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Fraser bullock
Business Transformations, Sales Operations
and Lessons Learned from the
2002 Olympic Winter Games
Noelle Picus-Pace
Silver Medal Winner at Sochi
Skeleton launch
Survived: There must be a better way
Transformed run
Checking my time
Mitt at
the
Olympics
Marketing Transformation
Ads with
“Fuzzy”
Results
Website
Analytics
Statistical
Tracking Of
Website
Visitors
A/B
Testing
Web
Marketing
Optimization
Marketing
ROI Analytics
Sales Optimization
Sales Team
• Territories
• Brochures
• Samples
Sales Operations
Analytics
ROI
Plan
Field Sales
Inside Sales
Detailed Sales Operations
Micro Training Call Targeting:
• When
• Who
• What
• How
Inside Sales
Visual Tools Motivation
• Gamification
20 Companies
-Over 1000 Jobs
• Goal Zero – Bluffdale, UT
• Omniture – Orem, UT
• At Task – Lehi, UT
• Wilson – Saint George, UT
• Mindshare – Murray, UT
• Mity Lite – Orem, UT
• Tru Hearing – Sandy, UT
• Imagine Learning – Provo, UT
Transformational Success

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Fraser bullock