Call of Sales Duty: Modern Rep Engagement
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This document discusses gamification and how applying game mechanics like points, badges, and leaderboards can promote engagement. It notes that video games are engaging because they satisfy basic human needs for competence, autonomy, and relatedness. The document then introduces PowerStandings, a gamification platform, and argues it can solve engagement problems at work by allowing autonomy over goals and activities, providing feedback to promote competence, and fostering relatedness through social features like leaderboards and teams.
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Call of Sales Duty: Modern Rep Engagement
- 2. 2 What is gamification? Applying game mechanics to a non-game context to promote engagement
- 3. What are game mechanics? • Badges • Points • Levels • Leaderboards • Boss Fights • Social Interaction • Collections • Teams • Unlocked Content • Virtual Goods • Quests • Challenges • Competition • Chance • Cooperation • Feedback • Turns • Win States • Choices #insidesales
- 4. What makes game mechanics work so well? Action Consequence Communicated Effect Motivation Real-time Feedback Loops #insidesales
- 6. 6 Why should a manager care about gamification? 87% lack passion & energy!!! #insidesales
- 7. 7 Why are employees so disengaged? #insidesales
- 8. 8 Meanwhile… the video game industry #insidesales
- 9. 9 Video games vs Hollywood $1 Billion … in 1 day!!! #insidesales
- 11. 11 Who plays video games? 58% of Americans (182 Million people) 30 Avg. age Entertainment Software Association 2013 55% Male 45% Female Under 18 (36%) 18-35 (32%) 36+ (32%) #insidesales
- 12. 12 How much do people play? 6 Million Years!!! #insidesales
- 13. 13 Who plays video games at work? Information Solutions Group 2007 Senior Executives (35%) White Collar Employees (23%) #insidesales
- 14. 14 Why are video games so engaging and fun? • Winning • Problem-solving • Exploring • Teamwork • Recognition • Overcoming • Collecting • Social interaction • Progressing • Surprise • Imagination • Sharing • Role Playing • Customizing • Goofing Around • Celebrating • Taunting / teasing • Fun failure #insidesales
- 15. Competence Relatedness Autonomy Video games satisfy basic human needs #insidesales
- 16. How do video games satisfy the need for competence? #insidesales
- 17. How do video games satisfy the need for autonomy? Side Activities • Scuba diving • Golf • Tennis • Basketball • Hunting • Base jumping • Yoga • Darts • Arm wrestling • Cycling • Hiking #insidesales
- 18. How do video games satisfy the need for relatedness? #insidesales
- 19. How have video games changed over the years? 1972 2010’s Competence Based Competence, Autonomy, & Relatedness #insidesales
- 20. 20 Essence of Gamification Video Games Sales Reality #insidesales
- 21. How does PowerStandings solve engagement problems? Self- determination Theory • Motivation • Engagement • Visibility #insidesales
- 22. How does PowerStandings solve engagement problems? Autonomy • Throwdowns • Profile • KPIs • Leaderboard images Competence • Standings Bar • Points • Achievements • Challenges • Dashboards • Leaderboards Relatedness • Leaderboards • Throwdowns • Personal Profile • Notifications • Team Challenges #insidesales
- 23. Meet Mark, Steve, & Brent Mark Littlefield Steve Watts Brent Taylor #insidesales
- 24. A day in the life Autonomy, Relatedness CompetenceCompetence, Autonomy, Relatedness Competence, Autonomy, Relatedness Competence, Relatedness
- 25. A day in the life
- 26. A day in the life
- 27. A day in the life
- 28. A day in the life
- 31. 0 5 10 15 20 25 30 35 40 45 PowerDialer Only Local Presence Only PowerStandings & Local Presence Leads Contacted (100 Dials) + 96%+ 40% How can PowerStandings impact your team?
- 32. Special Offer Normal Pricing $40 per user / month $1,200 implementation #insidesales
Hinweis der Redaktion
- Engaged: passion and energy Not engaged: “checked out,” sleepwalking, no passion Actively Disengaged: busily acting out their unhappiness. Undermine others.
- Bernard Suits: Playing a game is the voluntary attempt to overcome unnecessary obstacles.
- Games can even make failure an experience that is not discouraging. 80% of time playing is failing. Imagine Dance Dance Revolution.
- Feedback in games enforces principles of SDT.
- Most successful game ever by # of copies sold (143 Million)
- Meaningful choices. Allow me to be in control of my destiny.
- Connect to others and know that I matter.
- Not just taking mechanics from games – as if we can manipulate people like a machine.