Who are the millennials and why are they mocked and scorned? Do they even deserve all the hate they're getting from other generations and fellow millennials? This millennial manual by INSEAD breaks down five truths about the demographic and offers five tips to organisations and managers for enabling this diverse group of individuals to excel and make invaluable contributions at work. RESEARCH & DATA SOURCES: Full citations and references from pages 43 - 50. INSEAD, together with Universum and other institutions, has published surveys on millennials (and Gen Z) from all over the world. Get access to full reports here: https://centres.insead.edu/emerging-markets-institute/millennials-project/ http://universumglobal.com/millennials/ http://universumglobal.com/genxyz/

43. CITATIONS & REFERENCES
Slide 4: Generations: The History of America's Future, 1584 to 2069.
Neil Howe & William Strauss.
1984-1996: 01: Understanding a misunderstood generation
INSEAD; Universum; The HEAD Foundation. 2014.
https://centres.insead.edu/emerging-markets-institute/millennials-
project/documents/GlobalMillennialsSurvey-Part1-Understandingamisunderstoodgeneration_000.pdf
Slide 5: Millennials (Millennial generation)
http://whatis.techtarget.com/definition/millennials-millennial-generation
Slide: 6: We are in the worst financial crisis since Depression, says IMF
Heather Stewart. The Guardian. 10 April 2008.
https://www.theguardian.com/business/2008/apr/10/useconomy.subprimecrisis
Slide 7: Millennials at work: Reshaping the workplace
PricewaterhouseCoopers (PwC). 2011.
https://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/assets/reshaping-the-
workplace.pdf

44. Slide 11: Millennials at work: five stereotypes - and why they are (mostly) wrong
Aisha Gani. The Guardian. 15 March 2016.
https://www.theguardian.com/world/2016/mar/15/millennials-work-five-stereotypes-
generation-y-jobs
Slide 13: What Generations X, Y and Z Want from Work Technology
Henrik Bresman and Vinika Rao. INSEAD Knowledge. 28 February 2017.
https://knowledge.insead.edu/leadership-organisations/what-generations-x-y-and-z-want-from-work-
technology-5356
Slide 14: See above: What Generations X, Y and Z Want from Work Technology (INSEAD Knowledge)
Slide 15: Millennials Are Actually Workaholics, According to Research
Sarah Green Carmichael. Harvard Business Review. 17 August 2016.
https://hbr.org/2016/08/millennials-are-actually-workaholics-according-to-research
Slide 17: $7,600: Do Top Dollar Salaries Really Matter To Millennials?
Kaytie Zimmerman. Forbes. 20 November 2016.
https://www.forbes.com/sites/kaytiezimmerman/2016/11/20/do-top-dollar-salaries-really-matter-to-
millennials/#265be998417c

45. Slide 17: Original Source: Better Quality of Work Life is Worth a $7,600 Pay Cut for Millennials
BusinessWire (Fidelity Investments). 7 April 2016.
http://www.businesswire.com/news/home/20160407005736/en/Quality-Work-Life-Worth-7600-Pay-
Cut
73%: Millennials Want to Lead. Are They Ready?
Henrik Bresman and Vinika Rao. INSEAD Knowledge. 13 November 2014.
https://knowledge.insead.edu/leadership-management/millennials-want-to-lead-are-they-ready-3692
Slide 19: Poorest generation in 25 years: Millennial parents are poorest generation in 25 years
MarketWatch.com. New York Post. 29 April 2015.
http://nypost.com/2015/04/29/millennial-parents-are-poorest-generation-in-25-years/
$2,000 less: Millennials: $2,000 Poorer Than Their Parents Were at the Same Age
Derek Thompson. The Atlantic. 31 January 2015.
https://www.theatlantic.com/business/archive/2015/01/young-adults-poorer-less-employed-and-more-
diverse-than-their-parents/385029/
Original Source: US Census Data, 2015.
https://www.census.gov/content/dam/Census/newsroom/cspan/2015/20150130_cspan_youngadults.pd
f

46. Slide 19: Millennials with a degree: Millennials Are Worth Half as Much as Their Parents Were at the Same Age
Lucinda Shen. Fortune. 14 January 2017.
http://fortune.com/2017/01/13/millennial-boomer-worth-income-study/
Original Source: Financial Health of Young America: Measuring Generational Declines between Baby
Boomers & Millennials
Young Invincibles. January 2017.
http://younginvincibles.org/wp-content/uploads/2017/01/FHYA-Final2017-1.pdf
£12,500 less: Millennial men earned £12,500 less than the generation before them
by the time they hit 30
Resolution Foundation. 9 February 2017.
http://www.resolutionfoundation.org/media/press-releases/millennial-men-earned-
12500-less-than-the-generation-before-them-by-the-time-they-hit-30/
Slide 20: USA, USD37,000: Student Loan Debt In 2017: A $1.3 Trillion Crisis
Zack Friedman. Forbes. 21 February 2017.
https://www.forbes.com/sites/zackfriedman/2017/02/21/student-loan-debt-statistics-
2017/#182d63015dab
UK, GBP44,000: Two-thirds of UK students ‘will never pay off debt’
Gemma Tetlow. Financial Times. 4 July 2016.

