. Your front door is only as good as the number of people who walk through it To walk through… they have to find the door

48. What is Web Traffic?

49. What traffic measurements actually monitor

50. 1. The number of visitors Unique Visitor : Identified by a unique IP address, the most accurate measurement of web traffic

58. How is your traffic?

60. Google Analytics

63. What’s your Google Page Ranking? PR(A) = (1-d)+d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

64. What’s your Google Page Ranking? Links In + Links Out

65. WARNING!

66. Web Traffic is NOT the whole picture Conversions are key!

67. How to increase traffic

69. 2. Link sharing

70. 3. Update content

71. 4. Know Your Key words What are people looking for to find your business? What terms best describe your business? What terms are used to find your competitors, your industry?

72. SEO/SEM: Getting Help with your Traffic

73. SEO: Search Engine Optimization

75. SEO: Search Engine Marketing

80. Thanks for coming!! Mediasauce.com MediaSauceblog.com Indyadgab.com