47. Slide 20: Continued (UK, GBP44,000): https://www.ft.com/content/55f4a6f6-3eab-11e6-9f2c-36b487ebd80a
Canada, CAD27,000: As student debt climbs to an average past $25K, schools invest
in battling the mental-health issues it causes
Aleksandra Sagan, The Canadian Press. National Post (Canada). 30 May 2016.
http://news.nationalpost.com/news/canada/as-student-debt-climbs-to-an-average-past-
25k-schools-invest-in-battling-the-mental-health-issues-it-causes
Australia, AUD30,000: America Can Fix Its Student Loan Crisis. Just Ask Australia.
Susan Dynarski. The New York Times. 9 July 2016.
https://www.nytimes.com/2016/07/10/upshot/america-can-fix-its-student-loan-crisis-just-ask-
australia.html?_r=1
Slide 21: US: For First Time in Modern Era, Living With Parents Edges Out Other Living Arrangements for 18- to 34-
Year-Olds
Richard Fry. Pew Research Center. 24 May 2016.
http://www.pewsocialtrends.org/2016/05/24/for-first-time-in-modern-era-living-with-parents-edges-
out-other-living-arrangements-for-18-to-34-year-olds/
UK: Millennials drive decline in home ownership
James Pickford. Financial Times. 18 November 2016.
https://www.ft.com/content/be158736-ac20-11e6-ba7d-76378e4fef24

48. Slide 21: Australia: Deposit, salary stymie Aussie millennials' home ownership dreams
Jens Meyer. The Sydney Morning Herald. 6 April 2017.
http://www.smh.com.au/business/the-economy/deposit-salary-stymie-aussie-millennials-home-ownership-
dreams-20170406-gvevjt.html
Australian house price growth surges to seven-year high
Patrick Hatch. The Sydney Morning Herald. 3 April 2017.
http://www.smh.com.au/business/the-economy/australian-house-price-growth-surges-to-sevenyear-high-
20170402-gvc3d3.html
Underemployment driving up problem home loans: Fitch
Stephen Letts. ABC Australia. 20 September 2016.
http://www.abc.net.au/news/2016-09-20/underemployment-is-driving-up-problem-home-
loans/7860710
Slide 23: Same as Slide 4: 01: Understanding a misunderstood generation (INSEAD)
https://centres.insead.edu/emerging-markets-institute/millennials-
project/documents/GlobalMillennialsSurvey-Part1-Understandingamisunderstoodgeneration_000.pdf
Slide 24: See Slide 13: What Generations X, Y and Z Want from Work Technology
(INSEAD Knowledge)

49. Slide 24: Continued (INSEAD Knowledge): https://knowledge.insead.edu/leadership-organisations/making-the-
workplace-work-for-gens-x-y-and-z-5171
Slide 28: State of (Un)Readiness: A glimpse of how generations X, Y and Z believe the workplace should function
and the technologies poised to transform it.
INSEAD; Universum; The Head Foundation; Massachusetts Institute of Technology. 2017.
https://centres.insead.edu/emerging-markets-institute/millennials-project/documents/
GenerationsXYZ-Technology-ebook2.pdf
Slide 29: Brave New Workplace: A look at how generations X, Y and Z are reshaping the nature of work
INSEAD; Universum; The Head Foundation; Massachusetts Institute of Technology. 2017.
https://centres.insead.edu/emerging-markets-institute/millennials-project/documents/GenerationsXYZ-
WorkplaceCulture-ebook1.pdf
Slide 31: See Slide 24: What Generations X, Y and Z Want from Work Technology (INSEAD Knowledge)
Slide 33: See above: What Generations X, Y and Z Want from Work Technology (INSEAD Knowledge)
Slide 35: Three Ways To Attract Millennials To Your Company.
Daniel Rounds (Forbes Coaches Council). Forbes. 13 February 2017.
https://www.forbes.com/sites/forbescoachescouncil/2017/02/13/three-ways-to-attract-
millennials-to-your-company/#99df5ee4c04d

50. Slide 36: See Slide 33: What Generations X, Y and Z Want from Work Technology (INSEAD Knowledge)
https://knowledge.insead.edu/leadership-organisations/making-the-workplace-work-for-gens-x-y-and-z-
5171
Slide 38: See Slide 30: Brave New Workplace: A look at how generations X, Y and Z are reshaping the nature of
work (INSEAD)
https://centres.insead.edu/emerging-markets-institute/millennials-project/documents/GenerationsXYZ-
WorkplaceCulture-ebook1.pdf
Slide 39: See above: Brave New Workplace: A look at how generations X, Y and Z are reshaping the nature of
work (INSEAD)
Slide 40: Same as Slide 36: What Generations X, Y and Z Want from Work Technology (INSEAD Knowledge)